February 3, 2021

Sun Valley Opens Sunrise Ski Zone

Sun Valley, ID. (Feb. 3, 2021)– After a record-breaking 51” of snowfall over the past seven days, Sun Valley Resort today announces the opening of Sunrise, the much anticipated expansion plan of over 380 acres of skiable terrain, featuring expert level chutes, glades and bowls. The new terrain is located...

February 3, 2021

SWIX Debuts Concept Retail Store in Historic Lake Place

Haverhill, N.h. -- SWIX is thrilled to announce that this holiday season the brand is launching its first U.S. retail outlet, its Concept Store, at the Mt. Van Hoevenberg Ski Stadium in Lake Placid, N.Y. The story features a modern layout and design and will highlight products from SWIX as...

February 3, 2021

Buddy Adventure Insurance Says Aloha to Hawaii!

RICHMOND, Va. Feb. 3, 2021 — Hawaii is the 39th state to approve e-commerce insurtech startup Buddy (https://buddyinsurance.com/) to operate in, according to an announcement today. The Richmond-based online agency offers instant accident insurance to anyone who is active outdoors—and is a resident of a state in which Buddy is...

February 3, 2021

Yak Wool Pioneer Kora Launches New Yushu Base Layer Collection

February 3, 2021 - kora (https://koraoutdoor.com), the pioneer in using Yak wool for performance apparel, today announces the launch of its new Yushu collection of base layers, which provide exceptional warmth, softness and breathability with added corespun panels to ramp up strength and durability in high-wear areas. Kora’s new Hima-Layer™...

February 3, 2021

Pocket Outdoor Media Launches New Mountain Biking Property

Boulder, Colorado — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the launch of Beta, a new magazine, website (Betamtb.com), and membership (Beta Pass) dedicated to the world of mountain biking. With this launch, POM adds an important category to its family of brands...

February 2, 2021

Arc’teryx appoints CEO

Amer Sports Corporation announced the appointment of Stuart Haselden to chief executive officer at Arc’teryx Equipment. Most recently, he served as CEO for the lifestyle luggage brand Away, was the CEO and CFO for Lululemon Athletica Inc., CFO of J. Crew Group, Inc. and VP of Saks Incorporated. SGB Media

February 2, 2021

Park Service now requiring face masks for visitors, employees

As part of the recent President's Executive Order to protect the federal workforce during the COVID-19 pandemic, the National Park Service on Tuesday implemented a mandatory mask requirement for visitors, employees, partners, and contractors. Bicycle Retailer

February 2, 2021

Local Worldwide continues: KAVU partners with Himalaya Trading Co. for China distribution

SEATTLE – KAVU’s brand of true outdoor wear continues APAC expansion, signing with distributor Himalaya Trading Co., Ltd. to anchor the brand in China. Born in the Pacific Northwest in 1993, KAVU is an outdoor lifestyle apparel brand and a philosophy. It's an acronym: Klear Above Visibility Unlimited. Founded by...

February 2, 2021

Tough Mudder and Marvel Team Up to Expand Digital Fitness Challenges in 2021

Boston, Mass. - Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Series. This unique brand collaboration will offer a collection of six digital fitness adventures designed to test one’s strength, agility, and stamina while overcoming fears, building mental...

February 2, 2021

ElliptiGO Celebrates Record-Breaking 2020

San Diego, CA — ElliptiGO Inc., creator of both the elliptical bicycle industry and the stand up bicycle industry, today announced that 2020 was another exceptional year for the company. Revenue more than doubled compared to 2019 and the company delivered more bikes to its customers around the world than...