January 16, 2025

PAKA Expands Impact in Peru and Announces New Nonprofit in 2024 Impact Report

Boulder, CO (January 16, 2025) /OUTDOOR SPORTSWIRE/ — PAKA, the sustainable apparel brand best known for its performance-based alpaca fiber gear, proudly announces the release of its 2024 Impact Report. This comprehensive report details PAKA’s growing efforts to positively impact communities across its supply chain, from the Andean highlands of...

January 15, 2025

With Lift Ticket Prices Exorbitantly High, the Ski Industry Needs to Rethink Its Priorities

The ski industry’s unwillingness to address its high prices is a major issue. With lift tickets for big-name resorts in the hundreds (up to $300 on peak days), paid parking systems, resort dining options, and equipment rentals, a single weekend of skiing can quickly add up to thousands of dollars...

January 15, 2025

Momentum builds toward Switchback Spring ahead of registration opening

PORTLAND, Maine (January 15, 2025) /OUTDOOR SPORTSWIRE/ – Switchback Spring, the education and business gathering for the outdoor industry community, has received a wave of brand commitments ahead of registration opening next week. The initial agenda has also been released for the event taking place June 16-18, 2025, in Nashville,...

January 15, 2025

Former Eddie Bauer CEO Tim Bantle Joins Filson

Filson has appointed industry veteran and former Eddie Bauer CEO Tim Bantle as the brand’s president. SHOPeatSURF

January 15, 2025

The Landmark Project Partners with Darby Communications for PR Services

January 15, 2025 -- Greenville, SC /OUTDOOR SPORTSWIRE/ - Outdoor lifestyle apparel brand The Landmark Project announces its partnership with Darby Communications, a PR and digital marketing agency renowned for its expertise in the outdoor, endurance, and hunt/fish markets. Effective immediately, Darby Communications will serve as The Landmark Project’s agency of...

January 15, 2025

Jackson Hole Mountain Resort Unveils Athlete Roster, Event Changes For Return of Kings & Queens of Corbet’s

(TETON VILLAGE, WYO.) /OUTDOOR SPORTSWIRE/ - Jackson Hole Mountain Resort (JHMR) today unveiled the athlete lineup for the seventh annual Kings & Queens of Corbet’s ski and snowboard invitational, welcoming back five previous champions and a deep roster of elite athletes who will push the limits of skiing and snowboarding...

January 14, 2025

VALLON Names Verde Brand Communications as Agency of Record

AMSTERDAM, Netherlands /OUTDOOR SPORTSWIRE/ - VALLON, the independent and family-owned eyewear brand that blends timeless style with cutting-edge performance, has named Verde Brand Communications as its agency of record, effective January 2025. This partnership will help VALLON expand its brand presence in North America and further connect with the growing global...

January 14, 2025

Strike over: Park City Mountain and ski patrollers reach agreement

Utah’s Park City Mountain, owned by the Vail Corporation, has reached an agreement with the Park City Ski Patrol Union. The ski patrollers went on strike on December 27. SouthTahoeNow.com

January 14, 2025

Will Yakima’s New OverNOut Vehicle Awnings Please Stand Up?

Lake Oswego, OR (January 14, 2025) /OUTDOOR SPORTSWIRE/ – May we have your attention, please? Yakima is thrilled to stand up with the rebranding of its revamped vehicle awning line, introducing the new name OverNOut as replacement for its previous "SlimShady" and "MajorShady." titles. This change not only reflects Yakima's...

January 13, 2025

Athletic Performance Company Veo Strip Announces Tom Kelley as CEO

PORTLAND, Oregon — January 13, 2025 /OUTDOOR SPORTSWIRE/ - Veo Strip, a start-up that created an innovative product to keep sweat from affecting an athlete’s vision during physical activities, today announced Tom Kelley as the company’s first CEO to lead all facets of the company. Kelley’s business career spans more...