Sego Ski Co. Starts Making Snow with Newly Appointed Sales Director Rex Wehrman

October 18, 2017

(Victor, Idaho) – October 18, 2017 – Sego Ski Co., the leading handcrafted, made-in-the-Tetons ski company, is proud to announce the hiring of seasoned veteran Rex Wehrman as the global sales director. The award-winning Sego Ski collection has shown remarkable growth since its inception in 2014, and the company looks forward to expanding even more under Wehrman’s leadership.

“We are excited to welcome Rex to the team to build on Sego’s success,” said Tim Wells, CEO of Sego Ski Co. “Rex is an industry veteran with 27 years of winter sports experience, and we look forward to leveraging his knowledge base to extend our wholesale footprint and bring greater brand awareness to Sego.”

In 2000, Rex told Tom Winter and Ski Magazine he’d “never have a real job.” However, the former mogul phenom and big mountain freeskier climbed steadily to the top of the sales mountain, working with ski brands Head, Tyrolia, Hart, and most recently, Faction. At Faction, Rex oversaw all aspects of the North American business for the successful ski company, including, sales, marketing, and logistics.

Rex, an easily recognized skier with a long list of accolades, including two-time U.S. freeskiing champion, worked tirelessly to become a leader in today’s ski industry. His combined experience on the mountain and in the field as an athlete, and in rental, retail, and manufacturing, makes him a specialist in small team brand building and pioneering unique products, with a strong focus on comprehensive sales and revenue generation across multiple channels.

“I’m beyond thrilled to find a group of skiers as passionate about ski design, quality, and performance as myself,” said Wehrman. “Agility in today’s business climate is imperative. Owning the factory is paramount to Sego’s dedication to domestic production and intense focus on producing the highest-quality riding tools in the world. With the current retail landscape changing by the second, remaining focused on creating sustainable growth for Sego Ski Co. and our retail partners will be the main objective. I see an enormous runway of opportunity and cannot wait to dig in and see where this winter will take us!”

With an abundance of awards from the likes of Freeskier, Powder, and Backcountry Magazines, Sego Skis with Rex Wehrman are poised to incite a blizzard of success this ski season.


Sego Ski Co. designs, tests and builds freeride skis in Teton Valley, Idaho. We are proud to operate a first-class

factory staffed by skiers (and one snowboarder) and to offer high quality, American made skis. We ski them on a daily basis, and constantly seek to build the ultimate ride for powder hounds, beer league racers and everyone in between. Look for the Sego Bus at your local ski area to try our demos this winter; and if you visit the Tetons stop by for a beer in our showroom, and a tour of the factory.

Media contact: Meteorite PR | Eric Henderson | ehenderson@MeteoritePR.com | 307.690.2984 | @Meteorite_PR |