December 12, 2022

Fenix Outdoor To Divest Primus Brand

Fenix ​​Outdoor AB agreed to divest Primus AB and its subsidiary, Primus Eesti Ou, to Silva Sweden AB, at closing in Spring 2023. Until then, Primus, the manufacturer of camp stoves and lanterns, will be migrated from Fenix ​​Outdoors’ IT environment. SGB

December 12, 2022

Sun Valley Resort Announces Improvements on Bald Mountain For Enhanced Guest Experience

Sun Valley, ID. (Dec 12, 2022) /OUTDOOR SPORTSWIRE/ - Sun Valley Resort, North America's first destination ski resort, established in 1936, is embarking on a multi-year improvement plan focused on an enhanced guest experience. The proposed projects in the first phase will benefit the recreational experience on Bald Mountain by...

December 12, 2022

Outside Interactive, Inc. Partners with Dew Tour to Stream Winter and Summer Events

Boulder, Colorado (December 12, 2022) /OUTDOOR SPORTSWIRE/ – Outside Interactive, Inc., the world's leading creator of active lifestyle content, services, events, and experiences, today announced it has partnered with the Dew Tour to air the legendary competition’s snow and skateboard events in 2023-2024. This news follows Outside’s recent launch of an extensive...

December 9, 2022

Johnson Outdoors Sees 18 Percent Revenue Growth In Fourth Quarter

Johnson Outdoors, Inc.’s sales jumped 18 percent in the fiscal fourth quarter ended September 30 and profitability improved as supply availability in its core Fishing segment started to improve. Sales in the Watercraft Recreation and Camping segment were down while the Diving segment saw mid-single-digit gains. Fiscal 2022 sales fell...

December 9, 2022

Original Founder CB Vaughan Jr. is joining the Vertical Brands Team

Eatontown, NJ/OUTDOOR SPORTSWIRE/ – Charles Bird “CB” Vaughan Jr. was foremost known for his incredible abilities on skis. Skiing was a sport CB valued and enjoyed and in 1965, he sped down the mountain in Portillo, Chile at 106.89 mph, breaking the world record for the fastest human on skis. CB’s remarkable...

December 8, 2022

Former Hydro Flask CEO to Lead Puffin Drinkwear

Puffin Drinkwear, makers of personality-infused apparel for your drink to wear, announced that Scott Allan is being brought on as interim CEO starting immediately. Allan led Hydro Flask initially as President & CEO and following its acquisition by Helen of Troy, as SVP & Global GM. SES

December 8, 2022

Stio Announces First California Mountain Studio® Location in South Lake Tahoe

JACKSON, Wyo. (December 8, 2022)/OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is excited to open its first California storefront with the announcement of the brand’s newest Mountain Studio® location in South Lake Tahoe. The retail space will be Stio’s second store opening in 2023, and ninth...

December 7, 2022

Anta Exploring Amer Sports IPO

Anta Sports Products, Ltd., the Chinese sports equipment corporation headquartered in Jinjiang, is reportedly holding preliminary talks with investment banks for an IPO of Amer Sports that could raise about U.S.$1 billion or more, according to Bloomberg. Amer Sports, headquartered in Finland, is the parent of Salomon, Arc’teryx, Peak Performance, Atomic, Suunto,...

December 6, 2022

Lightspeed Appoints Global SaaS Marketing Veteran as Chief Marketing Officer

MONTREAL, Dec. 6, 2022 - Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD), the one-stop commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, today announced that the Company has appointed Kady Srinivasan, former Klaviyo and Dropbox executive, as its Chief Marketing Officer, reporting to JP Chauvet, CEO of Lightspeed. "We're thrilled to...

December 6, 2022

Massachusetts creates Office of Outdoor Recreation

Massachusetts became the 18th state to establish an Office of Outdoor Recreation – drawing praise from Outdoor Recreation Roundtable (ORR) and bolstering the ability of the nation’s $862 billion outdoor recreation economy to grow even more. Boating Industry