The Itch Eraser® Partners with Jekyll & Hyde for Branded Content Campaign
June 8, 2018
LITTLETON, N.H. (June 8, 2018) — Tender Corporation, a New Hampshire-based company with a family of outdoor brands, has selected Jekyll & Hyde, an advertising and marketing agency specializing in consumer packaged goods, to run a multi-channel campaign for its dermatologist-recommended anti-itch treatment, The Itch Eraser®.
“We developed The Itch Eraser because we saw an opportunity to disrupt the crowded anti-itch category with a steroid-free product that heals the skin instead of simply masking the itch,” says Frank Meyer, chief marketing officer at Tender Corporation. “Jekyll & Hyde is the perfect partner to further elevate The Itch Eraser in the food and drug marketplaces, with its proven track record of driving retail sell-through with a targeted, data-driven approach.”
Through August 2018, Jekyll & Hyde will execute a geo-targeted digital campaign that drives foot traffic to key The Itch Eraser® retailers, including Kroger, Meijer, HEB, Albertson’s, and Safeway supermarkets, with branded content focused on education and awareness.
“It’s exciting to partner with Tender Corporation and The Itch Eraser® to share the good news that there is a real, quality solution for consumers dealing with itch issues,” stated Mark Young, Jekyll & Hyde CEO.
About The Itch Eraser®: A dermatologist-recommended anti-itch treatment, The Itch Eraser® is perfect for instantly treating the negative side-effects of poison ivy, oak, and sumac; hives; rashes and redness; insect bites; sunburns; and minor cuts and scrapes. Available in a gel, spray, and sensitive cream, The Itch Eraser® is formulated to stop the itch and heal skin using antihistamine and other skin-calming ingredients like aloe, vitamin E, tea tree oil, and baking soda.
About Jekyll & Hyde: Jekyll & Hyde Advertising and Marketing, formerly Western Creative, Inc., is an awarding-winning, full-service advertising agency based in Redford, MI, and Tampa, FL, founded by Mark Young in 1996. The agency is led by consumer packaged goods experts who specialize in helping small to mid-sized companies succeed in the F/D/M industry. Jekyll & Hyde helps clients nationwide achieve success today and into the future. The firm proudly delivers brilliant advertising, with killer results.