May 19, 2021

Millions of Families Expected to Camp over Memorial Day

Despite climbing gas prices, consumers are eager to travel. Millions are expected to hit the road at the end of this month. New data from Kampgrounds of America’s May edition of the Monthly Research Report  shows an estimated 18 million households will kick off their summer camping season over Memorial Day...

May 17, 2021

Roam from Home Season 2 Provides Resources to Empower Activism

May  17, 2021-- ROAM Media, a producer of mini-documentaries, educational videos, and original series has partnered with the Adventure Activist to launch an action-oriented second season of the popular Roam from Home podcast. The company’s founders - the world’s leading adventure athletes, photographers, and filmmakers - launched the podcast in...

May 3, 2021

Bridging the Inclusion Gap in the Winter Outdoor Community Snowsports Industries America (SIA) launches Inclusive Leadership Playbook

Park City, Utah — Snowsports Industries America (SIA) is honored to launch an inclusive leadership training playbook for the winter outdoor community. Developed in partnership with PrismWork™, a national consulting firm on leadership and change management, the SIA Fresh Tracks Playbook seeks to enable and empower leaders from across the...

April 30, 2021

A Year into the Pandemic, Survey Demonstrates the Impact of COVID-19 on the Outdoor Guiding Industry

New York, NY (April 30, 2021) — 57Hours, the company that connects individuals with certified guides for outdoor adventures, recently compiled the results of a survey of independent mountain guides to explore the lasting effects of COVID-19 on their businesses. In the early stages of the pandemic, 57Hours surveyed their...

April 21, 2021

Ice for Sore Muscles? Think Again.

Icing muscles after strenuous exercise is not just ineffective, it could be counterproductive, a new study in mice suggests. New York Times (paywall)

March 31, 2021

Outdoor Industry Association and NAXION Release Special Report on the ‘New Outdoor Participant’: More Diverse Participants Attracted to Outdoors Amid Covid-19 Pandemic

BOULDER, Colo. (March 31, 2021) —Outdoor Industry Association (OIA) today released exclusive insights about Americans’ engagement in outdoor activities amid the COVID-19 pandemic. The special report examines demographics and psychographics of the new outdoor participant — defined as someone who participated in an outdoor activity for the first time during...

March 29, 2021

Cotopaxi Releases 2020 Impact Report

Salt Lake City, UT. (March 29, 2021) -- Today, Cotopaxi—Benefit Corporation and outdoor gear and apparel brand—released its annual Global Reporting Initiative referencing impact report. The report aims to provide balanced and quantified information with regards to the brand’s holistic corporate social responsibility performance as well as to its giving...

March 24, 2021

Can wearable technologies help improve healthcare? 10K participants given free Fitbit devices for research program

A research study is providing 10,000 Fitbit devices to select participants in hopes of learning how wearable technologies can accelerate precision medicine and better inform and improve healthcare. 8NewsNow

March 23, 2021

What’s the Minimum Dose of Training to Stay Fit?

A new review assesses what it takes to maintain endurance and strength when circumstances interfere with your usual training. Outside

March 23, 2021

Women are better at burning fat during exercise than men, research suggests

A pair of studies published this month found that women tend to burn more fat than men during exercise, and athletes with better cardio endurance of all genders burn more fat than their less fit peers. Insider

March 10, 2021

New American Camp Association Survey Demonstrates Camps Can Operate Safely

Martinsville, IN (March 9, 2021) — A new American Camp Association (ACA) study of 486 camps that served 90,000 campers reports that only 30 campers had confirmed COVID-19 cases in 2020. This is a direct result of the summer camp industry’s focus on developing leading-edge child safety standards from the...

March 9, 2021

PeopleForBikes Releases Study Investigating Barriers to Inclusive Bicycling Culture

BOULDER, COLO. (March 9, 2021) — PeopleForBikes is proud to release a new, groundbreaking report, "802-989-3465Where Do We Go From Here? Breaking Down Barriers to Bicycling in the U.S." The 2018-2019 study found that meaningful engagement with historically marginalized communities, expanded private-sector encouragement programs and an investment in quality bicycle...

March 4, 2021

LendingTree Study Sees Spike in RV Interest

Interest in RV purchases spiked 162 percent in 2020 compared with the year prior. By comparison, interest in boats rose 104 percent in that same period, while interest in cars and light trucks dropped 26 percent. RV- Pro

February 17, 2021

20% of People Have a Genetic Mutation That Provides Superior Resilience to Cold

Almost one in five people lack the protein α-aktinin-3 in their muscle fiber. Researchers at Karolinska Institutet in Sweden show that more of the skeletal muscle of these individuals comprises slow-twitch muscle fibers, which are more durable and energy-efficient and provide better tolerance to low temperatures than fast-twitch muscle fibers....

February 12, 2021

Hiking in the US has Never Been More Popular

2020 saw big changes in the hiking world. With gyms closed early on in the pandemic, and social distancing in order around the globe, hiking saw bumps in the number of hikes, the number of users recording hikes, and hikes per user. The number of logged hikes was up 171.36%...

February 10, 2021

Early 2020 Outdoor Participation Insights From OIA

Forthcoming reports from Outdoor Foundation and Outdoor Industry Association to provide unprecedented insight Into trends in outdoor participation. SNEWS

February 10, 2021

Mount Sinai study finds Apple Watch can predict COVID-19 diagnosis up to a week before testing

The Warrior Watch Study observed the primary biometric signal - heart rate variability (HRV) - which is a key indicator of strain on a person’s nervous system, combined with information around reported symptoms associated with COVID-19. TechCrunch

February 8, 2021

Location matters when it comes to health: 2021’s healthiest and unhealthiest cities in America

To determine which areas prioritize residents’ well-being, WalletHub compared more than 180 of the most populated U.S. cities across 44 key indicators of good health. Our data set ranges from the cost of a medical visit to fruit and vegetable consumption to COVID-19 cases. WalletHub

December 16, 2020

Americans exercised more in 2020, according to Strava

Strava reviewed data from more than 73 million users in 2020 for their year-end-report and found that despite working from home, social distancing and shelter-in-place restrictions, the virtual community became stronger than ever. ESPN

December 14, 2020

Why genetics is a poor predictor of athletic talent

You've probably heard people say some athletes have "the right genes" for running, but it turns out that's not very accurate. Canadian Running

December 10, 2020

Exercise Blocks Pain, But Only For Believers

A new study explores the links between exercise and pain perception, and how easily they can be manipulated. Outside

December 2, 2020

11 Minutes of Exercise a Day May Help Counter the Effects of Sitting

Walking for at least 11 minutes a day could lessen the undesirable health consequences of sitting for hours and hours, according to a new study of the ways in which both inactivity and exercise influence how long we live. Findings reveal that those who were the most sedentary faced a...

November 27, 2020

How the Pandemic Has Changed Backcountry Safety

A study from the Colorado Avalanche Information Center indicated something counterintuitive: experience doesn't always correspond with safety. The new study suggests that when it comes to slides, the newbies won’t be the only problem this year - it’s experienced backcountry users - and COVID-19 might be one reason why. Outside

November 23, 2020

Into Not So Thin Air—How Global Warming Is Altering Oxygen Levels on Everest

A new study at iScience shows how oxygen levels change at Everest’s highest elevation depending on air pressure, and with warmer summers the air pressure will be higher, meaning more oxygen should be available near the summit. The increase in oxygen is expected to be “physiologically relevant” for climbers attempting...

November 17, 2020

New Equality Index to Gauge Outdoor Industry’s Engagement with LBGTQ+ Community

Manchester, VT, (November 17, 2020) – The path to a more inclusive outdoors starts here, starts now. Get Out And Trek (GOAT) announces an open call for outdoor industry organizations to participate in its LGBTQ+ Outdoor Equality Index™ (OEI). “We know LGBTQ+ people lack representation, access, safety, opportunity, and overall...