Filson and Merrell Launch Sandal Collaboration
July 11, 2019
Men’s and women’s sandal now available in Filson stores, Filson.com and Merrell.com
The mission of the partnership was to bring two pioneers of the outdoors together to create a product that embodies both brands. Merrell, making innovative technical footwear since the 80’s partnered with Filson to update an archived outdoor sandal style. Filson, the Original Alaska Outfitter, has been creating long-lasting gear for outdoor pursuits since 1897 with a reputation for quality and durability.
“It’s important to us at Merrell to work alongside partners who share our values as well as our mission of enabling people to experience the outdoors, and Filson fit that mold perfectly,” said Marshall Davis, Brand Director at Merrell. “By uniting our two brands, we’ve been able to expand upon each other’s authentic performance heritage and reach new consumers through our product, as well as through compelling storytelling of unique people in the outdoors.”
“When we set out to partner with brands, we look for companies from the onset who can bring a unique perspective to the table that will both complement and challenge the norms of Filson. We knew we wanted to create an active and rugged sandal for our customers that lived up to the standard of quality that’s become synonymous with Filson. Merrell was the logical partner,” said Doug Thielen, Filson director of marketing. “Both brands share a desire to connect people to the wild and this partnership is the culmination of that shared value.”
In addition to the sandal, Filson and Merrell teamed up with the award-winning film studio, Camp4 Collective to tell the unique story of Ryan Bailey, a whitewater kayaker, wildland firefighter, corn dog connoisseur and the unofficial Mayor, of Banks, ID, home to 17 hearty residents. “Ryan’s unique outlook on life, connection to the outdoors and relentless drive to live his life unapologetically, drew Filson and Merrell to his story as a way to highlight the collaboration between both brands,” added Doug Thielen.
The full film can be found here.
The sandals are available in men’s and women’s sizes and feature adjustable canvas straps, Merrell Air Cushion, and comfortable compression-molded EVA footbeds. MSRP for the sandals is $120.
For additional information, product or lifestyle images, please reach the contacts below or visit the Merrell newsroom.
Established in Seattle in 1897 to outfit prospectors headed for the Yukon, the company’s 122-year legacy is built upon its reputation for honesty, quality and durability. Filson’s long-lasting gear is the choice of explorers, adventurers, ranchers, hunters, anglers, engineers and anyone with a passion for the outdoors. Over a century after its founding, the Filson headquarters remain in Seattle, Washington. For more information, go to Filson.com.
Merrell® exists to give you all you really need to discover the simple yet profound power of the trail. We believe the trail is for everyone. Our goal is to provide thoughtfully designed, rigorously tested products that over-deliver on performance, versatility and durability. Because when you’ve got air in your lungs and good shoes on your feet, you’ve got everything you need. Visit Merrell.com or follow us on social at @merrell.