February 16, 2021

OrthoLite® Partners with Buffalo Groupe and Verde Brand Communications as Collective Agencies of Record

AMHERST, Mass. (February 16, 2021) - OrthoLite®, the industry leader of branded, high performance, comfort footwear solutions, announces Buffalo Groupe and Verde Brand Communications as the company’s agencies of record to lead and architect brand development, creative, advertising, social media, and public relations. After an extensive nationwide search, OrthoLite selected...

February 16, 2021

Saucony® Celebrates 40 Years of the Jazz with Limited-Edition Icon Pack

WALTHAM, MA (Feb. 16, 2021) –With its award-winning build and low-key vibe, the Saucony Jazz became an instant classic when it debuted in 1981. Now, global performance running lifestyle brand Saucony celebrates the 40th anniversary of the Jazz with the launch of the all-new Icon Pack. The perfect bridge between performance...

February 16, 2021

Thule to Open First Brand Store in North America in Downtown Denver

Seymour, CT USA - February 16, 2020. Thule, a global leader in products designed for an active lifestyle, will be opening its first-ever brand store in North America in downtown Denver, Colorado. This new retail store will offer U.S. customers a first of its kind shopping experience by showcasing all of...

February 12, 2021

OCR World Championships and Venga CBD Partner to Bring High Quality Training, Racing, and Recovery Products to the 2021 OCRWC

Elite OCR athletes often struggle with proper recovery after extended periods of strain on their bodies. These athletes need products they can trust to help them repeatedly train and achieve peak performance on race day. The OCR World Championships is excited to announce Venga CBD as the official CBD product...

February 11, 2021

Yeti’s Sales Boom in Q4

YETI Holdings, Inc. announced its financial results for the fourth quarter and fiscal year ended January 2, 2021. Fourth quarter net sales increased 26%; full year increased 19%; fourth quarter gross margin expanded 530 basis points. Shop Eat Surf

February 11, 2021

Cotopaxi Announces Bold Sustainability Goal

(Salt Lake City, UT) - B Corp and outdoor brand Cotopaxi announces today its goal that 100% of its product line be certified as using materials certified as either responsible, recycled, or repurposed by 2022. To date 90% of its products currently meet this criteria, and 94% of Cotopaxi products...

February 10, 2021

How much does it cost to climb Mount Everest? – 2021 Edition

The Summit Coach gives the short answer - a car or at least $30,000, but most people pay about $45,000, and some will pay as much as $160,000! The Blog on alanarnette.com

February 10, 2021

Winter Park Resort reports COVID-19 outbreak among employees. It’s just one of 11 current outbreaks at Colorado ski areas, CDPHE says

Winter Park blames the outbreak on social gatherings outside of the workplace and congregate housing. The Denver Post

February 10, 2021

Ski Brands Emphasize Ease And Versatility For 2021/22

With winter lovers heading to the slopes this season, ski manufacturers have been experimenting with materials, shapes, profiles, and sustainable practices to keep consumers schussing well after the pandemic ends. SGB Media

February 10, 2021

Tim Cook Pivots to Fitness

Apple’s CEO wants to make health and wellness the company’s greatest legacy. Outside