Swiftwick Announces New Fall-Winter Lineup

September 27, 2018

The leader in performance socks kicks off its 10-year anniversary with new constructions, designs and styles.

NASHVILLE – Swiftwick, the performance sock company with the “best socks you will ever wear guarantee,” announces a new 2018 Fall-Winter lineup. The new lines are a continuation of Swiftwick’s mission to empower life’s adventures.

Swiftwick has entirely rebuilt its PURSUIT™ performance sock line, with a reinforced heel and toe, along with and extended heel pocket for better durability. Made with U.S.-sourced merino wool, the sock wicks moisture to keep you dry and comfortable year-round, and it combines its latest technology with a channeled upper for ventilation and breathability. A seamless toe eliminates friction in the toe box, and half-density weave in the flex zones prevents bunching. The PURSUIT™ comes in six cuff heights with medium cushion and moderate compression, and is made for running, cycling, golfing and snowsports.

Swiftwick’s PURSUIT™ Hike line comes in all new colors with the same durable performance expected from the driest hiking sock in its class. Made with Swiftwick’s signature Olefin and U.S.-sourced merino wool in the footbed, the PURSUIT™ Hike wicks and moves moisture quickly for comfort during short hikes to long expeditions—making it the driest hiking sock in its class. The dual high-performance fibers also maximize durability in the footbed and abrasion-prone areas, while merino wool naturally fights odor and regulates temperature year-round. The new PURSUIT™ Hike socks come in four cushion and cuff-height options—ultra light, light, medium, and heavy—all with moderate compression.

Swiftwick’s VISION™ Five line—Style with a Purpose—is created and built for giving. The new line, ideal for cycling, features stylish new colors and patterns constructed with high performance fibers, with a percentage of every sock sold donated to charitable initiatives. The new styles come with equally creative names, including Edge, Aero, Razzle and Luchador, as well as holiday styles in Snowflake, Snowman and a limited-edition Turkey Trot style. All new styles have a Five crew cuff height in medium cushion and moderate compression.

Meanwhile, with every product it makes, Swiftwick continues to provide a “Best Socks You’ll Ever Wear Guarantee,” committed to providing the highest quality product on the market. Sustainability also remains a core initiative in all Swiftwick products—they are durable, made in the U.S.A. to reduce garment miles, and knit with fibers that minimize waste and energy consumption. Swiftwick also continues to incorporate moisture wicking fibers with its Fiber First™ moisture wicking technology and its Contoured Compression® for a perfect fit every time.

“It’s a whole new season and we are excited to hit the trails in these new designs,” said Chuck Smith, president of Swiftwick. “We are proud of our team of talented designers, and we look forward to hearing the reactions from our customers.”

Swiftwick’s new socks will be available beginning Oct. 1, 2018 at participating specialty retailers and at To learn more about Swiftwick’s story, visit Our Story.


About Swiftwick

Since 2008, Swiftwick has empowered life’s adventures through thoughtful design, superior craftsmanship and a continuous passion to help others do what moves them. Every sock is made in the USA and backed by the company’s “Best Sock You Will Ever Wear” guarantee. Swiftwick is headquartered in Brentwood, Tenn.