Thomas Rhett and Tecovas Join Forces to Create Limited-Edition Cowboy Boot Collection Launching July 20

July 20, 2023

(Austin, Texas) July 20, 2023/OUTDOOR SPORTSWIRE/ – Tecovas, the trailblazing, digitally-native western brand known for its high-quality handmade cowboy boots and apparel, has teamed up with multi-Platinum country artist Thomas Rhett to launch a limited-edition product line. Their first-ever celebrity collaboration is a testament to the enduring appeal of western style and the power of collaboration. With high-quality materials, meticulous craftsmanship, and a design aesthetic that reflects Thomas Rhett’s personal style, The Thomas Rhett Collection will be available for purchase exclusively on the Tecovas website and in select Tecovas retail stores starting on July 20, 2023.

“I remember when Tecovas first came on the scene and I saw some of my friends wearing the boots – I immediately wanted to know all about them,” said Thomas Rhett. “Ever since I got my first pair, it’s been my dream to work with the brand. Getting to be their first artist collaborator and being involved in the design process from start to finish has been a blast for me. The collection is also named after my family members which has made it even more special to me!”

The limited edition Thomas Rhett Collection features six pairs of boots — three men’s and three women’s, each named after a member of his family — two hats, and a signature T-shirt. It came to fruition after a relationship was formed in 2019 between Thomas Rhett and Tecovas’ founder Paul Hedrick. What started out as boot-sizing advice from Paul evolved into a conversation about shared passions for country music, boots, and a deep-rooted love of western culture. These shared values encompass the enduring appeal of western that Tecovas looks to inspire in others.

The Thomas Rhett Collection includes:

  • The Akins ($495): Named after Thomas Rhett’s namesake
  • The Gregory ($295): Named after Thomas Rhett’s father-in-law
  • The Lankford ($395): Named after Thomas Rhett’s stepfather
  • The Macy ($395): Named after Lauren Akin’s younger sister
  • The Kasey ($315): Named after Thomas Rhett’s sister
  • The Lauren ($295): Named after Lauren Akins, Thomas Rhett’s wife

“We are thrilled to collaborate with Thomas Rhett on this collection, which perfectly embodies our mission to share the true spirit of the West with more people. TR has become a true friend of our brand, and it’s been amazing to see how TR lives his life by example — fostering a sense of community, giving a nod to his time-honored past, and by living life to the fullest. We believe this collaboration will ignite a deeper appreciation for western wear’s timelessness among our loyal customers and those new to the Tecovas brand,” said Paul Hedrick, Founder of Tecovas.

Thomas Rhett’s personal sense of style was an integral part of the designs; the boots were inspired by vintage cowboy boot designs and leathers, refined into his casual yet classic personal aesthetic. This partnership reflects a shared commitment to quality, craftsmanship, and the notion that if you go in Tecovas, good times and authentic connections are imminent.

About Tecovas:

Tecovas is an Austin, Texas-based direct-to-consumer brand bringing the true spirit of the west to a modern consumer. Handcrafting the best western footwear, apparel, and accessories, Tecovas has grown rapidly since its founding as the first digitally native western brand in 2015, serving customers through www.tecovas.com and 29 (and counting) Tecovas Stores across the country. Follow the Tecovas journey at @tecovas.

About Thomas Rhett:

Ten years after signing his record deal with Big Machine Label Group’s The Valory Music Co., arena-packing superstar Thomas Rhett — dubbed “the most reliable maker of No. 1 singles in country music” (Variety) — has 20 No. 1 singles, 15 BILLION streams and the longest current active streak of consecutive No. 1s in the format (Mediabase/Country Aircheck Chart). His sixth studio album, WHERE WE STARTED “practically demands an open field, tens-of-thousands-strong throng of fans in front of it” (Esquire). It’s newest single, the heartfelt Top-10-and-rising hit “Angels Don’t Always Have Wings” follows the album’s two No. one hits. Declared “a prince in the genre” (USA Today), he has been honored with eight ACM Awards including Entertainer of the Year, two CMA Awards, five GRAMMY nominations, plus trophies from the CMT Music Awards, Billboard Awards and iHeartRadio Awards, in addition to being recognized with four CMA Triple Play awards for penning three No. 1 songs within a 12-month period. Additionally, the hitmaker has launched a tequila brand, Dos Primos, now offering Blanco, Reposado and Añejo variants. Thomas Rhett is currently on the road for his HOME TEAM TOUR 23, which will hit a total of 40 cities in 27 states this summer. For more information, visit ThomasRhett.com