PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 30, 2023
Timberland and icebreaker Launch Collaboration Designed for the Present, With the Future in Mind
DENVER (May 30, 2023) /OUTDOOR SPORTSWIRE/ - Timberland and icebreaker join forces for the first time to present a capsule designed for the present, with the future in mind in the Timberland® x icebreaker collection. The two brands, born on different sides of the earth, are united by a commitment...
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May 29, 2023
Results: 51st Iron Horse Bicycle Classic
Durango, Colo. (May 29, 2023)/OUTDOOR SPORTSWIRE/ – The 2023 edition of the Iron Horse Bicycle Classic brought more than 2,000 bike enthusiasts to Durango this weekend to ride the classic Coca Cola Road Race and McDonalds Citizen’s Tour, which raced the train from Durango to Silverton. Racers also enjoyed mountain bike and...
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May 28, 2023
‘Visit California’ partners with The Inertia for Consumer Campaign
May 30, 2023 /OUTDOOR SPORTSWIRE/ - AllGear Digital’s surf and outdoors media site, The Inertia, has partnered with Visit California, the state’s official tourism organization, to concept, produce, and host a multifaceted media campaign. Garnering tens-of-millions of views and impressions, the campaign includes custom content, display media, email, social media...
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May 26, 2023
Outdoor Market Alliance Hosts Two Market Weeks in June for Specialty Retailers
May 26, 2022 - LAKEWOOD, CO/OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is hosting its third market week series next month, from June 5th-8th and June 26th-30th. Based on growing...
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May 26, 2023
Participation in Outdoor Activities Continues to Increase, Road Trips Preferred Summer Travel Method, According to Winnebago Industries Insights
EDEN PRAIRIE, Minn., May 26, 2023 -- As Americans make summer travel and recreation plans, they are increasingly looking to the outdoors and road trips to improve mental well-being and to combat the rising costs of flights, lodging and car rentals according to a new consumer survey from Winnebago Industries,...
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May 26, 2023
New Brand Pinebury Utilizes Nuyarn® Merino for Their Spring/Summer Collection
PORTLAND, ME. – May, 2023 /OUTDOOR SPORTSWIRE/ – A new challenger brand in the cycling and active outdoor market, is thrilled to announce the highly anticipated launch of their Spring/Summer Collection. Rooted in New England's rich cycling and outdoor heritage, and manufactured in the United States, the collection is built with...
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May 26, 2023
PACT Outdoors Launches PACT Lite Kit Alongside “Doo” Colorado Right Campaign
Crested Butte, Colo. (May 26, 2023)/OUTDOOR SPORTSWIRE/ – In 2021 PACT Outdoors launched the first all-in-one bathroom kit designed to set a new standard in ease and sustainability for backcountry bathroom practice. The PACT System uses fungal mycelium in PACT Tabs and a plant-based, compressed PACT Wipe to accelerate decomposition and...
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May 25, 2023
Town Hall Outdoor Co Launches Limited Release Summer Jackets
Steamboat Springs, Colorado (May 25, 2023) /OUTDOOR SPORTSWIRE/ - Since Town Hall Outdoor Co launched its sustainable kids' outerwear two winters ago, the brand has been challenging itself daily to help more kids get outside while doing the right thing for the planet. Their latest solution? A warm-weather anorak jacket...
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May 25, 2023
HOLOS Expands Overnight Muesli Lineup with All-New ‘Berries’ Flavor
Québec City/ May 25, 2023/OUTDOOR SPORTSWIRE/ –HOLOS, the organic overnight muesli ‘superfood’ brand fueling human vitality and providing sustained energy for the long run, today announces its newest flavor variety: Berries. HOLOS’ Berries muesli combines black mulberries with blueberry, strawberry and blackcurrant powders for a ‘fruit-filled explosion of flavor.’ It’s topped...
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May 25, 2023
Let Me Run Names New Executive Director
Charlotte, NC – May 25, 2023 /OUTDOOR SPORTSWIRE/ – Let Me Run has named Richard Sexton as its new executive director, effective immediately. Sexton replaces Emily Battle, who has helmed the nonprofit physical and emotional wellness program for boys since 2019, leading the organization through organizational changes, COVID-19 and impressive national...
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May 25, 2023
KAVU marks a milestone: 30 years of building fun into everything they do
SEATTLE /OUTDOOR SPORTSWIRE/ – The KAVU team is celebrating its 30th anniversary as an independent, privately owned business this year with the launch of a new footwear line and a blowout company camping trip to Japan. 2023 marks three decades for the Seattle-based apparel brand that started on a commercial fishing...
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May 25, 2023
Michelin-Trained Chefs Create Plant-Based Camping Food Line for Outdoor Adventures
Santa Barbara, CA (May, 2023)/OUTDOOR SPORTSWIRE/ – A dynamic wife and husband team of Michelin-trained chefs, Jamie and Jayson Poe, owners of Poe & Co., a Santa Barbara-based catering and meal delivery business, has launched Poe & Co. Folk Foods, a line of gourmet, plant-based, just-add-water camping meals, designed to elevate...
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May 25, 2023
MTNTOUGH Inc. Set to Host 2023 TOUGHFEST Event
Bozeman, MT (May, 2023)/OUTDOOR SPORTSWIRE/ – MTNTOUGH Inc., a leader in physical fitness, mental toughness, and nutritional training, is proud to announce its second-annual TOUGHFEST, a community event for MTNTOUGH’ers to gather, share knowledge, and inspire each other at its newly completed Bozeman-based fitness lab. Set for Thursday, June 22nd, MTNTOUGH’s TOUGHFEST is...
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May 25, 2023
Club Ride Takes On The Trail, Garners ‘Made The Grade’ Award
TUCSON, ARIZONA USA/OUTDOOR SPORTSWIRE/ – From trail to town, the Club Ride GOLD RUSH PANT delivers a mountain attitude in a rugged package. That’s the reason INVESTMENT GRADE GEAR has awarded it ‘Made the Grade’ status for on-bike performance, off-bike style, and enduring value. ‘This is a pant that moves and flexes...
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May 25, 2023
QALO Partners with Folds of Honor to Support the Families of American Heroes
SANTA ANA, Calif. (May 25, 2023) /OUTDOOR SPORTSWIRE/ - QALO has partnered with Folds of Honor to launch a collection of comfortable yet durable silicone rings and jingle-free dog ID tags that allow customers to show their support for families of fallen or disabled US military and first responders. For...
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May 24, 2023
Therm-a-Rest NeoAir XTherm NXT Awarded 2023 Outside Magazine Editors’ Choice Award
SEATTLE, Wash. (May 24, 2023) /OUTDOOR SPORTSWIRE/ - With the best warmth-to-weight ratio of any sleeping pad ever created, the new Therm-a-Rest® NeoAir® XTherm™ NXT is a chosen recipient of the Outside Magazine 2023 Editors’ Choice Award. The annual award, one of the most coveted in the outdoor industry, is...
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May 24, 2023
Black Diamond Equipment To Host Salt Lake Climbers Alliance 21st Annual Fundraiser
SALT LAKE CITY, UT (May 24, 2023) /OUTDOOR SPORTSWIRE/ - Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance outdoor equipment, apparel and footwear, is hosting the 21rst Annual Salt Lake Climbers Alliance (SLCA) Fundraiser, scheduled for 6-10 p.m., Thursday, June 1. The event will take...
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May 24, 2023
Utu Outdoor Skincare Enters The Market with Plastic-Free Packaging
INTRODUCING UTU OUTDOOR SKINCARE, ADVANCED SPF SKINCARE FOR OUTDOOR LOVERS Utu’s Mission To Protect, Nourish & Rejuvenate The Skin & Planet Begins With Mountain-Ready and Ocean-Friendly SPF30 and SPF50 in Sleek Plastic-Free Packaging Los Angeles, CA (May 24, 2023)/OUTDOOR SPORTSWIRE/ – Utu is thrilled to announce the launch of its new...
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May 24, 2023
SCARPA Vapor S Climbing Shoe Wins Coveted Outside Editor’s Choice Award
BOULDER, Colo. (May 24, 2023)/OUTDOOR SPORTSWIRE/ – SCARPA, maker of performance footwear for mountain sports, won Outside Magazine’s prestigious Editor’s Choice award for its new Vapor S rock-climbing shoe. Outside Magazine’s editors test and choose the best outdoor gear annually that offers outstanding innovation in design, materials and performance. The Vapor S...
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May 24, 2023
Article One and Professional Runner Nikki Hiltz Celebrate Pride Month with Donation Commitment to Stand with Trans
FLINT, Mich. (May 24, 2023)/OUTDOOR SPORTSWIRE/ – Independent eyewear brand Article One and Nikki Hiltz, the first openly trans non-binary professional runner to win a United States Track and Field Championship, today announced a Pride Month campaign to benefit Stand with Trans, a national organization whose mission is to empower transgender...
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May 23, 2023
Lectric eBikes Establishes National E-Bike Day
PHOENIX (May 23, 2023) /OUTDOOR SPORTSWIRE/ - Lectric eBikes, the industry leading e-bike brand and the maker of the country’s best-selling e-bike model and third best-selling electric vehicle, has initiated May 30 as the official National E-Bike Day. The new holiday, established and sponsored by Lectric, encourages riders everywhere to...
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May 23, 2023
Arcade Memorial Day Give-Back to Benefit High Fives Foundation’s Military to the Mountains Program
/OUTDOOR SPORTSWIRE/ – Arcade, a brand that has long championed the belief that the outdoors should be accessible to all, is taking a different approach to Memorial Day with a give-back program to benefit the High Fives Foundation’s Military to the Mountains Program. Military to the Mountains introduces veterans and first responders to...
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May 23, 2023
Alpen Outdoors Launches The Ridge Pant, Made for Women and Built for Adventure
Bozeman, MT. (May 23, 2023)/OUTDOOR SPORTSWIRE/ – Today, Alpen Outdoors, makers of outdoor apparel for women, is excited to announce their debut product, the Ridge Pant. Built to last and designed to endure any adventure, the Ridge Pant is a sustainably sourced, high-quality pant any adventurous woman will be proud to...
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May 23, 2023
DU/ER Appoints Burt Damsky as Vice President of Global Sales
New York, NY (May 23, 2023)/OUTDOOR SPORTSWIRE/ – Canadian performance apparel brand DU/ER, announced today the appointment of Burt Damsky as VP of Global Sales. Based out of the brand’s New York City showroom, Damsky will oversee the strategic growth of DU/ER’s global wholesale network. After consecutive years of growth upwards of...
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May 23, 2023
Chums Japan Brings New Collection To The U.S. As Part Of Chums’ Global 40th Anniversary Celebration
Salt Lake City, UT (May 23, 2023) /OUTDOOR SPORTSWIRE/ - As part of its 40th Anniversary Collection, a carefully chosen, limited grouping of products from Chums' Tokyo-based branch is now available exclusively on Chums.com. This limited new release includes five products, incorporating the distinctly colorful artistic aesthetic prevalent within the...