October 1, 2025

LEKI USA Announces New Sales Representation in New England and Southeast Territories

BUFFALO, NY (October 1, 2025) /OUTDOOR SPORTSWIRE/ - LEKI, a leader in innovative skiing, trekking, and trail running poles, announces the appointment of two new sales representatives to cover the Alpine line: CK Sales in New England and Adventure Marketing Group (AMG) in the Southeast, effective immediately. Reporting to LEKI...

October 1, 2025

Obermeyer Strengthens Executive Bench with Key Hires and Promotions

ASPEN, CO (October 1, 2025) /OUTDOOR SPORTSWIRE/ – Sport Obermeyer, the iconic Aspen-based ski and outerwear brand rooted in performance and premium design since 1947, today announced several strategic hires and promotions across its leadership and product teams. These appointments mark an important step in ushering the brand into its...

October 1, 2025

Swedish Mountain brand Peak Performance goes big in the U.S with REI launch

Åre, Sweden (October 1, 2025) /OUTDOOR SPORTSWIRE/ - Beginning today, REI will be the exclusive U.S. retail partner for Peak Performance, offering a curated assortment of its most iconic pieces both online and in 30 select stores across the country. “Having REI as a partner helps us reach more mountain...

October 1, 2025

Oberalp Group Adds New Sales Rep For Wild Country, Evolv

Boulder, CO (October 1, 2025) /OUTDOOR SPORTSWIRE/ - The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolv, announced today that it has added the Reach Sales Group to represent Wild Country and Evolv in the Southwest United States, placing a veteran sales expert in charge of the...

September 30, 2025

Black Diamond Launches Experiential “Designed for the Deep” Event Series in Partnership with AIARE and Leading Backcountry Retailers

Salt Lake City, UT (September 30, 2025) /OUTDOOR SPORTSWIRE/ — Black Diamond Equipment is proud to announce the launch of its Designed for the Deep pre-season ski events this fall and winter, in collaboration with the American Institute for Avalanche Research and Education (AIARE), top independent backcountry ski retailers, regional...

September 30, 2025

OrthoLite® Partners with Bureau Veritas to Elevate Quality, Compliance, and Sustainability Standards in Footwear Manufacturing

AMHERST, Mass. (September 30, 2025) /OUTDOOR SPORTSWIRE/ — OrthoLite®, a global leader in innovative footwear comfort solutions, announces a new strategic partnership with Bureau Veritas Hong Kong Limited (“Bureau Veritas”), a world-renowned leader in testing, inspection, certification, and auditing services. This collaboration highlights OrthoLite’s commitment to establishing standardized testing practices...

September 30, 2025

Nomadix Announces Partnership with 5 Gyres

San Clemente, Calif. (September 30, 2025) /OUTDOOR SPORTSWIRE/ - Today, Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled plastics, announced its partnering with 5 Gyres Institute, a leader in the global movement against plastic pollution on a shared mission to reduce...

September 30, 2025

5 Mila Marche Brings Top Gran Fondo World Tour ® Experience to the Heart of Regione Marche

September 30, 2025 /OUTDOOR SPORTSWIRE/ - Last weekend, the scenic coastline and rolling landscapes of Regione Marche became a hub for international cycling as Porto Recanati hosted the acclaimed 5 Mila Marche Gran Fondo one of Italy’s premier gran fondo events. This three-day festival united cycling enthusiasts, families, and competitive...

September 30, 2025

WX Saber Advanced Now Meets MIL-PRF 32432A Testing Standards

Frisco, TX. (September 30, 2025) /OUTDOOR SPORTSWIRE/ - Wiley X, a global leader in protective eyewear, announced that the WX Saber Advanced, one of their best-selling styles, is now tested to meet the MIL-PRF-32432A safety standard - the highest U.S. military qualification for combat eye protection. This rigorous standard exceeds...

September 29, 2025

Altra Steps Into a New Era with Renewed Focus on Foot Health

DENVER (September 29, 2025) /OUTDOOR SPORTSWIRE/ - Altra has always been a challenger in the running shoe industry and, today, with the launch of Altra Fit, the brand continues to disrupt industry status quo. Altra Fit is the company’s first global brand platform and the start of a multi-year investment...