May 17, 2021

Airstream Adventures Northwest Partners with National Forest Foundation

Seattle, WA. (May 17,2021) - Airstream Adventures Northwest  (AANW), the nation’s largest exclusive Airstream dealer group, today announces their partnership with the National Forest Foundation (NFF), the congressionally-chartered nonprofit arm working to improve the health of the National Forest System. Through this partnership, AANW will sponsor the planting of 120,001...

May 17, 2021

Outdoorsy taps Backcountry as Official Gear and Adventurer Guide

AUSTIN, TEXAS (May 17, 2021)  — Outdoorsy, the most-trusted online RV rental and outdoor travel marketplace, and Backcountry, the premier online specialty retailer of outdoor gear and clothing, have teamed up to offer customers recommendations to create their own memorable outdoor travel experiences — from the merchandise needed to thrive...

May 17, 2021

Roam from Home Season 2 Provides Resources to Empower Activism

May  17, 2021-- ROAM Media, a producer of mini-documentaries, educational videos, and original series has partnered with the Adventure Activist to launch an action-oriented second season of the popular Roam from Home podcast. The company’s founders - the world’s leading adventure athletes, photographers, and filmmakers - launched the podcast in...

May 17, 2021

Nikwax Expands North American Team

{May 17, 2021, Seattle, WA}—Nikwax, the international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has announced new hires accompanying its recent North American headquarters move. The new marketing staff will support current and future growth of the company in the outdoor industry and beyond. Selina...

May 16, 2021

Leigh Perkins, Who Built Orvis Into a Lifestyle Brand, Dies at 93

In 28 years at the company’s helm, he turned a small mail-order fishing tackle shop into a sporting brand with stores all over the country. New York Times

May 14, 2021

Authentic Brands Group Reportedly Offers $1B For Reebok. Adidas has been trying to offload Reebok since December

And now, Authentic Brands Group, owner of Sports Illustrated and athletic apparel and equipment brands like Airwalk, Prince Sports, Tapout, and Volcom, reportedly made an offer to buy Reebok for $1 billion. Front Office Sports

May 14, 2021

Inside The Call: Canada Goose Online Growth Accelerates

Canada Goose Inc.’s revenues rose 33.7% in the fourth quarter ended on March 28. In the quarter, sales reached $208.8 million compared to Wall Street’s consensus estimate of $159 million Canadian dollars. Earnings came in at $2.9 million, or 3 cents a share, up from $2.5 million, or 2 cents,...

May 14, 2021

Introducing the Maison Kitsuné x Helinox Collab

PARIS, France - May 14, 2021 - Maison Kitsuné, the Paris-meets-Tokyo fashion brand, and Helinox, the leader in packable, lightweight furniture and accessories, today announced a new collaboration that celebrates the outdoors as the natural summer playground. The collaboration, part of Maison Kitsuné’s Chillax Fox Heart of Summer wardrobe, includes...

May 13, 2021

CAKE Charts Path to Zero Emission Lifestyle with Backbone Media

Stockholm, Sweden – CAKE, the world’s leading manufacturer of premium, lightweight, electric motorcycles, has partnered with Backbone Media as its official public relations agency of record. With a proven track record of success, CAKE founder – and brainchild of POC – Stefan Ytterborn and the team at Backbone Media will...

May 13, 2021

YETI Sales Explode With 42% Growth And 260% Increase In Net Profits

YETI reported a net sales increase of 42% for the first-quarter (Q1) of 2021 bringing total revenue to $248 million, compared to $174 million during the same period last year. Net profit increased from $8.5 million in Q1 2020 to $30.5 million this year. The stellar results represent the highest...