Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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August 2, 2022
Peak Design Becomes Latest Ambassador for Protecting Blue Whales, Blue Skies Program
San Francisco, CA (August 2, 2022) /OUTDOOR SPORTSWIRE/ - Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, is the newest brand ambassador for Protecting Blue Whales and Blue Skies, a California-based program that seeks to protect marine life and improve air quality via voluntary speed reductions for...
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July 28, 2022
Smith Expands Partnership with Alterra Mountain Company
PORTLAND, OR (July 28, 2022)/OUTDOOR SPORTSWIRE/ – SMITH is excited to announce its renewed and expanded partnership with Alterra Mountain Company as the exclusive product sponsor of eyewear and helmets among 15 Alterra-owned resorts across North America. The extended four-year agreement highlights SMITH and Alterra’s shared passion for the mountains and...
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July 20, 2022
Honey Stinger Partners with Professional Skier Cody Townsend
STEAMBOAT SPRINGS, Colo. (July 20, 2022)/OUTDOOR SPORTSWIRE/ – Honey Stinger, the sports nutrition brand, is excited to announce its partnership with professional backcountry skier Cody Townsend. Townsend is attempting to ski the fifty most challenging and classic backcountry ski lines in North America. The Fifty is Townsend's multi-year project to ski all...
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July 20, 2022
Kyle Coon Joins Team INFINIT
Cincinnati, Ohio, July 20, 2022/OUTDOOR SPORTSWIRE/ – INFINIT Nutrition, the original custom nutrition company, is excited to announce the addition of National Champion paratriathlete Kyle Coon to their Team INFINIT elite athlete roster. The 31-year-old Colorado Springs resident recently took first place at the 2022 World Triathlon Para Series Montreal in the...
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July 18, 2022
Courtney Dauwalter Wins Hardrock 100; Francois D’haene Finishes 2nd In Men’s Race
SILVERTON, COLORADO (18 July 2022) /OUTDOOR SPORTSWIRE/ - Salomon athlete Courtney Dauwalter added another line to her ultra-running résumé this weekend, winning the Hardrock 100 Endurance Run in Colorado’s San Juan mountains. The Colorado resident, who has won many of the noteworthy races on the global ultra-running calendar, finished the...
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July 18, 2022
Project FUERZA Launches NFT Collection from Cycling Icon Peter Sagan
Bedford, Virginia (July 18, 2022) /OUTDOOR SPORTSWIRE/ - One of the most successful and popular pro cyclists to come around in many years, Peter Sagan, will launch his collection of NFT art as part of Project FUERZA. The power and biometric data-inspired NFT art program launched on July 1, with...
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July 13, 2022
Honey Stinger Partners with Activist and Athlete, Connor Ryan
STEAMBOAT SPRINGS, Colo. (July 13, 2022)/OUTDOOR SPORTSWIRE/ – Honey Stinger, the sports nutrition brand, is excited to announce its partnership with passionate skier, filmmaker, and outdoor advocate, Connor Ryan. Named as one of the most influential people in the outdoor industry by Outside Business Journal, Ryan is on a mission to raise cultural awareness...
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July 12, 2022
onX Backcountry is the Official Mapping Partner of this Summer’s Stoutest Mountain Races
Missoula, Mont.–July 12, 2022 /OUTDOOR SPORTSWIRE/ – onX Backcountry, a pioneer in outdoor digital navigation, is the official mapping partner of this summer’s biggest trail races across the West. The company is offering Cirque Series, Rut and Leadville Race Series participants an extended onX Backcountry app trial, and is integrating each course...
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July 12, 2022
Salomon North America Partners with Non-Profit, Hike Clerb
OGDEN, Utah (July 12, 2022)/OUTDOOR SPORTSWIRE/ – Today, Salomon North America announces its partnership with Hike Clerb, a Los Angeles-based intersectional women’s hike club and non-profit that equips Black, Indigenous, women of color with the tools, resources and experiences they need to collectively heal in nature. In this new partnership, Salomon will...
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July 7, 2022
Hoo-rag Is Back for the 2022 OCR World Championships
/OUTDOOR SPORTSWIRE/ – Vermont’s beautiful-but-brutal Stratton Mountain is literally an uphill battle for competitors at the Obstacle Course Racing World Championships, known for its rigorous terrain and extraordinary obstacles. Because it is essential that athletes keep cool and dry while navigating the course, Adventurey is proud to announce that it will...
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June 29, 2022
Mountain Hardwear Announces Presenting Sponsorship of Pull Focus
Richmond, Calif. (June 29, 2022) /OUTDOOR SPORTSWIRE/ - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers and athletes, is the presenting sponsor of Pull Focus, a new grant for underrepresented filmmakers. The Pull Focus Grant is a partnership between The American Alpine Club and Louder Than...
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June 28, 2022
Nocs Provisions Announces Partnership with California Academy of Sciences to Support Science Action Club Youth Program
SAN FRANCISCO /OUTDOOR SPORTSWIRE/ - Nocs Provisions, maker of adventure-ready binoculars and accessories, today announces a new partnership with Science Action Club, a youth initiative from the world-class science museum and research institution the California Academy of Sciences. Science Action Club is a global science and nature program designed for...
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June 16, 2022
Zealios And Life Time® Announce Multi-Year Partnership for Iconic Athletic Events
BEND, Oregon, June 16, 2022 /OUTDOOR SPORTSWIRE/ - Zealios, the Bend, Oregon-based outdoor performance and adventure brand, has announced a new partnership with Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, as official sunscreen and anti-chafe sponsor of Life Time Athletic Events. The partnership will support the ongoing...
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June 16, 2022
goodr Announced as the Official Sunglasses of the 2022 OCRWC
/OUTDOOR SPORTSWIRE/ – To tackle a beast like Vermont’s Stratton Mountain, you need to be a beast — and sunglasses-maker goodr knows the perfect eyewear to give you that extra edge. That’s why Adventurey is proud to announce that goodr and their band of merry flamingos will be back again as...
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June 14, 2022
LegendBorne Named The Exclusive Jersey Provider For The 2022 OCRWC
/OUTDOOR SPORTSWIRE/ – The OCR World Championships is excited to announce that it has once again partnered with LegendBorne Sportswear to offer beautifully designed, customizable, country-specific and United jerseys for the athletes who will be competing in the 2022 OCR World Championships. LegendBorne first provided jerseys for the OCRWC in 2016,...
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June 7, 2022
HEST Welcomes Rob Machado to the Dream Team
SEATTLE (June 7, 2022)/OUTDOOR SPORTSWIRE/ – HEST, the designer of premium sleep products built to bring the comforts of home to the outdoors, is thrilled to announce professional surfer Rob Machado as its newest member to the HEST Dream Team. Machado is known for being one of the world’s greatest surfers...
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June 6, 2022
LIVSN Designs Partners with Arkansas Cinema Society for Outdoor Film Series
BENTONVILLE – June 6, 2022 /OUTDOOR SPORTSWIRE/ - Arkansas Cinema Society (ACS) returns to Thaden School in Bentonville on Friday, June 10th for an Arkansas Filmmaker Spotlight on Fort Smith documentarian Clay Pruitt with a special presentation of his film, The 24, about the 24 Hours of Horseshoe Hell endurance...
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June 6, 2022
Salomon North America to Renew Partnership with Non-Profit, Women Who Explore
OGDEN, Utah (June 6, 2022)/OUTDOOR SPORTSWIRE/ – Today, Salomon North America announces it will be renewing its partnership with Women Who Explore, a non-profit organization that brings together women who share a passion for adventure to create a safe and welcoming space for all voices, bodies and skill levels. This collaboration will...
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June 2, 2022
CamelBak® Partners With UTMB® Mont Blanc And UTMB World Series
PETALUMA, Calif. /OUTDOOR SPORTSWIRE/ - Today, CamelBak, the global leader in personal hydration products, and the UTMB World Series have announced a multi-year global partnership beginning in 2022. As the official supplier for hydration packs, filtration systems, sports bottles and drinkware, CamelBak will bring its best-in-class innovation to the Series for...
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June 1, 2022
onX Backcountry Supports Leave No Trace and Stewardship Organizations for Great Outdoors Month
Missoula, Mont. – June 1, 2022 /OUTDOOR SPORTSWIRE/ - onX Backcountry, a pioneer in outdoor digital navigation, is celebrating Great Outdoors Month by encouraging recreationists to get outside and give back to our public lands. To support public land exploration and restoration, onX Backcountry will donate $10 of every online...
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May 31, 2022
Cotopaxi Announces Partnership With True Colors United
Salt Lake City, UT (May 31, 2022) — Cotopaxi, a certified B Corporation™ outdoor gear and apparel brand, announces their impact partnership through the Cotopaxi Foundation with True Colors United (TCU) to support and invest in long term solutions to youth homelessness across the world, specifically for LGBTQ+ and BIPOC...
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May 31, 2022
Electrolit Fuels Mountain Climber During Record Breaking Climb of Two Of The Highest Mountains on Earth
CERRITOS, Calif./OUTDOOR SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is excited to announce their continued effort in aiding athletes and people around the world in their adventures. Recently, the brand assisted a teenager mountain climber during his expedition to Mount Everest and...
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May 27, 2022
Gold Sponsor, Ikon Pass takes over the Alpine Mountain Bar and joins growing line up of brands at Snowbound Expo 2022
/OUTDOOR SPORTSWIRE/ - Multi-resort ski and snowboarder season pass giant, Ikon Pass, has joined the Snowbound Expo 2022 line up as Gold Sponsor ready for when the consumer show returns November 18-20 to Boston, Massachusetts, 2022 Hynes Convention Center. Kicking into high gear as destinations will be opening for the...
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May 26, 2022
VJ Shoes &OCRWC Partner for 2022 OCR World Championships
/OUTDOOR SPORTSWIRE/ - Obstacle Course Racing (OCR) athletes know that shoes are one of the most important pieces of equipment in their kit, so it’s with great excitement that the OCR World Championships announces it has once again partnered with VJ Shoes as the official worldwide shoe sponsor of 2022...
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May 24, 2022
Dakine Kicks Off Partnership with 1% for the Planet
LOS ANGELES (May 24, 2022) /OUTDOOR SORTSWIRE/ - Dakine, the trusted name in purpose-built gear for outdoor adventure, is pleased to announce a new partnership with 1% for the Planet, a global leader in supporting environmental solutions through strategic action. As a partner, Dakine.com pledges to donate 1% of gross...