October 20, 2021

Orange Mud release next version of Transition Wrap

/OUTDOOR SPORTSWIRE/ - Orange Mud, following up on their wildly successful award-winning Transition Wrap, is excited to introduce their latest version, The Transition Wrap Extreme. “We try not to rest on our laurels” said Josh Sprague, CEO of Orange Mud. “How can we make it better? So adding a TPU...

October 19, 2021

VF Corporation to impose Covid vaccine mandate

Colorado-based VF Corporation announced in an internal email yesterday that, beginning January 1 of next year, the company will require all office-based U.S. employees to be vaccinated against Covid-19. Affected employees who do not secure an approved exemption by January 31 will be terminated without severance, according to a company...

October 19, 2021

Montane Launches New Branding, Sales and Marketing Initiatives in the United States

Boulder, CO (October 19, 2021) /OUTDOOR SPORTSWIRE/ - Constantly driving the trend in lightweight and breathable clothing and equipment designed for mountain adventure, British outdoor clothing brand Montane eagerly announces its latest brand initiative as the company today names two North American organizations to manage its new business programs in...

October 19, 2021

Lawson Glidden appointed president of Minus33

ASHLAND, NH /OUTDOOR SPORTSWIRE/ - Carrying on a family textile business that spans five generations, Lawson Glidden has been appointed president of Minus33 and the L.W. Packard company. Formerly Lead Sock Designer at Minus33, Glidden helped orchestrate the company’s return to domestic manufacturing in 2018, heading up Minus33’s US-made sock...

October 19, 2021

$11M Invested in Camping App The Dyrt to Nearly Double Team Size

PORTLAND, Ore., Oct. 19, 2021 - The Dyrt, the No. 1 camping app with the most active camping community in the world, recently closed an over-subscribed Series B round of funding led by Realization Capital Partners. The investment, combined with strong revenue from The Dyrt PRO, has the company adding 30...

October 19, 2021

Arc’teryx Continues Bay Area Retail Expansion

NORTH VANCOUVER, British Columbia, Oct. 19, 2021 /OUTDOOR SPORTSWIRE/ - Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is opening a new store this week in the open-air shopping destination, The Village at Corte Madera. The location overlooks the Corte Madera Marsh State Park with...

October 19, 2021

Teva and Cotopaxi Collaborate on Consciously Designed Cold-Weather-Ready Duo

(GOLETA, Calif.) October 19, 2021 /OUTDOOR SPORTSWIRE/ - Teva®, a division of Deckers Brands (NYSE: DECK), is pleased to announce its latest adventure-ready capsule collection in collaboration with fellow sustainably minded outdoor brand, Cotopaxi. The Teva x Cotopaxi collection preps explorers for any cold-weather adventure with consciously designed brand favorites...

October 15, 2021

Diamondback’s Eat My Dust Gravel Scholarship Returns for its Second Year

KENT, Wash., (October, 15, 2021) /OUTDOOR SPORTSWIRE/ - Diamondback, a leader in the gravel cycling space, and professional triathlete and gravel racer Rach McBride have teamed up for the second annual Gravel Scholarship. This year with a new name, the Eat My Dust Gravel Scholarship, which will aim to encourage more...

October 13, 2021

These outdoor brands are turning customer stories into marketing gold

Story-based marketing is hot right now. Three new campaigns from The North Face, Houdini, and Kari Traa show how outdoor companies are leaning into the trend. Outside Business Journal

October 13, 2021

GoPro Appoints Shaz Kahng to Board of Directors

Kahng brings a wealth of executive experience to GoPro's board – her career highlights include holding several leadership roles at Nike, including Global General Manager of Nike Cycling and President/CEO at Lucy Activewear. PR Newswire