Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
June 5, 2023
New Additions Add Reinforcement for The One Way Alpine Racing Team
/OUTDOOR SPORTSWIRE/ - One Way announces notable new additions to the Alpine Racing Team. German technical star and seventh in last season's overall Slalom World Cup, Linus Strasser, as well as Swiss top athlete and third in last season's overall Slalom World Cup, Ramon Zenhäusern. Both bring technical skill to...
May 31, 2023
Wondery and Touchstone Climbing Announces Second Annual Climb With Pride Event Sponsored by Chaco
May 31, CHATSWORTH, CA /OUTDOOR SPORTSWIRE/ – Wondery, the outdoor lifestyle brand on a mission to empower women in the outdoors, announces its second annual Climb With Pride event to celebrate Pride month and support LGBTQ+ communities. Chaco sandals has signed on as the presenting sponsor, welcoming climbers of all abilities...
May 24, 2023
Black Diamond Equipment To Host Salt Lake Climbers Alliance 21st Annual Fundraiser
SALT LAKE CITY, UT (May 24, 2023) /OUTDOOR SPORTSWIRE/ - Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance outdoor equipment, apparel and footwear, is hosting the 21rst Annual Salt Lake Climbers Alliance (SLCA) Fundraiser, scheduled for 6-10 p.m., Thursday, June 1. The event will take...
May 24, 2023
Article One and Professional Runner Nikki Hiltz Celebrate Pride Month with Donation Commitment to Stand with Trans
FLINT, Mich. (May 24, 2023)/OUTDOOR SPORTSWIRE/ – Independent eyewear brand Article One and Nikki Hiltz, the first openly trans non-binary professional runner to win a United States Track and Field Championship, today announced a Pride Month campaign to benefit Stand with Trans, a national organization whose mission is to empower transgender...
May 18, 2023
Winnebago Industries to extend partnership with the National Park Foundation
Winnebago Industries announced that it will extend its partnership with the National Park Foundation through 2025. The partnership will support the National Park Foundation’s efforts to ensure everyone can enjoy and create lifelong connections with the country’s national parks. Globe Gazette
May 18, 2023
Champion Vibram U.S. Athlete Heads to Denali for FKT
Boston, Massachusetts, May 18th, 2023 /OUTDOOR SPORTSWIRE/ - Meredith Edwards, a US mountain endurance athlete and member of Team Vibram is headed to Alaska to start her FKT attempt of Denali – the highest mountain peak in North America. With a summit elevation of 20,310 feet above sea level, and...
May 17, 2023
SailGP brings the most exciting racing on water to the City of Angels
LOS ANGELES, California - May 17, 2023 /OUTDOOR SPORTSWIRE/ - SailGP, one of the fastest-growing sports properties on the planet, has announced that tickets for the newest stop in its global championship, the Los Angeles Sail Grand Prix, are now on sale. The City of Angels welcomes the nine national...
May 15, 2023
Suunto Announces Partnership with Ogden Marathon and Ragnar Races
HELSINKI (May 15, 2023)/OUTDOOR SPORTSWIRE/ – Suunto, known for their high-end navigation products featuring some of the world’s highest-performing GPS-watches and pinpoint accurate compasses, officially announces their partnership with the Ogden Marathon/Goal Foundation and Ragnar races. The company is thrilled to be taking a big leap into the running world this spring....
April 26, 2023
Real Food, Real Energy: Maghalie Rochette x HOLOS Helmet Collaboration
Québec City – April 26, 2023 /OUTDOOR SPORTSWIRE/ – HOLOS, the Canadian organic overnight muesli ‘superfood’ brand fueling athletes of all kinds to new personal bests, and Maghalie Rochette, elite Canadian off-road cyclist and host of the ‘Fever Talk’ podcast, are thrilled to announce a new custom helmet sponsorship. While it’s...
April 20, 2023
Tread Labs Footwear Celebrates Earth Day Announcing Nearly 10,000 Insoles and Sandals Have Been Refurbished
WOBURN, Mass. (April 20, 2023) /OUTDOOR SPORTSWIRE/ - Tread Labs, a leading performance insole and footwear brand established by Chaco founder Mark Paigen, today announced it refurbished nearly 10,000 insoles and sandals since its founding in 2017. The process, done by hand at its company headquarters in Woburn, takes approximately...
April 20, 2023
SCARPA adds climber Shawn Raboutou to athlete roster, along with 10 other alpinists, trail runners and climbers
BOULDER, Colo. (April 20, 2023)/OUTDOOR SPORTSWIRE/ – SCARPA, one of the world’s leaders in performance mountain footwear, added climber Shawn Raboutou to its roster of professional athletes and ambassadors. The Boulder, CO native is currently the only person with two V17 (9A) ascents under his belt and will spend the coming year...
April 19, 2023
The Thru-Hike Syndicate Embarks on its 9th Season of Supporting the Thru Hike Community
San Francisco, CA - April 19, 2023 /OUTDOOR SPORTSWIRE/ - JAM Collective, a dynamic and versatile public relations and communications agency with 20 years of experience in the outdoor space, is pleased to announce the roster of ambassadors for the Thru-Hike Syndicate’s 2023 season. Now entering its ninth season, the Thru-Hike...
April 11, 2023
Big Agnes Introduces Ambassador Roster for 2023
STEAMBOAT SPRINGS, Colo. (April 11, 2023) /OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, is excited to announce its team of ambassadors for 2023. The group of ten adventurers embody the brand’s ethos and will be representing Big Agnes across the globe this year. "We are excited to have...
April 6, 2023
Decathlon Unveils New Bikes at Sea Otter Classic in Latest Move Towards Wholesale Approach in the USA
SAN FRANCISCO, Calif. (April 6, 2023) /ENDURANCE SPORTSWIRE/ - Decathlon, the French sporting goods retailer founded in 1976 and known around the world for its innovative, high-performance and accessible equipment for a wide spectrum of sports and outdoor activities, is proud to announce their first exhibition at the Sea Otter...
April 4, 2023
ROLL Recovery Partners with Ragnar Relay as Official Sponsor for 2023 Season
BOULDER, Colo. (April 04, 2023)/OUTDOOR SPORTSWIRE/ – ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, is delighted to announce its partnership with Ragnar Relays as their official recovery sponsor for 2023. ROLL Recovery, together with selected sponsors, will support the launch of...
March 30, 2023
mountainFLOW Inks Deal with NASTAR National Championships
BOULDER, CO - March, 2023/OUTDOOR SPORTSWIRE/ – mountainFLOW, the innovative and award-winning Colorado company that revolutionized the ski wax and bike lube industries with its line of groundbreaking eco-friendly products, announced today that it has signed a partnership deal with National Standard Race (NASTAR), the largest public grassroots ski racing program...
March 27, 2023
Jeff Gustafson Wins the 53rd Annual Bassmaster Classic
March 27, 2023 - Charleston, SC - Jeff Gustafson wins the 53rd annual Bassmaster Classic Championship in Knoxville, Tennessee. After three days of intense competition and varying conditions, Shimano team member Gustafson emerged victorious, catching a total of 42 pounds and 7 ounces of Tennessee River smallmouth bass. Gustafson, a...
March 27, 2023
Tread Labs Announces Partnership with Leading Ultra-Distance Cyclist Lael Wilcox
WOBURN, Mass. (March 27, 2023) /OUTDOOR SPORTSWIRE/ – Tread Labs, a leading performance insole and footwear brand established by Chaco founder Mark Paigen, today announced its partnership with cyclist Lael Wilcox as brand ambassador. Wilcox is an ultra-endurance bicycle racer who won the Trans Am Bike Race in 2016 and set...
March 23, 2023
Cannondale Welcomes Anita Naidu to Athlete Roster
Wilton, Conn. – March 23, 2023 /OUTDOOR SPORTSWIRE/ – Today, Cannondale is thrilled to welcome gravity athlete, acclaimed mountain bike coach and anti-racism consultant, Anita Naidu, to its athlete roster for 2023. A pioneer in diversifying the outdoors, Naidu was the first professional mountain biker of East Indian heritage. She brings her...
March 22, 2023
Kahtoola Sponsors Annual Pacific Crest Trail Safety Initiative
Flagstaff, Ariz. (March 22, 2023) /OUTDOOR SPORTSWIRE/ – Pacific Crest Trail (PCT) hiking season is underway in Southern California amid record snow levels, and for the third year, Kahtoola has partnered with the Trevor Spikes Program and the Fowler-O’Sullivan Foundation to promote hiking safety in honor of late hiker Trevor Laher....
March 22, 2023
Magma Renews Partnership with First Descents
Lakewood, CA (March 22, 2023) /OUTDOOR SPORTSWIRE/ – Magma Products, a leading maker of outdoor and marine grills and accessories, announces today it will continue to support and amplify its partnership with First Descents, a Colorado-based nonprofit that provides life-changing outdoor adventures to young adults impacted by cancer and other serious...
March 21, 2023
Article One and Professional Runner Nikki Hiltz Team Up to Support LGBTQ Youth
FLINT, Mich. (March 21, 2023) /OUTDOOR SPORTSWIRE/ – Article One, the independent eyewear brand, today announced a partnership with professional middle-distance runner Nikki Hiltz. Hiltz, the first openly non-binary runner to win a US Track and Field championship title, and Article One have established a collaborative relationship intended to prioritize services...
March 16, 2023
Nocs Provisions to Sponsor Western Surfing Association 2023 Championship Tour
ALPINE MEADOWS, Calif. - March 16, 2023 /OUTDOOR SPORTSWIRE/ – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces its sponsorship of the Western Surfing Association (WSA) 2023 Championship Tour, a nine-event tour for shortboard and longboard surfers of all ages. The WSA Championship Tour features over 600 competitor...
March 9, 2023
Altra Welcomes Adaptive Ultrarunner Jacky Hunt-Broersma to Altra Elite Athlete Team
DENVER (March 9, 2023) /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, is excited to welcome its newest ultra-athlete, Jacky Hunt-Broersma, to the Altra Elite Athlete Team. Ultra runner, cancer survivor and world record holder for running 104 marathons in 104 days, Hunt-Broersma is one of the most accomplished adaptive ultramarathoners...
March 8, 2023
Houdini Expands “Odd Band of Friends,” and relaunches “Houdini Hangouts” Adding Award-Winning Snowboarders Kjersti Buaas and Chanelle Sladics, Nurturing Female Camaraderie and Outdoor Adventures
STOCKHOLM (March 8, 2023) /OUTDOOR SPORTSWIRE/ – Houdini, the functional life wear company committed to designs that are timeless, versatile and minimalist, today announced it will expand its “odd band of friends”, adding accomplished snowboarders Kjersti Buaas and Chanelle Sladics, combining their passion for snowboarding and van life traveling across Europe...