Dovetail Workwear Appoints Molly Smithson Callahan to Marketing Manager
July 18, 2022
PORTLAND, OR (July 18, 2022) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear, the first-of-its-kind exclusively women’s workwear brand in the US, announces today the promotion of Molly Smithson Callahan to Marketing Manager.
Callahan joined Dovetail in 2018 as a digital marketing consultant with particular emphasis on social and email campaigns and content creation. Over the past 8 months, she’s parlayed her knowledge and experience into her newly appointed role overseeing all marketing efforts for the women’s specific workwear brand. In a nearly decade-long career, Callahan has brought her creative energy and entrepreneurial spirit to a variety of female-empowered functional lifestyle brands, across all things marketing, from SEO to social media.
“Molly’s digital marketing and ecommerce experience is catalyzing creative direction for Dovetail Workwear. Her ability to translate ideas into compelling, fresh content is unsurpassed. With the organizational acumen to execute on large, complex projects, Molly’s helping us compete in a well-established category, by maximizing our unique position as a brand that exists by, for, and with women” says Kate Day, Co-Founder of Dovetail Workwear.
Outside the office, Callahan enjoys performing stand-up comedy, paddleboarding the rivers and lakes of the Willamette Valley, and spending time at home with her husband and two cats.
ABOUT DOVETAIL WORKWEAR
By women, for women, and with women, Dovetail Workwear is both a young company and the largest exclusively women’s workwear brand in the northern hemisphere. Based in Portland, Oregon, Dovetail Workwear makes all-season, all-reason utility apparel that stands up to the job. Use our store locator to search for us in 300 stores, across 47 states. Get dirty with Dovetail at dovetailworkwear.com. #getdirtywithdovetail @dovetailworkwear
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