September 23, 2025

Zero Motorcycles Powers Up with Backbone as its PR Agency of Record

Santa Cruz, Calif. (September 23, 2025) /OUTDOOR SPORTSWIRE/ - Zero Motorcycles, the global leader in electric two-wheel transportation and powertrains, has appointed Backbone as its public relations agency of record. The partnership will support Zero’s continued mission to redefine the powersports industry through innovation, electrification, and a bold approach to...

September 23, 2025

Wiley X Joins Boot Campaign’s YOU MATTER Initiative to Support Suicide Prevention

Frisco, TX – [September 23, 2025] /OUTDOOR SPORTSWIRE/ - Wiley X, a global leader in protective eyewear, is proud to partner with Boot Campaign’s nationwide YOU MATTER initiative this September to raise awareness for suicide prevention and remind veterans, active-duty service members, and first responders that their lives matter. As...

September 22, 2025

RECCO expands global search-and-rescue network with first SAR Helicopter Detectors in New Zealand

STOCKHOLM, Sweden /OUTDOOR SPORTSWIRE/ - RECCO, an international leader in advanced search-and-rescue technology, this month announced continued expansion of its global RECCO SAR Helicopter Detector network with the first placements in New Zealand. The RECCO SAR Helicopter Detector is a system that can help search-and-rescue teams find RECCO-equipped hikers and...

September 22, 2025

Outerwear brand Arc’teryx apologizes over fireworks stunt in Tibet

Officials in Tibet are investigating after Canadian outdoor apparel brand Arc’teryx set off fireworks in the Himalayas in a publicity stunt that was widely criticized over its potential impact on the environment. NBC NEWS

September 22, 2025

Eastern Mountain Sports Completes Brand Re-Launch with Re-Imagined Line of Winter Outdoor and Ski Apparel

MERIDEN, CT (September 22, 2025) /OUTDOOR SPORTSWIRE/ — Eastern Mountain Sports (EMS), a business unit of UK outdoor company, Mountain Warehouse, and a trusted source for outdoor adventurers of all abilities, is thrilled to announce the launch of its Fall/Winter 2025 collection, a culmination of the brand’s rebirth after being acquired...

September 19, 2025

Reju Debuts AR Experience at Climate Week NYC, Showing the Problem of the Global Textile Waste on Iconic Landmarks

PARIS, France (September 19, 2025) /OUTDOOR SPORTSWIRE/ – Reju™, the purpose-driven, leading textile-to-textile regeneration company, is using augmented reality (AR) to give Climate Week NYC 2025 attendees and the city itself a dramatic look at the textile industry’s global waste problem. Launching on 22nd September, Reju’s AR experience overlays mountains...

September 19, 2025

Noovo Debuts Its First All-Wheel Drive Luxury Campervan: Noovo Next

LAS VEGAS (September 19, 2025) /OUTDOOR SPORTSWIRE/ – Noovo®, the premium campervan builder redefining the Class B RV space, debuts the Noovo Next – its first-ever all-wheel drive model, built on the powerful Mercedes Sprinter 170 chassis. The Next combines sleek interior styling and cutting-edge systems with the rugged versatility...

September 18, 2025

Strava Announces Integration with Oakley Meta Vanguard Performance AI glasses

San Francisco, CA /OUTDOOR SPORTSWIRE/ - Strava, the app for active people with more than 150 million athletes, today announced an integration with the new Oakley Meta Vanguard Performance AI glasses. This integration helps athletes bring each activity to life with rich overlays that turn captured footage into dynamic stories...

September 18, 2025

‘People Want to Go to the Gym’: Why Fitness M&A Is Surging in 2025

Gen Z doesn’t want a cocktail, they want a kettlebell—and that cultural shift has led to health and fitness M&A activity as dealmakers seek to cash in on the trend. FRONT OFFICE SPORTS

September 18, 2025

Why Amer Sports Just Raised Its Third-Quarter Outlook

Amer Sports Inc. has outlined a long-term financial algorithm that uses its previously issued guidance for the year ending December 31, 2025, as the base year, with a planning horizon extending beyond five years. yahoo! finance