Teton Gravity Research (TGR) Unveils New Sun Optics Program

November 20, 2020

New Optics Line Combines Polarized Lenses by Carl Zeiss With Italian Craftsmanship

Jackson, Wyo. (November 20, 2020) – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle, today unveiled the new TGR Sun Optics, a collection of the world’s finest sunglasses handmade in Italy with polarized lenses by Carl Zeiss. The new TGR Sun Optics are now available online and at TGR stores.

Under development by TGR’s designers & partners at Zeiss since 2018, the new Sun Optics signify the next step in the evolution of TGR Optics. TGR has been traveling the world for the past 25 years in the harshest conditions while using the world’s most premium Zeiss cameralenses, ensuring state-of-the-art and award-winning cinematography.

Now TGR has incorporated that technology and research to create a line of optics featuring the and the best polarized lenses in the world, perfect for days on the snow, water, trail, or wherever your journey takes you.

The TGR Sun Optics collection also features Italian handmade frames made by artisan craftsmen who have been making the world’s best frames for generations. Each frame is made in the Varese region of Italy, only 5 km from the Zeiss lens factory, reducing the carbon footprint of the collection significantly. Additionally, TGR frames are made in an eco-friendly factory that is powered by 100 percent renewable energy, notably powered by solar.

TGR worked closely with the team at Carl Zeiss to create a lens program with polarized technology that was built to perform on the mountain, water, and anywhere adventure takes you.

“We’re incredibly proud to release this collection of TGR Sun Optics. Optics have always been part of what we do at TGR. We rely on the best lens quality to produce our films and content,

while also relying on the best gear for us to perform behind the lens,” said TGR co-founder Steve Jones. “We live our lives behind the lens, so we wanted to set the standard with TGR Optics. Carl Zeiss knows how important vision and optics are to what we do, so it was an easy decision to work with Zeiss on our polarized lens technology. The Italians know lenses and sunglasses better than anyone, so we were incredibly stoked to partner with one of the most reputable and sustainable factories in the world. Quality and sustainability are core values of TGR, so we couldn’t be more stoked to release these into the wild. See the world through our lens.”

About Teton Gravity

Teton Gravity Research is regarded as one of the premier outdoor action, adventure, and exploration brands in the world. Known for original, custom and branded content, TGR’s world-class storytelling has captivated audiences for more than 25 years. With 50+ award-winning films, numerous television series, and national commercial spots TGR delivers a global, multi-channel footprint. Teton Gravity Research is one of the fastest-growing outdoor brands with a thriving millennial audience, award-winning multimedia film projects, a rapidly growing experiential platform and unprecedented viral content. TGR is a proud member of the Surfrider Foundation, 1% For The Planet, BICEP, IMBA, and Protect Our Winters. For more information on TGR, visit TetonGravity.com.