News Topics
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January 18, 2024
John John Florence on the Impact of Protective Gear in Big Wave Surfing
JJF has plenty of experience when it comes to surfing large waves, which he brings to bear in the rest of the video outlining the leaps and bounds surfers and safety gear manufacturers have made. Though he may be biased (John John’s company, Florence Marine X, sells an impact suit),...
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January 18, 2024
Vail Resorts Adjusts Guidance After Rough Start to Season
Vail Resorts, Inc. has reported that interim season-to-date (STD) total skier visits were down 16.2 percent through January 7, compared to the prior-year STD period through January 8, 2023. Season-to-date total lift ticket revenue, including an allocated portion of season pass revenue for each applicable period, was up 2.6 percent...
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January 18, 2024
Wiley X Announces a Brand Refresh and New Products for 2024
FRISCO, Texas (Jan. 18, 2024) /OUTDOOR SPORTSWIRE/ – Wiley X, a global leader and pioneer in premium protective eyewear, is excited to announce it will undergo a brand refresh in 2024 that will enhance the company's dedication to protection, performance and style. As part of this initiative, the brand has refined...
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January 18, 2024
SpotOn GPS Fence Selects Purple Orange Digital Communications as PR & Affiliate Agency of Record
New Hampshire (January 18, 2024)/OUTDOOR SPORTSWIRE/ – SpotOn GPS Fence, an innovator in the pet tech industry well-known for its GPS-integrated dog collar, is pleased to announce its partnership with Purple Orange Digital Communications as its PR & Affiliate Agency of Record. Purple Orange Digital Communications will oversee Performance PR, Sponsored Content,...
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January 18, 2024
Altra’s Lone Peak 8 Returns with Increased Durability and Lightweight Responsive Feel
DENVER (January, 2024)/OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, announces the latest update to the best-selling and award-winning Lone Peak series. Now with a refined upper and customizable lacing, the Lone Peak 8 gives trail runners an improved fit and added protection from trail debris for all types of...
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January 18, 2024
Blood Origins Launches Connecting the Dots: South Texas
Collierville, TN/OUTDOOR SPORTSWIRE/ – Blood Origins, a US-based non-profit promoting global wildlife conservation and ethical hunting practices, announced the launch of their upcoming content series entitled Connecting the Dots: South Texas. An intimate look into the cultural and economic impacts of hunting in one of the sport's most storied locales - the...
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January 17, 2024
Interested In Smart Motorcycle Helmets? GoPro Snaps Up Forcite for Tech-Infused Helmets
GoPro, Inc. revealed its plans to acquire Forcite Helmet Systems, a pioneer in embedding technology into helmets. The financial terms were not disclosed. The company said it intends to boost Forcite’s vision to provide a safer, more dynamic motorcycling experience through tech-enabled motorcycle helmets with the long-term goal of tech-enabling other categories...
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January 17, 2024
NEMO’s Spring 2024 Collection Now Available
Dover, NH—January 17, 2023/OUTDOOR SPORTSWIRE/ – NEMO’s spring 2024 collection is now available through its website and participating retailers. A testament to the brand’s ongoing commitment to innovation and sustainability, the collection features an all-new line of bluesign® duffels; an expansion of the fully recyclable Endless Promise® Collection; major updates to the...
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January 17, 2024
JAM Collective’s Growth Continues with New Hires in Public Relations and Operations
San Francisco, CA – January 17, 2024 /OUTDOOR SPORTSWIRE/ – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, affiliate marketing, and strategic partnerships, is pleased to announce it has hired three new team members. As the agency enters its 24th year of business and welcomes new talent,...
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January 17, 2024
HDry Selects Backbone as PR Agency of Record
BUSTO ARSIZIO, ITALY (Jan. 17, 2024)/OUTDOOR SPORTSWIRE/ – HDry, a leading innovator in waterproof/breathable technology, has partnered with Backbone, the premier active lifestyle media agency. Backbone will serve as the official PR agency of record for HDry, supporting the brand’s growing number of partnerships with the world’s best footwear and apparel brands. “We have...