Sweet Protection Glides into Winter with High Honors

August 30, 2018

Backcountry Magazine’s top testers are in agreement; the new Sweet Protection Switcher helmet was designed and engineered to keep your noggin safe while still looking good.

Broomfield Colo, – Sweet Protection, designers of cutting-edge snow, bike, and paddle sports helmets is honored to win the 2019 Backcountry Magazine Editors’ Choice Award. This product award is one of the most prestigious in the core winter industry, given annually in recognition of outstanding innovation in design, materials, and performance.

Backcountry Magazine Editor-In-Chief Tyler Cohen and his staff of editors and testers spent endless days testing and reviewing helmets from multiple brands. After countless ski runs, ass over teakettles falls, and numerous hikes the Sweet Protection Switcher helmet won Editors’ Choice.

The Backcountry Magazine Editors’ Choice Award, bestowed annually, honors the products that editors have chosen as the best of the year based on months of winter ski testing by teams of highly experienced skiers. 

Sweet Protection North America officially launched its line of winter helmets in winter 2015. Despite its infancy in the US, Sweet Protection – helmet makers since the late 90’s – pulls upon a rich history among the ranks of the Scandinavian outdoor community and continues to see a global increase in the demand for its best in class, high-performance designs.

Christian Erga, Head of Marketing, adds, “We would like to thank Backcountry Magazine for recognizing the passionate efforts of our entire team at Sweet. This award recognizes the combination of innovation, dedication, and deep experience of our seasoned teams, so we are extremely proud to accept it.”

About Sweet Protection
Sweet Protection is based in Norway and was founded in 2000 by a tight-knit group of skiers, riders, cyclists and paddlers, looking to make the best helmets and apparel available. Sweet blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, protective gear and apparel for ski and snowboard, bike and paddle sports. A core design philosophy of Stronger, Lighter, Better guides all of Sweet’s decisions. Sweet’s team is comprised of overachievers with extremely high expectations
for their products; well above and beyond industry certifications and standardized tests. Sweet builds the gear they use and stands behind every product they make. For Sweet, there is no compromise. Their passion is your protection.   www.sweetprotection.com 

Media Contact: Eric Henderson / T: 307.690.2984 / E-mail: EHenderson@MeteoritePR.com