September 17, 2025

Altra Partners with Running Industry Diversity Coalition to Publish Trail Running Toolkit for BIPOC Runners

DENVER (September 17, 2025) /OUTDOOR SPORTSWIRE/ -  Altra, an innovative leader in performance running footwear, has partnered with the Running Industry Diversity Coalition (RIDC) to publish Opening the Path to Trail Running: A Toolkit for Runners, Retailers, and Communities. This resource was developed with the goal of addressing systemic barriers...

September 17, 2025

Bootcap® Retains Denny, ink. to Lead Public Relations and Communications Strategy

Salt Lake City, UT (September 17, 2025) /OUTDOOR SPORTSWIRE/ -  Bootcap®, the intelligently designed ski boot insulation accessory that keeps skiers’ feet up to 20° warmer, without batteries or electronics, has officially appointed Denny, ink. to lead its communications, media relations, and brand storytelling as it accelerates into the 2025/26 winter...

September 17, 2025

Backcountry, the Premier Destination for Outdoor Adventurers, Proudly Rolls out the all-new Summit Club+ Loyalty Program

Salt Lake City, Utah (September 17, 2025) /OUTDOOR SPORTSWIRE/ – Backcountry, the leading premium destination for outdoor gear and apparel, announced today the launch of its all-new Summit Club+ loyalty program. Great adventures start with the right gear, and Summit Club+ members get more than just gear—they get perks. Membership...

September 17, 2025

Ski California Resorts Invest Heavily in the Guest Experience

From new lodges and expanded snowmaking to new lesson programs, deals and the return of signature and annual events, resorts in California and Nevada are ready to welcome back winter. SHOPeatSURF

September 16, 2025

Campers Inn to Acquire Lazydays’ Assets

Lazydays Holdings, Inc. and Campers Inn Holding Corp., a family-operated RV dealership group, announced Sept. 16 in a letter of intent (LOI) for the acquisition by Campers Inn RV of the assets of Lazydays and its subsidiaries. Campers Inn RV is assessing whether to continue to operate Lazydays’ other dealerships...

September 16, 2025

Patagonia Slams White House Move to Axe ‘Roadless Rule’, Urges Public to Weigh In

Patagonia publicly called out the Trump administration in an open letter published in a Time magazine column this month. The company’s CEO, Ryan Gellert, voiced the company’s opposition to a White House proposal to overturn the “Roadless Rule.” The column urged the public to weigh in against rescinding the rule during the comment...

September 16, 2025

Wiley X Secures Exclusive Global License Agreement with Buzzworks for Revolutionary Wraith® Facial Protection System

FRISCO, Texas (September 16, 2025) /OUTDOOR SPORTSWIRE/ - Wiley X, a leading provider of premium protective eyewear and gear, is proud to announce it has signed a multi-year exclusive global patent and trademark license agreement with Australian-based Buzzworks to bring the revolutionary Wraith® design to market. Buzzworks, based in Australia,...

September 16, 2025

“JUST CAUGHT™: How to Catch” New Content Available on MyOutdoorTV

DENVER (September 16, 2025) /OUTDOOR SPORTSWIRE/ – Learn the secrets from world-renowned angler and passionate outdoorsman Mark Davis in his ongoing series JUST CAUGHT™: How to Catch, available to stream now on MyOutdoorTV.com. This series dives deep into the art and science of fishing, offering viewers the tools, techniques, and tactics...

September 16, 2025

Obviouslee Joins Forces with Meteorite PR to Elevate Outdoor Industry Marketing Leadership

CHARLESTON, S.C. (September 16, 2025) /OUTDOOR SPORTSWIRE/ - Obviouslee, a Certified B Corporation and strategic marketing agency, today announced its merger with Meteorite PR, a Boulder, Colo.-based firm specializing in outdoor industry public relations. The move strengthens Obviouslee’s market position, broadens its national reach, and reinforces its commitment to helping...

September 16, 2025

Northwoods Collective Enhances Strategic Capabilities with Addition of RJ Hosking, Introducing Expanded Service Offerings in Product Strategy and Executive Solutions

California/Ohio (September 16, 2025) /OUTDOOR SPORTSWIRE/ - Northwoods Collective, a full-service consulting, marketing, and creative agency, is pleased to announce the appointment of RJ Hosking as a key partner at Northwoods Collective evolving business. With over two decades of experience in product innovation, two-sided marketplace growth, executive management, and brand...