Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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January 19, 2022
Elite Ultrarunner Kelly Wolf Joins La Sportiva
January 19th, 2022 (BOULDER, Colo.) /OUTDOOR SPORTSWIRE/ - La Sportiva, makers of the world’s finest mountain footwear, today announces that elite ultrarunner and mountain athlete Kelly Wolf joins the La Sportiva ambassador team. Effective immediately, Wolf will be outfitted head-to-toe in La Sportiva footwear and apparel. The Crested Butte athlete...
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January 18, 2022
Montane Becomes Title Sponsor of Grand Traverse Race Series
Boulder, CO (January 18th, 2022) – British outdoor clothing brand, Montane, is eager to announce their title sponsorship of Colorado’s legendary Grand Traverse endurance race series from Crested Butte to Aspen. A brand that has become synonymous with light, fast, highly functional gear, Montane aims to bring their mountain ethos...
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January 18, 2022
PEARL iZUMi Partners with Freeride Mountain Biker Mark Matthews
LOUISVILLE, Colo. (Jan 18, 2022) /OUTDOOR SPORTSWIRE/ - PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is pleased to announce its official partnership with Canadian freeride mountain biker, Mark Matthews. Matthews, 31, will work with PEARL iZUMi to be a voice for the brand’s initiatives centered around the mountain bike...
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January 13, 2022
Bern Helmets Partners With Four-Time Olympian Snowboarder Lindsey Jacobellis
PLYMOUTH, Mass. (January 13, 2022) /OUTDOOR SPORTSWIRE/ - Bern Helmets, known internationally for its proprietary street-inspired helmets for the slopes, biking, skateboarding, water sports, and commuting, today announced its partnership with snowboarder Lindsey Jacobellis. During upcoming competitions for the 2022 winter season, Jacobellis, a four-time Olympian, will wear a custom...
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January 12, 2022
Bode Miller joins SCARPA as ski ambassador
BOULDER, Colo. (Jan. 12, 2022) /OUTDOOR SPORTSWIRE/ - SCARPA, the leading producer of footwear for mountain sports, today named Bode Miller, the most successful male American alpine ski racer of all time, to its athlete roster. Miller joins a range of professional skiers on SCARPA’s athlete team, including Chris Davenport,...
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January 6, 2022
Pinarello US Announces New Scuderia Roster for 2022
Solana Beach, CA. (1/6/22) /OUTDOOR SPORTSWIRE/ - Following its bold move into the gravel sector in 2021, Pinarello, the storied Italian bicycle maker, announces the expansion of its Scuderia ambassador program for 2022. The Scuderia brings together athletes and community leaders from unique corners of the cycling and adventure sports sectors...
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January 6, 2022
Diamondback Adds Adventure and Gravel Cyclist Devin Cowens to Athlete Roster
KENT, Wash., (Jan. 6, 2022) /OUTDOOR SPORTSWIRE/ - Diamondback is pleased to announce the addition of Devin Cowens to its athlete roster for 2022. Cowens is a well known cycling advocate who has brought a greater sense of awareness to the many barriers to entry one faces to participate in the...
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December 20, 2021
Salomon North America to Join Forces with Protect Our Winters
OGDEN, Utah (Dec. 20, 2021) /OUTDOOR SPORTSWIRE/ - Today, Salomon North America announces its partnership with Protect Our Winters (POW), a leading climate advocacy group for the winter sports community. As a partner, Salomon will join some of the most recognized outdoor brands, including Burton, Patagonia, and The North Face, in...
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December 9, 2021
Bern Helmets Expands Partnership Roster for 2022 with NH Series of USA Snowboard & FreeSki Association
PLYMOUTH, Mass. (December 09, 2021) /OUTDOOR SPORTSWIRE/ - Bern Helmets, known internationally for its proprietary street-inspired helmets for the slopes, biking, skateboarding, water sports, and commuting, today announced the expansion of its partnership roster for 2022 adding the New Hampshire series of the USA Snowboard & FreeSki Association (USASA). In...
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December 7, 2021
ORTOVOX Teams Up with Big Mountain Skier Chris Davenport
LONGMONT, Colo. (December 7, 2021) /OUTDOOR SPORTSWIRE/ - ORTOVOX, the global expert in avalanche rescue equipment and technical wool for mountain sports, announces a new athlete partnership with Chris Davenport, the two-time World Extreme Skiing Champion and ski mountaineering pioneer. Davenport will join the ORTOVOX athlete ambassador team this season, bringing awareness to...
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November 30, 2021
Skechers Creates ‘Our Planet Matters’ Sustainable Collection; Partners With The Nature Conservancy
Skechers announced it has created Our Planet Matters collection of sustainable men’s women’s and kids products using recycled materials. It also announced a partnership with The Nature Conservancy that includes a multi-year commitment, contributing a minimum of $800,000 to help the organization. SGB Media
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November 24, 2021
SWIX and Jessie Diggins Partner to Raise Money For the Share Winter Foundation
HAVERHILL, Mass. /OUTDOOR SPORTSWIRE/ - SWIX US has continued its longstanding partnership with Olympic Gold Medalist Jessie Diggins by creating a line of limited edition USA gloves that feature the Stars and Stripes pattern ahead of 2022 Olympic Games. All proceeds from the Jessie Diggins USA Gloves will be donated...
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November 9, 2021
Charge Electric Bikes Help Power Margaritaville USA Pickleball National Championships as an Official Sponsor
Wilton, Conn. (Nov. 9, 2021) /OUTDOOR SPORTSWIRE/ - Charge, the direct-to-consumer electric bike brand part of the Dorel Sports family of brands, is proud to sponsor its second major pickleball event of the year, the Margaritaville USA Pickleball National Championships. The 2021 Margaritaville USA Pickleball National Championships will be held...
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November 4, 2021
Salomon Welcomes Elite Road Runner Noah Droddy to its Athlete Team
OGDEN, Utah (Nov. 4, 2021) /OUTDOOR SPORTSWIRE/ - Today, Salomon proudly announces that Noah Droddy will be representing Salomon road running footwear, gear and apparel as part of the brand’s U.S. athlete team, becoming Salomon’s first elite road running athlete. Droddy recently ran a 2:09:09 marathon at the Marathon Project,...
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October 27, 2021
SWIX Athlete River Radamus Nabs Personal Best 6th Place World Cup Finish
HAVERHILL, Mass. /OUTDOOR SPORTSWIRE/ - SWIX athlete and U.S. Ski Team Member River Radamus finished sixth place—a personal best—this past weekend at the World Cup opener in Soelden, Austria. Radamus, displaying a leopard print hairstyle, was the only American to finish in the top 10 in the season’s first Giant...
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October 25, 2021
BlackStrap Launches Smokey Bear Partnership With USDA Forest Service
BEND, OR (Oct. 25, 2021) /OUTDOOR SPORTSWIRE/ -This fall, BlackStrap is partnering with the world’s most well-known bear and American icon - Smokey Bear - to offer licensed facegear, head wear and goggle covers. In 2021, Smokey Bear celebrated 77 years of wildfire education and BlackStrap released a Birthday Collection...
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October 25, 2021
Stoke! BOTE Welcomes Juli Hernandez as Ambassador
/OUTDOOR SPORTSWIRE/ - Juli Hernandez is known for being an incredible athlete and human who surfs, skates, and pioneers board sports for women. Juli calls California home, but her mix of Cuban, Costa Rican, Italian, and Spanish roots give her a rich cultural heritage from which to draw as she...
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October 25, 2021
UTMB® World Series welcomes HOKA® as Premier level Footwear and Apparel Partner
(GOLETA, Calif. And Chamonix, France), October 25, 2021 /OUTDOOR SPORTSWIRE/ - Emboldened by shared origins in the French Alps, UTMB® World Series and HOKA®, a division of Deckers Brands (NYSE: DECK), have announced a multi-year partnership. Driven by the same pioneering spirit that propelled HOKA’s founders down Mont-Blanc in category-defining...
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October 21, 2021
Outside Inc. Teams Up with Athletic Brewing, Premium Non-Alcoholic Beer, to Launch Exclusive Content Hub
Boulder, Colorado — October 21, 2021 /OUTDOOR SPORTSWIRE/ - Outside Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today announced a partnership with Athletic Brewing, a premium, non-alcoholic craft brewery, to create shared experiences and an exclusive content hub on Outside Online, known as Without Compromise....
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October 21, 2021
Tailwind Nutrition Athlete Harvey Lewis Wins Big’s Backyard Ultra and Breaks World Record
DURANGO, Colo. (Oct. 21, 2021) /OUTDOOR SPORTSWIRE/ - Tailwind Nutrition athlete Harvey Lewis, 45, of Cincinnati, Ohio was the last man standing at the Big Dog Backyard Ultra in Bell Buckle, Tenn. earlier this week. Lewis completed a record breaking 85 laps and 354.16 miles over the course of three...
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October 20, 2021
Norrøna Partners with Big Mountain Skier, Chris Davenport
BOULDER, Colo. (October 20, 2021) /OUTDOOR SPORTSWIRE/ - Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, proudly partners with Chris Davenport, the two-time World Extreme Skiing Champion and pioneer in ski mountaineering. Davenport, Andrew Drummond, Hilary McCloy and Delilah Cupp are the most recent additions...
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October 19, 2021
Brody Leven, human powered backcountry skier and storyteller joins Fischer Alpine team
Auburn, NH /OUTDOOR SPORTSWIRE/ - Fischer Sports US announces that professional backcountry skier and storyteller Brody Leven, 34, will be joining Fischer Alpine’s athlete ranks. Leven, current Salt Lake City resident, looks forward to this partnership not just because of his appreciation for the Fischer touring lineup, but because of...
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October 19, 2021
Evan Gill Summits all Colorado 14ers
Columbia, MO /OUTDOOR SPORTSWIRE/ - ust, maker of outdoor equipment whose goal is to inspire and cultivate people’s love of all things outside, is proud to announce that brand ambassador Evan Gill has become the fourth African-American and second African American veteran to summit all 58 of Colorado’s 14ers. Evan...
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October 14, 2021
Altra Announces Partnership with Elite Distance Runner Frank Lara
DENVER (Oct. 14, 2021) /OUTDOOR SPORTSWIRE/ - Altra, a leading innovator in the performance footwear category, has announced the signing of professional road runner Frank Lara to its Elite Athlete team. Lara, who is the 2020 USATF 15K Road Race champion, will further strengthen the brand’s exceptional lineup of sponsored athletes, and...
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October 12, 2021
KUIU Releases New Super Down Burner Parka For Extreme Cold Conditions
Dixon, CA (October. 12th 2021) /OUTDOOR SPORTSWIRE/ - KUIU, the leading manufacturer of performance hunting gear, is excited to announce the addition of the Super Down Burner Parka to their growing line of outerwear. Designed with proprietary, state-of-the-art materials, the Super Down Burner Parka is KUIU’s solution for staying warm...