June 29, 2023

Meindl USA Steps Forward with Backbone as PR Agency of Record

SIDNEY, Neb. /OUTDOOR SPORTSWIRE/ - Meindl USA, the exclusive provider of Meindl’s premium handcrafted footwear in North America, has selected Backbone as its public relations agency of record. Founded in 2019 by experienced professionals in the footwear and outdoor industry, Meindl USA was born from a passion to make Meindl’s...

June 28, 2023

Koroyd Announces Substantial Growth Across New Headquarters and Hires, Innovation Investment, And Brand Relaunch

MONTE CARLO, MONACO (June 28, 2023) /OUTDOOR SPORTSWIRE/ - KOROYD® - a global leader in advanced impact protection technology - is excited to announce substantial strategic growth developments across the company, including relocation to an expanded headquarters, new hires across all business sectors, complete relaunch of brand identity and messaging,...

June 28, 2023

SMITH Announces New Ultrarunning Team & The Launch of The Vert Pivlock Performance Sunglass

PORTLAND, Oregon /OUTDOOR SPORTSWIRE/ - SMITH is excited to announce the growth of its performance running category with new innovative eyewear, the Vert PivLock™ sunglass, along with the addition of several industry-leading professional ultrarunners expanding the incredible team of athletes and ambassadors for the iconic active sports brand. Following the...

June 28, 2023

686 Finds Perfect Fit with Backbone as Agency of Record

LOS ANGELES (June 28, 2023) /OUTDOOR SPORTSWIRE/ - 686, the veteran snowboard, ski and technical apparel brand, has signed with Backbone for public relations, affiliate and influencer management services. “We love that 686 is one of the pioneering snow brands from the early 90’s and the only one that is...

June 27, 2023

OrthoLite Taps Vikash Bajargyan as General Manager of OrthoLite India

AMHERST, Mass. (June 27, 2023)/OUTDOOR SPORTSWIRE/ – OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, announces Vikash Bajargyan as the new General Manager of Ortholite India (OIN). In his new position, Bajargyan will manage overall operations at OIN, which will include leading manufacturing and business development, as well as establishing...

June 27, 2023

Superfeet Introduces New Product Names and Packaging

FERNDALE, Wash. (June 27, 2023)/OUTDOOR SPORTSWIRE/ – Global insole industry leader Superfeet is commemorating the 40th anniversary of fan-favorite insole, Superfeet GREEN, with a full revamp of product names and packaging to improve the insole discovery experience. The name changes and packaging updates align with the modern shopping journey, simplifying the Superfeet...

June 27, 2023

Columbia Sportswear Sues Softstar Shoes Over Use Of Omniflex Name

Columbia Sportswear filed a federal lawsuit alleging trademark infringement against Softstar Shoes, the minimalist footwear brand based in Philomath, OR, over its use of the Omniflex name. The Omniflex sole, introduced in 2020, is used in the RunAmoc line, Softstar’s primary revenue driver. SGB Media

June 27, 2023

Kapsul Tech Teams Up with Backbone for Public Relations

WATERLOO, ON (June 27, 2023)/OUTDOOR SPORTSWIRE/ – Kapsul Tech, an innovator of Dynamic Neck Stabilization Technology that provides athletes with neck support without compromising performance, has teamed up with Backbone as its public relations agency of record. The leading active lifestyle agency will drive increased brand awareness and help position Kapsul...

June 27, 2023

Skratch Labs Introduces Crispy Rice Cake Variety Pack Featuring Tasty New Flavor: Salted Maple + Mallow

6/27/2023 | Boulder, CO /OUTDOOR SPORTSWIRE/ - Skratch Labs, a leading provider of innovative sports nutrition products, is thrilled to announce the release of the Crispy Rice Cake Sport Fuel Variety Packs, now complete with a recently released flavor: Salted Maple + Mallow. Designed with the athlete in mind, this...

June 26, 2023

Peak Ski Company Promotes Darrin Haugen to Senior Executive Leadership Position, Chief Product Officer

BOZEMAN, Montana, June 26, 2023/OUTDOOR SPORTSWIRE/ – Peak Ski Company announced today that Darrin Haugen has been promoted to the position of chief product officer. In April of 2022, Andy Wirth and Bode Miller, the company’s cofounders launched the Peak Ski Company. After a remarkably successful first year in operation, the Company...