February 17, 2026

Bonfire Collective Brings on Brian Holcombe as Director of Accounts & Strategy

GOLDEN, Colo. (February 17, 2026) /OUTDOOR SPORTSWIRE/ - Bonfire Collective, a marketing agency serving outdoor, active lifestyle, environmental, and purpose-driven brands, today announced the appointment of Brian Holcombe as Director of Accounts & Strategy. In this role, Holcombe will lead partner strategy and cross-disciplinary collaboration as Bonfire continues to grow...

February 16, 2026

New Everest Regulations: You Must Climb a 7,000m Peak in Nepal First

A new Tourism Bill passed Nepal’s National Assembly last week. It will require climbers to have previously climbed a 7,000’er in Nepal before tackling Everest. In part, the move will prevent inexperienced or unfit climbers on the mountain, but it also boosts the country’s thriving expedition business. Every year, new regulations are...

February 13, 2026

Skida Celebrates 18th Birthday with “Lucky February” Scratch-Off Campaign Where Everyone Wins

Burlington, VT (February 13, 2026) /OUTDOOR SPORTSWIRE/ - Skida, the Vermont-based headwear and accessories brand dedicated to athletic performance and playful self expression, is officially entering adulthood. To celebrate its 18th anniversary, the brand is launching “Lucky February” by inviting customers to participate in a nostalgic rite of passage: a...

February 12, 2026

Drones and AI Could Transform Search and Rescue. One Hiccup Is Holding Them Back.

The Weber County, Utah, search and rescue (SAR) team has a new drone that’s the size of a chunky black lab, but with a ten-foot wingspan sporting 16 scything blades. The man piloting the DJI Flycart 30, commercial airline pilot Kyle Nordfors, is one of the nation’s foremost SAR drone pilots. Still, most...

February 12, 2026

Wiley X Appoints Johnathan as Vice President of Sales

Frisco, Texas (February 12, 2026) /OUTDOOR SPORTSWIRE/  — Wiley X, a global leader in premium protective eyewear, today announced the appointment of Johnathan Weikum as Vice President of Sales. In his new role, Weikum will lead Wiley X’s sales organization across all channels, overseeing strategic growth initiatives, channel development, and...

February 12, 2026

Fleet Feet Appoints Olympian Jenny Simpson as Inaugural Chief Running Officer

CARRBORO, N.C. (February 12, 2026) /OUTDOOR SPORTSWIRE/ – Fleet Feet, the nation’s largest franchisor of locally owned and operated running specialty stores, today announced Jenny Simpson as its first chief running officer. The new leadership role is designed to deepen Fleet Feet’s connection to local running communities, shape training programs,...

February 11, 2026

Grundéns Appoints Andrew Gritzbaugh as Chief Executive Officer

Poulsbo, WA. (February 11, 2026)/ OUTDOOR SPORTSWIRE/ - Grundéns, a global leader in fishing apparel and footwear, today announced the appointment of Andrew Gritzbaugh as Chief Executive Officer, effective immediately. His appointment marks an important milestone as the company celebrates its 100-year anniversary. “We are pleased to welcome Andrew as...

February 10, 2026

EXEC: Thule Reports Flat Organic Sales in Q4; North America Shows Recovery

Thule Group reported that operating earnings on an adjusted basis grew 27.7 percent in the fourth quarter due in part to benefits from the Quad Lock acquisition, price increases and cost efficiencies. Sales were flat on an organic basis, improving from a 4 percent decline in the third quarter, with...

February 10, 2026

Access Fund celebrates big wins for climbing access and conservation in 2025, building toward 35th anniversary in 2026

Boulder, Colo. (February 10, 2026) /OUTDOOR SPORTSWIRE/ - Access Fund, the national advocacy organization for sustainable access and conservation of climbing landscapes, made significant strides in 2025 furthering its mission to protect climbing for future generations. With the support of its members, donors and local partners, Access Fund achieved numerous...

February 10, 2026

Wiley X Appoints Cory Uehlein as Vice President of Marketing & Digital

Frisco, Texas (Feb 10, 2026) /OUTDOOR SPORTSWIRE/ - Wiley X, a global leader in premium protective eyewear, today announced the appointment of Cory Uehlein as Vice President of Marketing & Digital. In this role, Uehlein will lead Wiley X’s comprehensive marketing and digital strategy, driving brand growth, digital engagement, and...