February 26, 2025

JAM Collective Signs Vuarnet and Red Wing Heritage

SAN FRANCISCO (Feb 26, 2025) /OUTDOOR SPORTSWIRE/ – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, is thrilled to announce its newest partnerships with Vuarnet and Red Wing Heritage. Vuarnet, the iconic French eyewear brand, is renowned for its high-performance mineral glass...

February 26, 2025

Jetty Donates $20,000 To Aid Communities Impacted By California Wildfires

Manahawkin, NJ (February 26, 2025) /ENDURANCE SPORTSWIRE/ – Jetty, the East Coast surf-inspired apparel brand with a growing presence in the outdoor and active lifestyle markets, is proud to announce its Unite + Rebuild California Wildfire Relief campaign—directed by its non-profit division, Jetty Rock Foundation—has donated $20,000 to support California...

February 26, 2025

OutsidePR Expands Client Roster with Strategic New Partnerships in the Outdoor Industry

Sausalito, Calif. (February 26, 2025) /OUTDOOR SPORTSWIRE/ - OutsidePR, the leading boutique PR agency specializing in the outdoor industry, is thrilled to kick off 2025 with the addition of several prestigious new clients to its roster. These new partnerships reflect the agency's growing influence and expertise in outdoor brand communications,...

February 25, 2025

EXEC: Salomon Sneaker Sales Exceed $1B in 2024; Winter Sports Equipment Falters

Wrapping up a strong year across its brand portfolio in 2024, Amer Sports reported that its Outdoor Performance segment delivered a great quarter led by Salomon footwear and apparel, partially offset by softer trends in Winter Sports Equipment. Salomon footwear and apparel now represent approximately two-thirds of the Outdoor Performance...

February 25, 2025

EXEC: Arc’teryx Brand Surpasses $2 Billion Mark in 2024 as Sales Grow 36 Percent

Amer Sports is reporting that its Arc’teryx technical outdoor brand achieved over $2 billion of sales in 2024, and delivered another great result in the fourth quarter of the year, again leading growth for the parent of Arc’teryx, Salomon and Wilson Sports. Company CEO James Zheng told analysts and investors...

February 25, 2025

SPIRIT OF ADVENTURE: Gregory Mountain Products and EF Pro Cycling launch partnership

(February 25) /OUTDOOR SPORTSWIRE/ - Gregory Mountain Products will be the official 2025 baggage and backpack outfitter for EF Pro Cycling, a professional cycling team founded in 2003. Gregory, manufacturer of innovative, experience-enhancing products that carry your gear for more than 50 years, will be outfitting the men’s, women’s, and...

February 25, 2025

Sun Valley Resort Achieves Certification as a Whitebark Pine Friendly Ski Area

Sun Valley, ID (February 25, 2025) /OUTDOOR SPORTDWIRES/ – Sun Valley Resort is proud to announce that it has been officially recognized as a Whitebark Pine Friendly Ski Area by the Whitebark Pine Ecosystem Foundation (WPEF). This prestigious certification highlights the resort's ongoing commitment to conservation, environmental stewardship, and public...

February 24, 2025

Climbers Secure Largest Land Acquisition in History at Red River Gorge

The Red River Gorge Climber’s Coalition (RRGCC) secured 718 acres and 14 miles of cliffline at the Red River Gorge (commonly called “The Red”). The RRGCC first began to pursue access to this additional area over 10 years ago. In 2015, the coalition, in partnership with Access Fund, submitted a proposal to allow climbing on...

February 24, 2025

EXEC: REI Co-op Raises $230 Million Through Sale-Leaseback Deals for Four DCs

REI Co-op has entered into a long-term sale-leaseback agreement with Madison Capital, a New York-based real estate investment firm, for its four, Class A distribution center properties. REI said it will continue to maintain and operate all buildings with no impact to employees. SGB

February 24, 2025

Twiceme Winter Mountain Sports Survey Reveals Athletes Want More Options for Digital Health Storage and Sharing For Emergencies

STOCKHOLM, Sweden (February 24, 2025) /OUTDOOR SPORTSWIRE/ — Twiceme Technology, a Swedish company dedicated to revolutionizing safety solutions, today revealed the findings of its 2025 Winter Mountain Sports Safety Survey. Surveying 500 U.S. winter sports athletes who spend at least five days on the mountain each season, the data revealed...