gogglesoc Partners with White Cloud Communication to Lead Public Relations

September 25, 2018

Whistler, BC (September 25, 2018) — gogglesoc, manufacturer of stylish and protective snow goggle covers, announced today its partnership with White Cloud Communication, a boutique communication and marketing consulting firm specializing in active lifestyle, outdoor, adventure and winter sports industries, to manage its public relations and communication strategy.

The partnership will kick-start an exciting year for gogglesoc as the brand experiences massive growth into the North American and international markets. Effective immediately, White Cloud Communication will work closely with the gogglesoc team—including co-founders Andy Taylor, Richard Adrian-Smith and Josh Gray—to amplify the brand and build its infectious momentum across winter resort markets.

The gogglesoc is an innovative, yet low profile product that keeps expensive goggle lenses protected from scratching and scuffing even while on your helmet.  Made from recycled plastic bottles, the stretchy microfiber snow goggle cover comes in over 50 stylish patterns to match your personal style.  This winter, gogglesoc products will be found in over 450 retailers. Their impressive client list includes Vail Resorts, Alterra Mtn Co, Aspen Ski Co, Christy Sports and more. For the second year in a row, they will be partnered with Protect Our Winters as Foundation Partners and also support a number of other industry causes.

“This is an exciting year for gogglesoc as we spread our presence further into North American winter sports scene,” explains co-founder, Josh Gray “and we couldn’t be happier to have the support of White Cloud Communication in support of our PR efforts.” 

“We are beyond excited to partner with gogglesoc,” said White Cloud Communication founder Cassie Abel. “gogglesoc is doing it right—just like its product, its business approach is fun, energetic, thoughtful and responsible. We’re stoked to get started and share the gogglesoc story!”

Moving forward, all gogglesoc media inquiries can be sent to Cassie Abel at cassie@whitecloudcommunicaiton.com

About gogglesoc

Founded in Whistler, BC in 2016, gogglesoc’s three founders developed a solution to scratched and scuffed goggle lenses with the gogglesoc: a stretchy microfiber cover made from recycled plastic bottles that comes in more than 50 designs. Their innovation was quickly embraced by the founders’ home Whistler ski resort and is now available in over 65 ski resorts and eight countries. The gogglesoc brings a convenient, stylish, customizable and sustainable design at a reasonable price point while protecting pricey lenses from the thrills and spills that come during après time, the commute to the base, the chairlift ride, and off-season storage. gogglesoc is committed to creating the smallest possible environmental footprint and gives back to winter sport communities with product donations to local nonprofits and partnerships with organizations such as Protect Our Winters. For more information about gogglesoc, visit gogglesoc.com.

About White Cloud Communication

Sun Valley, Idaho based White Cloud Communication is a boutique marketing and communication firm dedicated to delivering world-class communication strategy, marketing consulting and public relations services within the outdoor, adventure, and active lifestyle spaces. With a passion for life under the open sky, White Cloud Communication sparks individual conversations and delivers message to the masses with an authentic voice. White Cloud Communication strives to connect people with the places and things that enhance lasting experiences. For more about White Cloud Communication, visit whitecloudcommunication.com.