Vibram and POWDR Announce Partnership
February 1, 2018
POWDR Resorts to Host 2018 Vibram Sole Factor Tour
CONCORD, Mass. (February 1, 2018) — Vibram®, the worldwide leader in high performance soles and producer of Vibram FiveFingers® and other premium rubber products, and POWDR, an adventure lifestyle company and one of the last standing family-owned and operated, independent ski companies with multiple world-class destinations, announced today their new partnership. The philosophy driving Vibram, and the commonality across POWDR’s partners, is a dedication to the adventure lifestyle.
“Vibram strives to deliver the most advanced performance and innovative products on the market,” says Allon Cohne, chief marketing officer at Vibram Corporation. “Our company is excited to partner with POWDR’s mountain and Woodward destinations, where our technology will be on display and tested by their active outdoor community, including staff and guests.”
Vibram will serve as an official partner at POWDR’s nine North American resorts including: Killington Resort and Pico Mountain, Vermont; Copper Mountain and Eldora Mountain Resort, Colorado; Mt. Bachelor, Oregon; Boreal Mountain Resort and Soda Springs Resort, California; Lee Canyon Resort, Nevada; and Gorgoza Park, Utah. The partnership also includes Snowbird, Utah, and POWDR’s Woodward mountain center locations at Woodward Copper and Woodward Tahoe.
“POWDR is all about delivering memorable experiences, and the adventure communities we serve seek out the best equipment for their recreation,” says Wade Martin, chief revenue officer at POWDR. “Vibram is a like-minded brand with a shared passion for providing an excellent core offering. We look forward to connecting our guests with Vibram through localized activations and events at each of POWDR’s destinations.”
As a POWDR partner, stories about Vibram’s innovative technologies, including Vibram® Megagrip and Vibram® Arctic Grip, will be featured via on-site branding, resort activations, and exclusive programing for POWDR’s guests. POWDR locations will play host to Vibram’s 2018 Sole Factor tour in North America, where POWDR guests can upgrade the sole of any pair of shoes to have better performance and personalized style. Vibram will also serve as a marketing partner at signature POWDR events and offer POWDR guests and staff exclusive access to Vibram branded products as well as Vibram partner products.
Vibram is recognized worldwide as the leader in high performance soles for outdoor, recreational, work and fashion footwear and is relied on by the world’s greatest climbers and athletes. Vibram soles have gone on to conquer Mt. Everest, K2 and a host of the world’s tallest peaks. Today, the company works with premium brands including Merrrell, Danner, La Sportiva, Lowa, Red Wing, Sperry, Scarpa, The North Face, and many more. Vibram’s Five Finger shoe line is on the cutting-edge of the minimalist footwear trend. Please visit us at www.vibram.com or follow us and our innovative products and services on Facebook, Twitter, Instagram & Pinterest.
POWDR is an adventure lifestyle company that offers awesome experiences in amazing places. Within POWDR’s portfolio are nine mountain resorts including Copper Mountain and Eldora Mountain Resort in Colorado; Killington and Pico Mountain in Vermont; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon, Lee Canyon in Nevada and Gorgoza Park in Park City. POWDR owns the Woodward camps and programs which includes Woodward PA, Woodward Copper in Colorado, Woodward Tahoe, Woodward West in Stallion Springs, CA, and Woodward Riviera Maya, Mexico. Through its ownership of Human Movement Inc., POWDR fuels participation in the adventure lifestyle with a collection of festivals, themed runs and branded events. Outside Television is the national active, outside-lifestyle programming network subsidiary of POWDR, and Sun Country Tours in Oregon is the company’s river rafting outfitter. POWDR is headquartered in Park City, Utah with offices in Louisville, CO. www.POWDR.com.
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