PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 4, 2024
Royal Robbins celebrates 25 years of the Desert Pucker Shirt
SAN FRANCISCO /OUTDOOR SPORTSWIRE/ - Outdoor adventure apparel brand Royal Robbins celebrates the 25th anniversary of its iconic Desert Pucker and a storied partnership with certified wood based textile1 fiber brand TENCEL™. Since its debut in 1999, the Desert Pucker has built a cult following among outdoor enthusiasts and adventurers....
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April 3, 2024
Outdoor Research drops its first dedicated MTB apparel line, adds four ride-focused athletes
SEATTLE (April 3, 2024)/OUTDOOR SPORTSWIRE/ – As outdoor-apparel manufacturer Outdoor Research releases its first dedicated collection of mountain bike gear for Spring 2024, the Seattle-based brand is expanding its athlete roster with four riders who will provide product category expertise and feedback as OR leans fully into the category. Trail and...
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April 3, 2024
LEKI USA Announces New Sales Representation in Great Lakes Territory
BUFFALO, NY (April 3, 2024)/OUTDOOR SPORTSWIRE/ – LEKI, a leader in innovative skiing, trekking, and trail running poles, announces the appointment of Specialty Sports Reps (SSR) to cover the Great Lakes trekking and outdoor retail territory, effective immediately. Specifically, SSR will be responsible for Michigan, Ohio, Indiana, and Kentucky. In addition...
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April 3, 2024
OROS Labs®, creators of Solarcore® insulation, secures $22 million in Series B funding led by Airbus Ventures
PORTLAND, Ore. (April 3, 2024) /OUTDOOR SPORTSWIRE/ - OROS Labs- www.oroslabs.com, an innovative thermal solutions company, announced the closure of its Series B funding round, raising $22 million to support the company’s expansion in consumer, commercial and government industries. The round of funding was led by Airbus Ventures, with participation...
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April 2, 2024
Stromer Partners with The Sweet Spot to Make E-Bikes More Accessible
Vista, CA (April 2, 2024) /OUTDOOR SPORTSWIRE/ - Stromer, pioneer in Swiss e-bike technology, is proud to partner with The Sweet Spot Bike Leasing, a cycling fintech company, to offer long-term e-bike leasing and management across the United States. This new leasing option makes Stromer’s premium class 3 commuter e-bikes...
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April 2, 2024
New SCARPA Moraine light hiking shoes make wearers searchable in backcountry
BOULDER, Colo. (April 2, 2024)/OUTDOOR SPORTSWIRE/ –This spring, SCARPA, maker of premium high-performance footwear for mountain sports, unveils its new Moraine light-hiking shoe, which introduces a first in the lightweight-hiking category — a technology that makes its wearer searchable in the unlikely event of a rescue. In addition, the Moraine...
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April 2, 2024
Nomadix Lowered Its Carbon Footprint by 80% in 2023 According to Recently Released Social Purpose Corporation Report
San Clemente, Calif. – April 2, 2024 /OUTDOOR SPORTSWIRE/ – Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled plastics, announced today the results of its 2023 Social Purpose Corporation Report. Notable 2023 accomplishments include: diverting over 18,200,000 plastic bottles from landfills...
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April 2, 2024
Nocs Provisions Unveils Spring ’24 Collection
ALPINE MEADOWS, Calif. - April 2, 2024 /OUTDOOR SPORTSWIRE/ – Nocs Provisions, maker of adventure-ready binoculars and accessories, today announces the Spring ‘24 Collection, a range of vibrant new colors that reflect hues of nature and the changing season. Nocs has always been about bringing color and a new vibe...
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April 2, 2024
Roost the Ridges enduro race attracts mountain bikers to Farmington for third consecutive year
Farmington, N.M. /OUTDOOR SPORTSWIRE/ – Aztec Adventures hosted the third-annual Roost the Ridges enduro mountain bike race Saturday, attracting racers, fans, and families from around the Four Corners region with exceptional participation numbers from junior (under 18) racers. The event began at Lions Wilderness Park where riders begin an 8-mile-long untimed...
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April 2, 2024
Wellpower, Global Materials Leader, Introduces Geocell White, 100% Plant-Based Neoprene Alternative, Increasing Design Options for Water Sports Apparel, Footwear and Accessories, Available Early Summer
Taipei, Taiwan (April 2, 2024)/OUTDOOR SPORTSWIRE/ – Wellpower, Inc., a global leader in innovation and advanced material technology solutions, today introduced Geocell White, a white colorway of Geocell, a 100% plant based neoprene alternative opening the door to increased usage with lighter color laminate fabrics at no additional cost. Available this...
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April 2, 2024
Tailwind Nutrition & Big City Mountaineers head into ‘The Grape Outdoors’ with collaboration Endurance Fuel flavor
DURANGO, Colo. [April 2, 2024] /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched The Grape Outdoors, a limited edition flavor of Tailwind Endurance Fuel that benefits Big City Mountaineers (BCM), a non-profit that provides transformative experiences through connections to...
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April 2, 2024
Rumpl Bets Big on Summer Camp through New Partnership with American Camp Association
PORTLAND, OR. (April 2, 2024)/OUTDOOR SPORTSWIRE/ – Rumpl, the category leader in premium outdoor blankets, is pleased to announce a new partnership with the nonprofit American Camp Association® (ACA). The American Camp Association® has been helping camps across the US create quality experiences that inspire growth and belonging in campers for...
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April 2, 2024
Salomon Moves to Category Dedicated Sales Teams
Ogden, UTAH (April 2, 2024)/OUTDOOR SPORTSWIRE/ – Today, Salomon announces a strategic business change within the North American organization to support its accelerated growth focused on footwear, apparel, and gear with the addition of softgoods-specific sales teams. Previously, sales agencies serviced all Salomon sports categories across both hardgoods and softgoods. This...
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April 2, 2024
First-Come, First-Served Campgrounds Are Increasingly Full
PORTLAND, Ore., April 2, 2024 /OUTDOOR SPORTSWIRE/ – The Dyrt, the No. 1 app for camping availability, photos and reviews, has found that first-come, first-served campgrounds are increasingly full. The Dyrt’s 2024 Camping Report presented by The All-New Toyota Tacoma revealed that campers encountered full first-come, first-served campgrounds twice as...
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April 1, 2024
Entry Window for 6th Annual Outdoor Retailer Innovation Awards Open
SAN JUAN CAPISTRANO, California/OUTDOOR SPORTSWIRE/ – Outdoor Retailer, the premier business event for the outdoor industry, announced the opening of the entry window for the 6th annual Outdoor Retailer Innovation Awards. The awards program showcases cutting-edge products, materials, and retail services from across all seasons that are pushing the industry forward...
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April 1, 2024
Team Mando Wins Big at Red Bull Cascade
Solitude Mountain Resort, Utah /OUTDOOR SPORTSWIRE/ – Red Bull Cascade, the celebrated freeski competition from the mind of the legendary Bobby Brown, concluded on Saturday, March 30 after two days of epic lines by 16 of the world’s most renowned skiers. The bracket-style contest between four teams saw a collection of...
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April 1, 2024
Get a Whiff of Victory with Fleet Feet’s Exclusive New Line of Candles
CARRBORO, N.C. (April 1, 2024) /OUTDOOR SPORTSWIRE/ – Fleet Feet is proud to launch 'Candles That Éndúre,' an exclusive line of scented candles designed to help runners recall their most important and smelly memories. These designer candles have been half-heartedly hand-crafted by overtrained runners, who mix sweat, pain and elation...
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April 1, 2024
Experience Pure Outdoor Inspiration with Outdoor Sportsman Group Networks’ Q2 Programming Lineup
DENVER (April 1, 2024)/OUTDOOR SPORTSWIRE/ - Outdoor Sportsman Group Networks (Outdoor Channel, Sportsman Channel, World Fishing Network, and MyOutdoorTV) offers an unmatched blend of outdoor entertainment and informative content designed to bring the great outdoors directly to viewers no matter where or how they watch. With original premieres and new episodes...
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April 1, 2024
Nikwax’s Latest Innovation Keeps Shred Strands Flowing Without the Icy Build-Up
Seattle, WA, April 1, 2024/OUTDOOR SPORTSWIRE/ – Nikwax, the international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has launched its latest product—Shred Strand Proof™ (say that 3 times fast). Shred Strand Proof helps maintain a polished shred strand look throughout a full day on the...
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April 1, 2024
Spring Edition of Runner and RiderBox Available Exclusively at Fuel Goods
April 1, 2024—Asheville, NC /OUTDOOR SPORTSWIRE/ –Fuel Goods, the Asheville, NC-based online marketplace that makes sports nutrition approachable for all people, proudly announces its exclusive release of the Spring Edition Runner and RiderBox. Featuring several new-to-market products from the industry’s top brands, the Spring Edition boxes will also include a...
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March 29, 2024
Celebrating 5 Years of Innovation, SpotOn GPS Fence Announces $250,000 Grant Program
New Hampshire (March 29, 2024)/OUTDOOR SPORTSWIRE/ – SpotOn, a pioneer in the pet tech industry renowned for its revolutionary GPS fence, celebrates five years of innovation with the launch of SpotOn Gives, their brand-new grant program. SpotOn Gives is dedicating $250,000 to supporting five exemplary animal welfare non-profit organizations across the...
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March 28, 2024
Burton Snowboards/Anon Announce Legal Victory in German Federal Patent Court
BURLINGTON, VT. (March 28, 2024) /OUTDOOR SPORTSWIRE/ – Following a 26-month legal battle in the German Federal Patent Court (docket no. 7 Ni 1/22 (EP)), Anon, a leading innovator in snow helmets and goggles, and its parent company Burton Snowboards, are pleased to announce a significant legal victory against Koroyd S.A.R.L....
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March 28, 2024
LOWA Pro Athlete Sunny Stroeer Becomes First Female to Ski the Iditarod Trail Invitational 1000 Since the Race’s Inception 24 Year Ago
STAMFORD – (March 28, 2024)/OUTDOOR SPORTSWIRE/ – LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, today announced that its pro athlete, Sunny Stroeer, completed the Iditarod Trail Invitational on skis, the first female to accomplish this feat in the race's 24 year history. Stroeer...
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March 28, 2024
Wild Rye Announces 2024 Pro Team and New Industry Partnerships
Sun Valley, ID (March 28, 2024) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere active lifestyle apparel brand designed for and by women adventurers, announces their 2024 Pro Team, composed of 16 accomplished skiers, cyclists, and hard-working individuals who excel not just in their sport, but in their roles as friends, mothers,...
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March 28, 2024
The James Brand Announces New Hires, Relocates Headquarters and Distribution Warehouse to Meet Growing Demand
PORTLAND, OR (March 28, 2023) /OUTDOOR SPORTSWIRE/ – The James Brand – makers of modern, minimal, everyday carry products – announces today the expansion of its corporate leadership team with the appointment of Justin Baar to Global Digital Commerce Manager and Daniel Sledd to Senior Global Production and Inventory Manager....