Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
-
March 29, 2021
Honey Stinger Partners with WNBA Legend Angel McCoughtry
STEAMBOAT SPRINGS, Colo. (March 29, 2021)— Honey Stinger, the sports nutrition brand, is excited to announce its partnership with Olympian and professional basketball player Angel McCoughtry. McCoughtry is a five-time All-Star, two-time scoring champion, seven-time all-defensive player, and two-time Olympic gold medalist. She led the Atlanta Dream to three WNBA Finals appearances before taking the Las Vegas Aces...
-
March 29, 2021
Incrediwear Renews Partnership with EF Education-NIPPO
CHICO, CA (March, 29 2021)- Incrediwear, the industry leader of innovative, wearable anti-inflammatory accessories, is thrilled to announce the renewal of their partnership with EF Education-NIPPO for the second straight year. As the official recovery-wear supplier, Incrediwear will ensure all riders from the international professional team will have access to...
-
March 25, 2021
World-class Athletes Join Altra’s 2021 Elite Ambassador Team
Denver, Colo. (March 25, 2021) –Altra, a leader in performance footwear innovation, has finalized their 2021 Elite Ambassador Team with the addition of Ryan Montgomery and Justin Grunewald. They join an impressive collection of athletes who inspire communities to move naturally, amplify each other’s voices, and unite athletes of all...
-
March 24, 2021
A Match Made in Steamboat – Point6 To Sponsor SBT GRVL
Steamboat Springs, CO (March 24, 2021) - Point6, the family-owned manufacturer of superior merino wool socks, base layers and accessories will join the incredible Steamboat Gravel event in 2021 as an official sponsor. The event, scheduled for the weekend of August 14th-15th, will feature a record 3,000 riders from all 50 states, double...
-
March 24, 2021
Brompton, Freitag, Partner to Put Stylish, Sustainable New Spin on Backpacks for Bike Commutes
NEW YORK (March 24, 2021)– Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Zurich’s bag manufacturer, FREITAG, have quite a bit in common: They’re both into “re-cycling,” which means thinking and acting in sustainable cycles, and they’re both all about riding bikes. Both are also crazy...
-
March 23, 2021
Rugged Military-Grade Smartwatch is the Ultimate Partner for Challenging Military-Grade Obstacle Course, Amazfit Partners with Spartan
BOSTON, Mass. (March 23, 2021) – Amazfit, a global brand in the wearables market has announced a partnership with Spartan®, the world’s leading endurance sports and wellness brand to test its new T-Rex Pro Smartwatch at Obstacle Course Races across the US and Europe. As part of the partnership, Amazfit becomes...
-
March 23, 2021
Charge E-Bikes Serves Up Sponsorship of US Open Pickleball Championships
Wilton, CT (March 23, 2021) – Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with the US Open Pickleball Championships, as an official sponsor of the largest Pickleball event in the world. Founded in 2016, the internationally acclaimed seven-day competition draws spectators and competitors...
-
March 15, 2021
Cotopaxi Announces Grant Partnership with ROMP Ecuador
Salt Lake City, UT. March 15, 2021 -- Cotopaxi, Benefit Corporation and outdoor gear and apparel brand, is diversifying its major grant program to include more innovative, sustainable and change-making entities, today announcing a partnership with the Range of Motion Project (ROMP). ROMP is a global, non-profit organization dedicated to...
-
March 15, 2021
The Pikes Peak APEX presented by RockShox Welcomes Back GE Johnson for 2021
Colorado Springs, CO – March 15, 2021 – Sports Strategies announces a three-year partnership between GE Johnson and The Pikes Peak APEX. GE Johnson first joined The APEX as a Supporting Sponsor in the event’s inaugural year, and this partnership expands the relationship through 2023. “GE Johnson came on board...
-
March 12, 2021
Athletes using SWIX PRO Dominate 2021 American Birkebeiner Podium
HAVERHILL, Mass. --Athletes using SWIX’s PRO non-fluorinated wax system claimed 11 out of 12 podium spots in the 2021 American Birkebeiner’s Elite race category. SWIX swept both the men’s and women’s skate podium on Saturday, February 27, as well as Sunday’s Women’s classic podium. Athletes using the premier non-fluorinated race...
-
March 10, 2021
Honey Stinger Announces Partnership with Professional Basketball Player James Wiseman
STEAMBOAT SPRINGS, Colo. (March 10, 2021)— Honey Stinger, the honey-powered sports nutrition brand, announces their partnership with professional basketball player, James Wiseman. Selected as the second overall pick in the 2020 NBA Draft, James Wiseman is already showcasing his innate talent and charming character both on and off the court. Wiseman and Honey...
-
March 10, 2021
Mountain Hardwear Partners with Professional Skier Rachael Burks
Richmond, Calif. (March 9, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to expand the brand’s snowsports athlete team with the addition of professional skier, Rachael Burks. Dubbed “The Most Underrated Woman in Pro Skiing,” Rachael Burks is known for skiing burly...
-
March 8, 2021
Rebecca Rusch Partners with Chamois Butt’r for the 2021 Season
Pleasant Valley, MO (March 8, 2021) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, is thrilled to partner with seven-time world champion, MTB Hall of Famer, and Emmy Award winner, Rebecca Rusch. Rebecca kicked off her 2021 season in Knik Lake, Alaska at the Iditarod Trail Invitational (ITI350),...
-
March 8, 2021
GCI Outdoor Sponsors the 2021 AdventurUs Women Escape Event Series
HIGGANUM, Conn. (March 8, 2021) - GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, today announce a new partnership with AdventurUsWomen Escape Event Series for 2021. Returning after a pause in 2020 due to COVID, the successful AdventurUs Women Escapes Event Series is an all-inclusive, multi-sport adventure weekend,...
-
March 4, 2021
UltrAspire Welcomes Tyler Andrews to the 2021 Elite Athlete Team
UltrAspire, an outdoor brand driving the hydration and waist lighting category forward, has been refining their athlete program for years. Innovative product development and conceptualizing ideas stem directly from working with members of the team. Entering 2021, UltrAspire works with athletes who hold some of the most prestigious world records...
-
March 4, 2021
Obstacle Course Racing World Championships and GORILLA Ropes Partner
For 2021, the Obstacle Course Racing World Championships is excited to announce it has partnered with USA-made, woman-owned GORILLA Ropes. All on-course climbing ropes will be GORILLA Ropes and GORILLA Ropes products will be available for purchase on the OCRWC website for athletes to use in their training. “Our competitors...
-
March 3, 2021
Perfect Hydration Alkaline Water Becomes an Official Supporter of the American Red Cross
LOS ANGELES, February, 17 2021 – Perfect Hydration (pH) – the ultra-purified alkaline water with electrolytes – is now an official supporter of the American Red Cross. Perfect Hydration will contribute $250,000 in monetary and product donations to help the nationally renowned humanitarian organization in their disaster relief efforts and blood services programs. “It’s an...
-
March 3, 2021
Body Glove Signs Surfer Jesse Mendes to Athlete Team
REDONDO BEACH, California (March 3, 2021) — Jesse Mendes, the Brazilian-born professional surfer based out of Kauai, officially joins the Body Glove athlete team. Mendes is a 28-year-old goofyfooter who grew up in Gauruja, a small city just outside São Paulo. He caught the surf world’s attention while competing regularly...
-
March 2, 2021
UltraSignup announced as Presenting Sponsor for US Trail Running Conference and webinar series
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference, has announced that UltraSignup will be the Presenting Sponsor for the Race Director segment of the Conference as well as the newly launched webinar series. UltraSignup is the largest trail running registration platform in North America...
-
March 2, 2021
Headsweats Takes to the Court with US Open Pickleball Championships Partnership
BOULDER, Colo. (March 2, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the US Open Pickleball Championships as the official headwear sponsor of the largest Pickleball event in the world. Founded in 2016, the internationally acclaimed seven-day competition draws spectators and competitors of all abilities...
-
March 2, 2021
Cat Bradley joins Spring Energy Elite Team
Cat Bradley, an ultra runner, Olympic trials qualifier, and 2017 Western States champion, joins Spring Energy Elite Team. Cat has a long list of achievements, including top spots at the most competitive races. A combination of Spring Energy, real food performance nutrition products, with Cat’s enthusiasm, hard work, and talent...
-
March 2, 2021
rabbit Announces Partnership with Anna Frost
March 2nd, 2021 - Santa Barbara, California - Anna Frost, who is perhaps best known for her world-class running performances across trails and up mountains around the world, has partnered with rabbit, a cutting-edge running apparel brand from California, to become the latest edition to their professional team. Her record-breaking...
-
March 1, 2021
KINeSYS is back as an Official Sponsor of the Women’s Adventure Film Tour USA
1st March 2021, Vancouver, Canada - KINeSYS Performance Sunscreen have announced they will be once again sponsoring the Women’s Adventure Film Tour USA. Now in its third year, the tour features a selection of unique films that are carefully chosen to show incredible women achieving their personally adventurous goals. KINeSYS...
-
February 26, 2021
UnTapped Maple announces collaboration with 5-time Olympian Kikkan Randall
Williston, VT— Vermont-based all-natural athletic fuel brand, UnTapped Maple announces a partnership with five-time Olympian and gold medalist in cross-country skiing, Kikkan Randall. Thirty-eight-year-old Randall has been in Olympic retirement for three years, and in that time she has continued to pursue advocacy work, motherhood and competition, noting in her...
-
February 26, 2021
Diamondback Sponsors Seth Alvo’s North Carolina “Berm Park” Mountain Bike Park
KENT, Wash., (February 26, 2021) — A long time supporter of Seth Alvo, the creator behind @sethsbikehacks, and his pursuits both on and off the bike, Diamondback is excited to announce its pivotal role in Alvo’s newest creation, Berm Park mountain bike park in Canton, N.C. Diamondback will act as...