GU
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Spice Up Your Workout with a CHAi LATTe
Berkeley, Calif. (July 11, 2018) — A little bit sweet, a little bit spicy – what better way to fuel your most strenuous of activities than with a CHAi LATTe. This coffee shop classic is…
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GU Energy Labs and NICA Team Up on New Special-Edition Energy Gel
Berkeley, Calif. (June 21, 2018) — GU Energy Labs is teaming up with the National Interscholastic Cycling Association (NICA) to support student-athletes. Crafted with the help of NICA student-athletes at GU’s headquarters in Berkeley, a…
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GU Energy Labs Gels are Now “Made by the Sun” at Berkeley Headquarters
Berkeley, Calif. (March 13, 2018) – Thanks to a newly installed 206 Kw DC solar power system, GU Energy Labs will now offset over 95 percent of its energy needs at their headquarters, which is…
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GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel
Berkeley, Calif. (March 1, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel…
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GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel
Berkeley, Calif. (January 23, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel…
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GU Energy Labs Contributes Additional $20,000 to Public Lands Defense Fund
Berkeley, Calif. (October 17, 2017) – Following a $25,000 donation in lieu of attending the Outdoor Retailer Summer Market, GU Energy Labs has contributed an additional $20,000 to The Conservation Alliance, funded in part by…
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GU Energy Labs Launches New Campfire S’mores Energy Stroopwafel
Berkeley, Calif. (September 19, 2017) – GU Energy Labs has turned a campfire favorite into a portable Energy Stroopwafel, perfect for fueling your next ride, run or adventure. The Campfire S’mores Energy Stroopwafel delivers the…
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Honey Stinger Taps Industry Veteran Christian Johnson to Lead Sales, Adds Key New Hires
STEAMBOAT SPRINGS, Colo. (Sept. 13, 2016)—Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced several new hires and promotions within the company’s sales, marketing and grocery departments. Christian Johnson, former vice president of…
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GU Energy Labs Teams Up with Verde Brand Communications
Berkeley, Calif. (June 2, 2016) – GU Energy Labs announces Verde Brand Communications as its public relations agency of record. Verde will work with GU to help athletes unlock the power of nutrition planning to fuel breakthrough performances in…
