December 17, 2025

Resale retail Q&A: During holiday season of retail unpredictability, Geartrade president shares insights into resale’s ‘invisible economy’

SALT LAKE CITY, UTAH /OUTDOOR SPORTSWIRE/ - While 2026 retail headlines have been dominated by unpredictability and uncertainty, the outdoor industry’s resale economy has continued to grow quietly, rapidly and almost invisibly. Outdoor resale’s widespread growth includes independent brick-and-mortar retailers adding consignment elements to their stores; brands adding resale components...

December 16, 2025

Mammut and Jackson Hole Mountain Resort Celebrate 60 Years of Alpine Excellence with Renewed Uniform Partnership

WILLISTON, Vermont (December 16, 2025) /OUTDOOR SPORTSWIRE/ — Mammut, a global leader in mountain safety and outdoor gear, announces the expansion of its long-standing partnership with Jackson Hole Mountain Resort (JHMR). As JHMR celebrates its 60th anniversary as one of North America’s most iconic mountain destinations, the strengthened partnership underscores Mammut’s...

December 16, 2025

LifeLabs, a Material Sciences Pioneer, Names Sportswear Veteran, Jordi Beneyto-Ferre, Director of Textile Innovation and Sustainability

Former Adidas, Puma, VF Corporation Textiles Leader to Drive LifeLabs Sustainable High-Performance Fabric Development SAN FRANCISCO and TAIPEI (December 16, 2025) /ENDURANCE SPORTSWIRE/ – LifeLabs®, a materials science company pioneering temperature-regulating textiles for a more sustainable future, today named sportswear industry veteran, Jordi Beneyto-Ferre, as its new director of textile...

December 16, 2025

SCARPA promotes leaders within North American marketing team

BOULDER, Colo. (December 16, 2025) /OUTDOOR SPORTSWIRE/ — SCARPA North America this month announced several promotions within its marketing department, reflecting SCARPA’s ongoing commitment to elevating leaders within its organization along with strengthening brand storytelling, athlete support and community engagement. Leading the SCARPA North America marketing team, Kayla Hicks was...

December 16, 2025

Turtle Fur Expands National Sales Representation with Four New Agencies

Morrisville, Vt. (December 16, 2026) /OUTDOOR SPORTSWIRE/ — Turtle Fur, a certified B Corp specializing in hats and accessories for all seasons, announced four new sales agency partnerships across key U.S. territories. The expanded representation is a strategic step in growing the brand’s reach beyond its long-established ski channels and...

December 15, 2025

SALTT Welcomes Pro Snowboarder Madison Blackley and Pro Skateboarder Tyson Bowerbank to the SALTT Athlete Team

Draper, UT (December 15, 2025) /OUTDOOR SPORTSWIRE/ – SALTT is excited to announce the addition of two standout athletes to the SALTT Athlete Team: professional snowboarder Madison Blackley and professional skateboarder Tyson Bowerbank. Both athletes bring deep roots in their respective communities, a commitment to progression, and a shared belief...

December 15, 2025

Seirus Line of NFL Products Now Available

Your favorite Team + Your Favorite Extreme Weather Gear = More Fun All Season Long Team-specific gear is here just in time for colder weather SAN DIEGO, CA (December 15, 2025) /OUTDOOR SPORTSWIRE/ – Today, Seirus is excited to announce the immediate availability of its new line of officially licensed...

December 15, 2025

BRANWYN Named in Athletech News’ Startups To Watch 2025–26

Bend, OR (December 15, 2025) /OUTDOOR SPORTSWIRE/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, is thrilled to announce that it has been named to Athletech News’ Startups To Watch 2025–26, a list recognizing the most promising emerging brands in fitness, health, and wellness. Curated by the...

December 15, 2025

SEABA Introduces Industry Access Program for Outdoor Professionals

HAINES, Alaska (December 15, 2025) /OUTDOOR SPORTSWIRE/ — SEABA (https://seaba-heli.com), a heli-ski operator with 23 years of providing personalized, small-group experiences in Haines, Alaska, today introduces “Industry Access,” an exclusive program offering preferred pricing on all-inclusive, 7-day heli-ski experiences for outdoor and snow industry professionals. SEABA Industry Access is designed...

December 15, 2025

Norda Secures Second Investment from the Ermenegildo Zegna Group

The Ermenegildo Zegna Group has made a second round of investment in the Canadian footwear brand Norda. Terms of the deal were not disclosed. Zegna Group, which has its own fashion brand and owns the Thom Browne fashion brand, initially approached Norda in 2021 after the brand launched its debut...