Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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March 12, 2026
A New Everest Trend: Sea to Summit
Climbers are continually seeking out new ways to climb mountains. Now, the sea to summit trend is picking up on Earth's highest peaks. This spring, two climbers will approach Everest the (very) long way around. While most take a helicopter to Base Camp, they will start their “climb” from the seashore...
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March 11, 2026
Major Conservation Challenges Have a New Solution: Activating Outdoor Industry Partners in the Wild for Measurable Impact
/OUTDOOR SPORTSWIRE/ - The Pacific Northwest is a rare convergence point: globally significant biodiversity, world‑class outdoor recreation, and a dense concentration of outdoor industry brands whose businesses depend on healthy, resilient landscapes. The region’s old-growth forests, high‑alpine terrain, and coastal waters support threatened species, active communities, and recreation economies that...
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March 9, 2026
Salomon Welcomes Grayson Murphy to International Team
Ogden, UT (March 9, 2026) /OUTDOOR SPORTSWIRE/ – Salomon, the global leader in mountain sports innovation, is proud to announce the signing of trail-running athlete Grayson Murphy to its International Team on a multi-year agreement. One of the most versatile and accomplished athletes in the sport, Murphy’s range across mountain,...
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March 5, 2026
SBT GRVL® Presented by Wahoo Selects 24 Young Athletes for Expanded 2026 Junior Development Scholarship Program
Steamboat Springs, Colo., (March 5, 2026) /OUTDOOR SPORTSWIRE/ - SBT GRVL® presented by Wahoo today announced the selection of 24 junior athletes for its 2026 Junior Development Scholarship Program, significantly expanding the inaugural initiative in response to overwhelming interest and exceptional applicant quality. Originally, six athletes (three young women and...
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February 26, 2026
SpotOn Named the Official Wearable GPS Dog Fence Collar of the American Kennel Club
NEW HAMPSHIRE, February 26th, 2026 /OUTDOOR SPORTSWIRE/ - SpotOn, the category creator and leader in GPS dog fence technology, announced its official partnership with the American Kennel Club® (AKC®), the world’s largest not-for-profit pedigree dog registry and trusted advocate and authority on canine health and well-being. SpotOn has been named...
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February 24, 2026
USA Cycling and TrainingPeaks Continue Longstanding Partnership Supporting Athlete and Coach Development
COLORADO SPRINGS, Colo. (February 24, 2026) /OUTDOOR SPORTSWIRE/ – USA Cycling and TrainingPeaks today announced the continuation of their longstanding partnership through 2028, supporting athlete training, coach education, and performance at all levels of the sport. This partnership reflects a shared commitment to helping athletes and coaches train smarter, perform...
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February 23, 2026
Kari Traa Named Title Sponsor of TWELVE, a New Women-Led Ski Film Celebrating Friendship, Commitment, and Chasing Snow Year-Round
BOULDER, Colo. (February 23, 2025) /OUTDOOR SPORTSWIRE/ – Kari Traa, the women-founded Norwegian performance apparel brand built for women, by women, is proud to announce its role as title sponsor of TWELVE, an upcoming ski film that follows two best friends on a year long commitment to ski together every...
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February 19, 2026
The Landmark Project Announces Partnership with the National Parks Conservation Association
Greenville, SC (February 19, 2026) /OUTDOOR SPORTSWIRE/ — The Landmark Project, a brand known for its park‑inspired artwork and deep connection to America’s public lands, announced a new partnership with the National Parks Conservation Association (NPCA), a century‑old nonprofit organization dedicated to protecting and strengthening the National Park System. This...
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February 19, 2026
Free Fly Welcomes Brandon Cyr to Ambassador Team
CHARLESTON, South Carolina (February 19, 2026) /OUTDOOR SPORTSWIRE/ – Free Fly Apparel, the Charleston-based outdoor brand specializing in performance and lifestyle apparel made of viscose from bamboo, today announced its latest athlete partnership with well-respected Florida fishing guide, Capt. Brandon Cyr. Born and raised in Key West, Florida, Cyr grew...
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February 19, 2026
The Dyrt and Ford Bronco Partner to Support Search and Rescue Teams Nationwide
February 19, 2026 /ENDURANCE SPORTSWIRE/ - The Dyrt, the app to get the best campsites, built by the largest RVing and camping community in the U.S., and Ford Bronco have joined forces to support the volunteer search and rescue teams who protect outdoor adventurers across the country's most remote terrain....
