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POC Wins Series of ISPO Awards for New Technology and Safety
POC, which has built a reputation on safety, innovation and design, has won three ISPO awards for products and technology from its new 2020/21 snow collection. Starting with an ISPO ‘Gold winner’ award for a brand…
Darn Tough VermontⓇ Goes Deep in Snow with Freeskier Michelle Parker, Snowboarder Jake Blauvelt
Northfield, VT. (October 31, 2019) – Just in time for opening day at mountains across the US, Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is adding big-mountain…
Snowsports Industries America Launches “Generation Snow”
PARK CITY, UT (October 24, 2019). Today, Snowsports Industries America (SIA) announced a new platform, Generation Snow, to address the desire to increase participation in Winter snow sports. To launch this new initiative, SIA has…
Snowsports Industries America Announces On-Snow Demo Location & Dates
PARK CITY, UT September 26, 2019. Today, Snowsports Industries America (SIA) and Winter Park announce that the SIA/WWSRA On-Snow Demo will take place at Winter Park Resort on February 3-4, 2020. The event returns to the…
Native Eyewear Refines 2018-2019 Goggle Collection
BOULDER, Colo. (December 13, 2018) — Native Eyewear has expanded its 2018-2019 goggle collection to include new colorways and lens options to complement its existing goggle portfolio. The brand reentered the goggle space in 2016-2017…
Norrøna Debuts Reimagined Backcountry Freeride, Alpinism Outerwear Collections at Outdoor Retailer
DENVER (November 6, 2018)—Norrøna, the Norwegian brand renowned for its premium, sustainably built outerwear, will exhibit its Winter 2019/20 assortment this week at Outdoor Retailer Winter Market in Denver. The tamok collection, built for hard-charging…
gogglesoc Partners with White Cloud Communication to Lead Public Relations
Whistler, BC (September 25, 2018) — gogglesoc, manufacturer of stylish and protective snow goggle covers, announced today its partnership with White Cloud Communication, a boutique communication and marketing consulting firm specializing in active lifestyle, outdoor,…
Snowsports Industries America (SIA) Announces Inaugural Trade Mission to China September 16-19, 2018
Park City, UT (June 28, 2018): Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announces the inaugural SIA trade mission to China, September 16-19, 2018. It is estimated that the…
How Grom Are You? Teton Gravity Research Drops a Fifteen Week Program to Identify the Best Groms on the Planet
JACKSON, Wyo. (March 21, 2018) The annual contest held by Teton Gravity Research (TGR), the cutting edge adventure and action sports media brand, is open for entry for all skiers and snowboarders under the age…
The Snowboarder’s Journal Drops into the Whit Room with Melvin Brewing
Bellingham, WA (February 1, 2018) – Melvin Brewing, independently owned by the best snowboarders in craft beer, has partnered with the nation’s leading snowboard media company in a new way. In collaboration, The Snowboarder’s Journal…
