Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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February 3, 2026
World Pro Ski Tour and Surefoot Extend Performance Partnership for 2026
Eatontown, NJ (February 3, 2026) /OUTDOOR SPORTSWIRE/ — The World Pro Ski Tour (WPST) is proud to announce the continued partnership with Surefoot, the global leader in ski boot fitting, for the 2026 season. For more than four decades, Surefoot has been dedicated to one belief: better fitting equals better skiing....
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February 3, 2026
Sweating For Species Protection
/OUTDOOR SPORTSWIRE/ - Climb high, protect snow leopards: after a two-year break, the legendary DYNAFIT International Snow Leopard Day is making a big comeback. The weekend of March 7/8, 2026 is all about the endangered wildcat. Ski tourers and, for the first time, also trail runners can put their passion...
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January 29, 2026
Raide Launches the Raide Firsts Grant Program to Support Meaningful Firsts in the Mountains
Carbondale, Colorado (January 29, 2026) /OUTDOOR SPORTSWIRE/ — Raide, the apparel and equipment maker focused on efficient human-powered movement, is proud to announce the launch of the Raide Firsts Grant Program, a new expedition-support program designed to empower running and skiing “firsts.” The Raide Firsts Grant Program will award four $2000...
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January 22, 2026
HydraPak Backs Modern Adventure Pro Cycling as Official Hydration Partner
Oakland, CA (January 22, 2026) /OUTDOOR SPORTSWIRE/ — HydraPak, a global leader in performance hydration solutions, proudly announces joining Modern Adventure Pro Cycling as the Official Hydration Sponsor for the team’s inaugural 2026 season. As part of the partnership, riders will train and compete throughout the year using custom 20-ounce...
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January 22, 2026
Backcountry and Xpore® partner with Jamaica Bobsleigh & Skeleton Federation with a commitment to elevating environmental and social sustainability
Kingston, JAMAICA (January 22, 2026)/OUTDOOR SPORTSWIRE/ - Backcountry, one of the leading premium destinations for outdoor gear and apparel, and Xpore, a high‑performance and eco-responsible textile technology brand developed by BenQ Materials, today announced a new partnership with the Jamaica Bobsleigh & Skeleton Federation to outfit all Jamaica Bobsleigh &...
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January 22, 2026
Another Season, Another Strong Build: Tuff Shed Returns in 2026
Eatontown, NJ (January 22, 2026) /OUTDOOR SPORTSWIRE/ - The World Pro Ski Tour is pleased to announce the renewal of its partnership with Tuff Shed for the 2026 season, welcoming the brand back as a valued supporter of professional skiing for another electrifying year. Tuff Shed has long been recognized as...
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January 21, 2026
Polartec Joins IMAQA to Support the Next Generation of Climate Research in the Arctic
Planet Earth, The Universe (January 21, 2026) /OUTDOOR SPORTSWIRE/ - Polartec®, a Milliken & Company brand renowned for pioneering more sustainable and innovative textile solutions, is proud to support the IMAQA project, an initiative led by a group of young scientists dedicated to studying the effects of climate change in...
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January 21, 2026
Näak Extends Partnership with UTMB, Remaining Official Nutrition Sponsor Through 2029
OGDEN, Utah [January 21, 2026] /OUTDOOR SPORTSWIRE/ - Näak, the Canadian sports nutrition company founded in 2016 with a mission to create healthy and sustainable sports nutrition, without making any compromises to performance, has signed a four-year contract extension with world-renowned trail-running series UTMB. Beyond continuing the partnership with UTMB,...
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January 20, 2026
Kila Footwear Partners with Professional Ultra-Runner Tom Evans for 2026 Season
VENICE, CALIFORNIA (January 20, 2025) /OUTDOOR SPORTSWIRE/ — Tom Evans, the top ultra athlete in the world and 2025 UTMB champion, along with Kila Footwear, are thrilled to announce the beginning of a brand-athlete relationship. Evans trains and races in Kila insoles in order to optimize his running gains, and...
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January 16, 2026
CamelBak Enters WorldTour Road Racing with Multi-Year Partnership with Team Visma | Lease a Bike
IRVINE, Calif., (January 16, 2026) /OUTDOOR SPORTSWIRE/ — CamelBak, the global leader in hydration solutions, today announced a new multi-year partnership with Team Visma | Lease a Bike, one of the most successful organizations in UCI WorldTour professional cycling. Through the partnership, CamelBak will serve as the team’s exclusive performance...

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