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May 6, 2020
Salomon Launches Beauty Box Instagram Contest
OGDEN, Utah (May 6, 2020)— Salomon announces the launch of the Beauty Box campaign, an Instagram contest for active women, as the latest step in the brand’s ongoing initiative to support the growing community of women in the outdoors. To participate, women are encouraged to post an outdoor-themed photo or...
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May 6, 2020
Origin Announces Instagram Live Series with Katie Burrell
WHISTLER, B.C. — Award-winning outdoor marketing agency Origin today announced the launch of an Instagram Live series in collaboration with outdoor industry humorist and hellraiser Katie Burrell. The series, titled Are You OK?, features Katie in candid conversation with a motley crew of people whose love for the outdoors is...
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May 5, 2020
Dakine Launches Signature Women’s Bike Apparel Collection with Professional Mountain Biker Casey Brown
LOS ANGELES (May 5, 2020) – Dakine introduces the Casey Brown Collection, a two-piece bike apparel and accessory line for female riders. The collection was designed in collaboration with professional mountain biker and Dakine athlete, Casey Brown. The line includes a long-sleeve bike jersey and lightweight, moisture-wicking bike gloves built...
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April 30, 2020
Liv Cycling Introduces New Liv Rev Pro Helmet
NEWBURY PARK, Calif. (April 30, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new high performance Liv Rev Pro Helmet, designed for road, gravel, CX and cross country cyclists seeking ultra-light weight with optimal ventilation, safety and comfort. The Liv Rev Pro...
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April 30, 2020
Orvis Launches Bevy of Virtual Fly Fishing Educational Opportunities Online and on Cable Television
MANCHESTER, Vt. (April 30, 2020) —Orvis, the family-owned outdoor retailer that specializes in fly fishing gear and education, takes its proven teaching methods for anglers online, offering one-on-one lessons and other educational opportunities to those homebound by the COVID-19 pandemic. Additionally, the popular television show, “The Orvis Guide to Fly...
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April 29, 2020
Vasque Works to Increase Access to the Outdoors by Partnering with the Children & Nature Network
Red Wing, MN – April 29, 2020 - Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to announce its keystone partnership for 2020 with the Children & Nature Network, a national non-profit working to increase access to nature for...
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April 29, 2020
Superfeet Worldwide Expands PPE Production Capacity for Medical Facilities Nationwide
FERNDALE, Wash. (April 29, 2020) -- With an original mission to help their local community hospitals and healthcare workers, Superfeet and sister company Flowbuilt Manufacturing successfully produced and delivered 42,000 PAPR hoods to hospitals in the northwestern region of United States during the month of April. Effective immediately, the company is...
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April 29, 2020
Can’d Aid Spreads People Powered Do-Goodery for COVID-19 Crisis Relief
LONGMONT, CO (April 29, 2020) — Can’d Aid, a nationally recognized nonprofit focused on people powered do-goodery, has earned a reputation for spearheading innovative new programs that respond and adapt to evolving community needs. This couldn’t be more true during the COVID-19 community relief efforts across the country, as Can’d...
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April 29, 2020
Fjällräven Voted Most Sustainable Brand in its Industry According to Sweden’s Sustainable Brand Index
LOUISVILLE, Colo. (April 29, 2020) – Europe’s largest brand study on sustainability, the Sustainable Brand Index™ 2020, announces Fjällräven as an industry leader within sustainability in Sweden. Choosing from over 1,400 brands, Swedish consumers voted for Fjällräven as the most sustainable brand from the “Clothing and Fashion Brand” industry. “Spanning dozens of industries,...
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April 28, 2020
REVEAL Media Conference Announces “Enjoy Outdoors, Now and Tomorrow” Panel Discussions Open to the Public
SAN FRANCISCO - REVEAL is a global media conference with 40 brands presenting to 300 members of the media on April 29 and 30. Recent developments and global conversations have been the catalyst to create a panel discussion around relevant industry topics around the current and future landscape of the...