February 17, 2026

Arcade Evolves the Belt Category Yet Again With New Adventure Mag

OLYMPIC VALLEY, Calif. (February 17, 2026) /OUTDOOR SPORTSWIRE/ - Since 2010 Arcade Belts has been on a singular, focused mission: create the best belts on the market, combining innovation, comfort, and style. Now, Arcade has yet another milestone with its latest innovation, proudly introducing Adventure Mag, an all-new belt created...

February 17, 2026

Freeride Legend Brett Tippie “Settles Down” and signs with Aventon as Global Ambassador

Brea, CA (February 17, 2026) /OUTDOOR SPORTSWIRE/ – Aventon, a rapidly expanding leader in the e-mobility market, today announced a partnership that defies conventional industry wisdom. Brett Tippie, the "Director of Good Times," Mountain Bike Hall of Fame member, and pioneer of extreme freeride mountain biking, has signed on as...

February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

The newest addition to the Winter Olympic Games almost doesn’t seem real. Ski mountaineering starts with athletes running up the hill in their skis, with grippy “skins” on the bottom so they don’t slide backward. Then, they stash the skis in a backpack to hike even higher. At the top,...

February 17, 2026

Bonfire Collective Brings on Brian Holcombe as Director of Accounts & Strategy

GOLDEN, Colo. (February 17, 2026) /OUTDOOR SPORTSWIRE/ - Bonfire Collective, a marketing agency serving outdoor, active lifestyle, environmental, and purpose-driven brands, today announced the appointment of Brian Holcombe as Director of Accounts & Strategy. In this role, Holcombe will lead partner strategy and cross-disciplinary collaboration as Bonfire continues to grow...

February 16, 2026

New Everest Regulations: You Must Climb a 7,000m Peak in Nepal First

A new Tourism Bill passed Nepal’s National Assembly last week. It will require climbers to have previously climbed a 7,000’er in Nepal before tackling Everest. In part, the move will prevent inexperienced or unfit climbers on the mountain, but it also boosts the country’s thriving expedition business. Every year, new regulations are...

February 13, 2026

Skida Celebrates 18th Birthday with “Lucky February” Scratch-Off Campaign Where Everyone Wins

Burlington, VT (February 13, 2026) /OUTDOOR SPORTSWIRE/ - Skida, the Vermont-based headwear and accessories brand dedicated to athletic performance and playful self expression, is officially entering adulthood. To celebrate its 18th anniversary, the brand is launching “Lucky February” by inviting customers to participate in a nostalgic rite of passage: a...

February 12, 2026

Drones and AI Could Transform Search and Rescue. One Hiccup Is Holding Them Back.

The Weber County, Utah, search and rescue (SAR) team has a new drone that’s the size of a chunky black lab, but with a ten-foot wingspan sporting 16 scything blades. The man piloting the DJI Flycart 30, commercial airline pilot Kyle Nordfors, is one of the nation’s foremost SAR drone pilots. Still, most...

February 12, 2026

Wiley X Appoints Johnathan as Vice President of Sales

Frisco, Texas (February 12, 2026) /OUTDOOR SPORTSWIRE/  — Wiley X, a global leader in premium protective eyewear, today announced the appointment of Johnathan Weikum as Vice President of Sales. In his new role, Weikum will lead Wiley X’s sales organization across all channels, overseeing strategic growth initiatives, channel development, and...

February 12, 2026

Fleet Feet Appoints Olympian Jenny Simpson as Inaugural Chief Running Officer

CARRBORO, N.C. (February 12, 2026) /OUTDOOR SPORTSWIRE/ – Fleet Feet, the nation’s largest franchisor of locally owned and operated running specialty stores, today announced Jenny Simpson as its first chief running officer. The new leadership role is designed to deepen Fleet Feet’s connection to local running communities, shape training programs,...

February 11, 2026

Grundéns Appoints Andrew Gritzbaugh as Chief Executive Officer

Poulsbo, WA. (February 11, 2026)/ OUTDOOR SPORTSWIRE/ - Grundéns, a global leader in fishing apparel and footwear, today announced the appointment of Andrew Gritzbaugh as Chief Executive Officer, effective immediately. His appointment marks an important milestone as the company celebrates its 100-year anniversary. “We are pleased to welcome Andrew as...