PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
April 11, 2024
ShowcasedSafa Brian Set To Unveil Pray For Speed X Ornamental Conifer Project At Sea Otter Classic
/OUTDOOR SPORTSWIRE/ – Cyclist and filmmaker Safa Brian, recognized for his PRAY FOR SPEED films, announced a collaboration with artist Nicolai Sclater, known mainly by his moniker Ornamental Conifer, in a post (https://tinyurl.com/ysshx7bd) on social media today. The project includes two pieces of hand-painted cycling equipment, a SCOTT Foil bike,...
-
April 9, 2024
Showcased“Life of Fire”: New TV Series with Pitmaster Pat Martin Lights Up Outdoor Channel
DENVER/OUTDOOR SPORTSWIRE/ – Outdoor enthusiasts, barbecue aficionados, and all who savor the primal allure of cooking over fire are in for a treat as Outdoor Channel unveils its latest culinary adventure, Life of Fire, premiering on Monday, May 6 at 9 p.m. ET. The show, hosted by renowned Tennessee pitmaster Pat...
-
March 27, 2024
ShowcasedAvoiding PR Scams: Remedy PR’s Bill Byrne Asked To Speak On Trend Of Deceptive PR Practices
San Diego, Calif.: Remedy PR's managing director, Bill Byrne, has been asked to be a guest on the PR Explored interview series on the rising trend of deceptive advertising practices some PR agencies are now using to lure clients. PR Explored is the public relations-focused YouTube series produced by Michelle...
-
February 26, 2024
ShowcasedonWater Fish Unlocks Fishing Access for All™ As Rebrand Signals Companies’ Evolution to champion self-reliant anglers and conservation.
Boulder, CO – February 26, 2024 /OUTDOOR SPORTSWIRE/ - Breaking down barriers to entry and fostering self-reliance on the water, onWater Fish, the all-in-one fishing app, just made a bold statement with a game-changing move: offering free public land data to all anglers, regardless of experience or target species. This...
-
February 15, 2024
ShowcasedUTMB World Series Welcomes Suunto as Official GPS Watch and Technical Partner
/OUTDOOR SPORTSWIRE/ – Sharing the same passion for sports and the outdoors, UTMB® World Series and Suunto, known for their world-renowned GPS multisport watches and training tools, have announced a global partnership, that will see the two companies work together to contribute to the positive development of trail running and...
-
April 18, 2024
JUST SHOT™: Spring Thunder Now Streaming on MyOutdoorTV
DENVER (April 18, 2024) /OUTDOOR SPORTSWIRE/ - Prepare for an adrenaline-fueled adventure with the drop of JUST SHOT™: Spring Thunder by the crew at Realtree, now available on MyOutdoorTV. Spring Thunder sets the stage for a unique turkey hunting experience offering viewers a treat with weekly, semi-live turkey hunts, expert...
-
April 17, 2024
Western National Parks Association Announces Exclusive Discount for New and Current Members of the Park Protector Program during National Park Week.
TUCSON, Ariz. (April 17, 2024) /OUTDOOR SPORTSWIRE/ - Western National Parks Association is set to celebrate National Park Week (April 20 - April 28) this year with a special 30% discount* for members of WNPA’s Park Protector program. Park Protectors help fund national park experiences and programs including scientific research,...
-
April 17, 2024
NEMO Announces 2024 Partners
Dover, NH—April 17, 2024/OUTDOOR SPORTSWIRE/ – Outdoor gear brand NEMO Equipment has focused its mission on innovation, community, and sustainability since the beginning, and the company is proud to announce its list of 2024 partners that closely align with those values. With an emphasis on access, inclusivity, and conservation, the...
-
April 17, 2024
The Boston Outdoor Expo, Boston’s newest adventure event launches April 27-28, 2024
The new expo will take place at the Boston Convention & Exhibition Center, slated for Saturday 27th 10-6pm and Sunday 28th 10am -4pm /OUTDOOR SPORTSWIRE/ – The Boston Outdoor Expo will bring together thousands of families and outdoor enthusiasts from New England to shop over 120 brands this April. The...
-
April 17, 2024
Today on Forever Chemicals—Bonus Episode with Robert Bilott, Famed Attorney Who Sued DuPont and Alerted the Country to a Global Crisis
[Wenachee, WA—April 17, 2024] /OUTDOOR SPORTSWIRE/ - Today, in honor of Earth Month, the creators of the Outdoor Minimalist book and podcast sit down for a bonus episode with famed attorney, Robert Bilott. Known as the lawyer who became DuPont’s worst nightmare after suing the chemical company for dumping PFAS-contaminated...
-
April 17, 2024
Skratch Labs Named 2024 Nutrition Sponsor of Iconic Leadville Race Series
April, 2024—Boulder, CO/OUTDOOR SPORTSWIRE/ – Skratch Labs, a Boulder, CO-based performance nutrition innovator that helps athletes be better, is thrilled to announce it is the nutrition sponsor of Life Time’s Leadville Race Series. This collaboration is set to significantly enhance the nutrition education and fueling options available to athletes leading up...
-
April 17, 2024
Backpacker’s Pantry joins the spring 2024 ‘Keep it Wild’ campaign to support conservation efforts
Boulder, Colo. (April 17, 2024) /OUTDOOR SPORTSWIRE/ - Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces its participation in the Spring 2024 Keep it Wild campaign. Organized by The Conservation Alliance (TCA), the week-long initiative aims to raise awareness and funds for the protection of wild...
-
April 17, 2024
King Oscar and His Royal Highness the Crown Prince Haakon of Norway Work to Improve the Norwegian Seafood Industry
San Diego, Calif. (April 17, 2024) /OUTDOOR SPORTSWIRE/ - King Oscar, the legendary Norwegian seafood producer, attended the Norwegian Seafood Summit in San Francisco this week, and worked alongside other industry stakeholders to improve the seafood industry. As part of the conference, King Oscar’s US leadership team lead by Bjørn Nordvik,...
-
April 16, 2024
Salsa Cycles Showcases eBike Collection at the 2024 Sea Otter Classic
BLOOMINGTON, Minn. [April 16, 2024] /OUTDOOR SPORTSWIRE/ - Salsa Cycles, manufacturer of industry-leading gravel and mountain bikes, will be attending the 2024 Sea Otter Classic with its new lineup of eBikes. After announcing the collection last month with the launch of the eGravel bikes into retailers, Salsa is excited to...
-
April 16, 2024
IMBOX Protection, Global Footwear Protection Leader, Accelerates U.S. Growth for 2024 Building on Success in 33 Countries Performing 150 Million Treatments to Date
DENMARK (Apr. 16, 2024)/OUTDOOR SPORTSWIRE/ – IMBOX Protection, the world's only in-store footwear protection technology, is prioritizing U.S. growth as part of its global expansion plans for 2024 building on its success in 33 countries and reaching a milestone of performing 150 million treatments since the company’s founding. IMBOX Protection treatments...
-
April 16, 2024
Gates to Award 100K Euros to the First World Cup Mountain Bike Downhill Win on a Gates Belt-Driven Bike
DENVER, April, 2024 /OUTDOOR SPORTSWIRE/ – Gates (NYSE: GTES), a global provider of innovative highly engineered power transmission and fluid power solutions – and pioneer in belt-driven micromobility – has raised the stakes for mountain bike racers around the world. Gates announced a massive €100,000 belted purse for the first...
-
April 16, 2024
BRANWYN Performance Innerwear Debuts the Essential Racerback Bra
Bend, OR – April 16, 2024 /OUTDOOR SPORTSWIRE/ – BRANWYN Performance Innerwear, the only ethical, sustainable, and next-to-body Performance Innerwear made by and for active women, proudly unveils the Essential Racerback Bra, engineered with a seamless Merino construction to provide unparalleled comfort and support for women on the move. After...
-
April 16, 2024
Norrøna Announces New Membership with Non-Profit Fair Wear Foundation
OSLO, Norway (April 16, 2024) /OUTDOOR SPORTSWIRE/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, today announced its new membership with non-profit organization Fair Wear Foundation. The Fair Wear membership is a key step toward the sustainability targets outlined in its Norrøna 2029 Roadmap, which...
-
April 16, 2024
HEAD/Tyrolia Hires New Wintersports Marketing Coordinator
April, 2024 – Boulder, Colo./OUTDOOR SPORTSWIRE/ – HEAD/Tyrolia, the fastest growing ski and binding brands in the USA over the past decade, and the World Cup Constructors’ Championship winner for eleven of the past thirteen years, today announces Natalie Dyksterhouse as Wintersports Marketing Coordinator. Based in HEAD’s Boulder, CO offices, Dyksterhouse...
-
April 16, 2024
3M Sponsoring the 2024 Ultra-Trail Mount Yun by UTMB® Providing Leading Insulation and Moisture Wicking for Apparel and Accessories
April 16, 2024 /OUTDOOR SPORTSWIRE/ – 3M is sponsoring the 2024 Ultra-Trail Mount Yun by UTMB®, a trail race part of the UTMB® World Series. The event encompasses four different races, with the UMY 100M (168K) starting from the Yellow River Hukou Waterfall Scenic Spot with all races being held...
-
April 16, 2024
Cotopaxi Releases 2023 Impact Report
Salt Lake City, UT. (April 16, 2024) /OUTDOOR SPORTSWIRE/ - Certified B Corporation™ and impact-driven adventure brand, Cotopaxi, today releases its annual impact report, sharing outlooks and reporting on their progress in sustainability, circularity, philanthropic giving, diversity equity and inclusion, as well as supply chain and human rights data from...
-
April 16, 2024
KÜHL Launches The Road Less Traveled Video Series
SALT LAKE CITY, Utah (April 16, 2024)/ OUTDOOR SPORTSWIRE/ - KÜHL, a premium independent outdoor brand, is beyond excited to announce the launch of The Road Less Traveled video series - giving a glimpse into the lives of individuals who value their independence and embrace the challenges that come with it....
-
April 16, 2024
The North Face and icebreaker Introduce Capsule Collection Inspired by Nature
DENVER, Colo. (Apr. 16, 2024)/OUTDOOR SPORTSWIRE/ – The North Face and icebreaker, two leading outdoor performance brands and pioneers of natural performance apparel, collaborated on a merino blend adventure wear capsule for Spring/Summer 2024. The collection redefines comfort and performance and is meticulously crafted with fabric made from 100% plastic-free fibres....
-
April 16, 2024
Working from the Campsite Increases Despite Return-to-Office Push
PORTLAND, Ore., April 16, 2024 /OUTDOOR SPORTSWIRE/ - The Dyrt, the No. 1 app for camping availability, photos and reviews, found that campers worked from the campsite more than ever in 2023. Results published in The Dyrt’s 2024 Camping Report presented by The All-New Toyota Tacoma indicate that 28.9% of...
-
April 16, 2024
Peak Design Wins Red Dot Award for Innovative Product Design
SAN FRANCISCO, CA /OUTDOOR SPORTSWIRE/ - Peak Design, leader in carry solutions and mobile accessories, is proud to announce that its iPhone 15 Everyday Case won the highly coveted Red Dot Award for innovative product design. Created in 1955, the Red Dot Awards are presented annually for products that show...