STUDIES
Want to stay up to date on the latest press releases and news about studies in the outdoor and camping industries? Scroll below to view all outdoor studies.
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September 29, 2021
Why Exercise Is More Important Than Weight Loss for a Longer Life
For better health and a longer life span, exercise is more important than weight loss, especially if you are overweight or obese, according to an interesting new review of the relationships between fitness, weight, heart health and longevity. The study, which analyzed the results of hundreds of previous studies of weight loss...
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September 15, 2021
Skiers might be at lower risk for anxiety, study finds
Skiers had a nearly 60% lower risk of getting diagnosed with anxiety disorders compared to non-skiers, according to a study published Friday in the journal Frontiers in Psychiatry. CNN
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September 9, 2021
Outdoor brands’ apparel sizes don’t match customer demand, study shows
Outdoor e-commerce brand Cairn analyzed 70,000 data points to prove gear companies are skewing apparel sizes lower than what consumers want and need. Outside
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September 4, 2021
Why Fitter People Drink More Alcohol
Why Fitter People Drink More Alcohol. Regular exercisers drink more, a new study confirms, but they are less likely to be problem drinkers than less fit people. The association between exercise and drinking is perhaps due to a psychological phenomenon called “the licensing effect” - when you feel like rewarding...
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August 27, 2021
Toxic Algal Blooms Are Growing Out of Control
If it seems like you’ve been hearing about lakes and beaches closing down more often, you’re right. Various types of toxic algae are multiplying like crazy in bodies of water across the country, and stopping them won’t be easy. Outside
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August 11, 2021
Exercise Vigorously for 4 Seconds. Repeat. Your Muscles May Thank You.
High-intensity interval training has surprising benefits for fitness and physical power, but don’t stay seated the rest of the day. A mere four seconds of all-out exercise, repeated two or three dozen times, could be all many of us need to build and maintain our fitness, strength and physical power,...
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July 30, 2021
Snowsports Industries America Voices Support for Energy Innovation and Carbon Dividend Act
PARK CITY, UT (July 30, 2021)- Today, Snowsports Industries America (SIA) announced their support of the Energy Innovation and Carbon Dividend Act, the most broadly supported carbon pricing bill in Congress. The bill puts a fee on carbon emissions from coal, oil and gas which, over time, will drive down...
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July 28, 2021
A Self-Professed Sweater Explores the Science Behind Stink
In her new book, ‘The Joy of Sweat,’ Sarah Everts answers all of our writer’s questions about perspiration. Outside
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July 26, 2021
Report shows Outdoor Industry has work to do on its online ADA compliance
EDEN PRAIRIE, MINNESOTA (Monday, July 26, 2021) —Today, marks the 31st anniversary of the signing of the Americans with Disabilities Act (ADA). Outdoor Sports Insurance (outdoorsportsins.com), the longest serving business insurance broker in Ski, Bike and Outdoor markets, recently completed a report evaluating over 275 outdoor industry retailer and brand...
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July 21, 2021
A Hot Fitness Trend Among Olympians: Blood Flow Restriction
Some athletes in Tokyo are indulging in a trendy technique to enhance the effects of training and stimulate recovery. NYT
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July 19, 2021
RBFF Fishing Study Finds Spike In First-Time Fishing Participants
A new study from the Recreational Boating & Fishing Foundation (RBFF) found first time fishing participants climbed to 4.4 million in 2020, a surge of 42 percent year-over-year. SGMedia
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July 14, 2021
Could Thru-Hiking Be Bad For Your Health? A New Study Makes a Troubling Find.
When Tom Heinbockel decided to make himself into an experiment, he didn’t expect the results to change the way he looked at hiking. He certainly didn’t expect it to change his health for the worse. Outside
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July 2, 2021
Is marijuana a performance-enhancing drug? The best evidence says no
Weed isn't going to help you win the Olympic Gold. One of America’s top sprinters, Sha’Carri Richardson, won the women’s 100-meter event at the U.S. track and field trials in June. She was set to make her Olympic debut in Tokyo this month, but tested positive for marijuana following her...
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June 30, 2021
Ruffwear Publishes Year One Climate Action Corps Progress Report, Applauds Goal to Become the World’s First Climate Positive Industry by 2030
BOULDER, Colo. – Ruffwear today released its 2020 Climate Action Corps Progress Report and shared in the announcement of an unprecedented goal to become the world’s first climate positive industry by 2030. A diverse group of more than 100 companies, including Ruffwear, and representing more than $25 billion in annual...
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June 29, 2021
A New Study Suggests Employee Wellness Programs Are Pretty Much Useless
Employee wellness programs neither make workers healthier nor save companies money, says new research out of Harvard and the University of Chicago. Inc.
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June 28, 2021
Snowsports Industries America Releases Second Study on the Impact of COVID-19 on Consumers
Park City, Utah (June 28, 2021)– Snowsports Industries America (SIA) releases their second of two reports on the impacts of COVID-19 on snowsports consumers “The Impacts of COVID-19 on Snowsports Consumers 2020-2021.” This report studies the changes in behavior of snowsports consumers over the past year due to the COVID-19 situation. Key...
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June 22, 2021
Norrøna Leads Sustainability Efforts with the Higg Index Scorecard for Environmental Impact
OSLO, Norway (June 22, 2021)— Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces that it is the first outdoor industry brand to embed the Higg Index Sustainability Profile and the Higg Index Materials Seal on its e-commerce platform using a standardized scorecard. Developed by...
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June 16, 2021
U.S. Ski Resorts Saw 5th Best Year On Record in Terms of Skier Visits
A recent study released by the National Ski Areas Association said that some 59 million people visited U.S. resorts. The study also noted that small to medium-sized resorts (town mountains and lesser known resorts) had great years, as more skiers and riders chose to ride their local hills more often than...
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June 16, 2021
Lifelong Exercise Adds Up to Big Health Care Savings
According to a new study of exercise and Medicare claims. It finds that people who start to exercise before or during middle age typically save anywhere from $824 to $1,874 annually on health care costs after retirement, and the earlier they start their workouts, the greater those savings can be....
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June 15, 2021
Outdoor Brands Rab and Lowe Alpine Release Their 2021 Sustainability Report
British outdoor brands Rab and Lowe Alpine (owned by Equip Outdoor Technologies Ltd.) have released their 2021 Sustainability Report. The report details specific milestones the company has achieved within its four strategic CSR pillars; Product, Planet, Partner, and People, demonstrating its bold ambitions to effect real change. It is the...
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June 9, 2021
The Best Type of Exercise? A Blood Test Holds Clues
a fascinating new study of more than 650 men and women suggests that the levels of certain proteins in our bloodstreams might foretell whether and how we will respond to various exercise regimens. NYT (paywall)
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June 3, 2021
How Bikeable Is Your City? PeopleForBikes Releases Fourth Annual City Ratings
BOULDER, COLO. (June 3, 2021) — PeopleForBikes released its 2021 City Ratings, expanding internationally for the first time to include 30 European, 42 Canadian and 35 Australian cities. In its fourth annual iteration, the data-driven City Ratings analysis evaluated more than 750 cities and communities across the globe to spotlight...
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May 26, 2021
The Best Time of Day to Exercise for Metabolic Health
Late-day exercise had unique benefits for cholesterol levels and blood sugar control, a study of overweight men eating a high-fat diet found. New York Times
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May 26, 2021
Surfrider Foundation Releases Annual Clean Water Report to Protect Public Health at the Beach
Surfrider’s Blue Water Task Force test results revealed that 21% of samples indicated high bacteria levels that exceed water quality criteria, or Beach Action Values, set by each state to protect public health in recreational waters. Shop Eat Surf
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May 24, 2021
Consumer Demand For Camping Gear At All-Time High
Pattern, a global e-commerce research company, analyzed market demand for outdoor and camping supplies from 2019 through March 2021. Among its findings, monthly demand for camping gear, overall (tents, lanterns, backpacks, camp stoves) is up 25 percent compared to the same period in 2020, and the category is up 86 percent...