Sports News and Press Releases about Outdoor Industry Business
Want to stay up to date on the latest press releases and business news in the outdoor sports and camping industries? Scroll below to view all outdoor industry business news.
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September 13, 2022
Salomon Unveils New Brand Signature: “Tomorrow Is Yours”
OGDEN, UTAH (Sept. 13, 2022)/OUTDOOR SPORTSWIRE/ – Salomon, a leading global outdoor sports brand based in the French Alps, today unveiled a new brand signature, updated logo, and brand campaign video as part of the company’s objective to inspire a new, younger audience of outdoor enthusiasts and athletes to unleash the...
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September 12, 2022
HitchFire Expands National Sales Footprint with Lowes and Tractor Supply Co.
Santa Cruz, CA (September 12, 2022) /OUTDOOR SPORTSWIRE/ HitchFire, creator of the first hitch-mounted grill, the Forge 20, continues to expand its sales footprint, announcing today their partnership with Lowes and Tractor Supply as official retail partners. Customers can now purchase their flagship Forge 20 grill, Ledge Platform and accessories...
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September 12, 2022
Helinox Hires Nelson Garcia and Ezra Shaffer to Support Continued Growth
BERKELEY, Calif. - September 12, 2022 /OUTDOOR SPORTSWIRE/ - Helinox, a modern design company and the original maker of lightweight, portable furniture and accessories, today announces that Nelson Garcia and Ezra Shaffer have joined the brand and will be based at Helinox’s North American headquarters in Berkeley, Calif. Garcia joins...
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September 9, 2022
Oofos Receives Investment From Derek Carr
Las Vegas Raiders Quarterback, Derek Carr, has invested in the recovery footwear maker Oofos as part of a multi-year partnership that also sees Carr as a brand ambassador. SGB
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September 9, 2022
Erem Taps Footwear & Operations Leader Chris Rischke to Lead its Wholesale Division
(Sept 9, 2022 - HENDERSON, NV) /OUTDOOR SPORTSWIRE/ – With its unmatched commitment to making high performance footwear with minimal environmental impact, Erem® continues to take the outdoor industry by storm with the recent hiring of Chris Rischke, who will serve as the company’s Vice President of Operations and Wholesale, effective...
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September 8, 2022
Alterra Mountain Company acquires Park City based Ski Butlers
Alterra Mountain Company announced in a press release that it has acquired ski equipment rental and delivery company Ski Butlers. Ski Butlers will continue to function as a standalone business and to provide services to 50 ski destinations across the world. Townlift PCN
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September 8, 2022
RVs Are Going Mainstream — But Will the Boom Last?
Lockdowns led to a surge in RV purchases. For new and existing customers alike, RV life helped counteract the claustrophobia of lockdown life, offering a responsible way to travel and take advantage of their newfound ability to work from home. The trend persisted into 2021, which saw an all-time record...
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September 8, 2022
Norrøna Aims to Reduce Environmental and Social Impact Through Ambitious Responsibility Standard Roadmap
OSLO, Norway (Sept. 8, 2022)/OUTDOOR SPORTSWIRE/ – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built, premium outerwear, announces its goal to create a catalyst for change in environmental and social responsibility with 10 transparent and ambitious responsibility goals across all parts of the business to align with its upcoming...
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September 8, 2022
Women-Led Wednesday Returns For Fifth Year, Challenging the Mold For Conscious Consumerism
Sun Valley, ID /OUTDOOR SPORTSWIRE/ - Women-Led Wednesday, the annual shopping holiday to support conscious consumerism in support of women-led brands, is proud to announce the fifth installment and renewed effort to empower and promote women-led business. This year, Wild Rye, founders of the initiative, welcomes Boise-based goodbuy on board as...
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September 8, 2022
Katie Copeland Joins Dovetail Workwear as National Sales Director
PORTLAND, OR (September 8, 2022) /OUTDOOR SPORTSWIRE/ - Dovetail Workwear proudly announces today the appointment of Katie Copeland to National Sales Director. Copeland will manage the North American-based sales team and independent reps, execute sales & retail objectives, and support the overall growth strategy for the exclusively women’s workwear brand....
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September 8, 2022
A Business as Secure as Your Bib: BibBoards Celebrates 5 Years
/OUTDOOR SPORTSWIRE/ - BibBoards is celebrating five years of serving endurance athletes, brands, and race coordinators. BibBoards has grown significantly in the last few years and has made a commitment to partnering with more brands, races, and organizations to get BibBoards into the hands and onto the shirts of more...
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September 7, 2022
Mountain Khakis Joins La Jolla Group
La Jolla Group (LJG), Inc. announced the addition of Mountain Khakis, the outdoor lifestyle brand, to the La Jolla Group portfolio. La Jolla Group has made an investment in Mountain Khakis and will provide strategic guidance and back-end oversight and support including finance, planning, HR, IT infrastructure, distribution and logistics....
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September 7, 2022
Slingshot Sports Adds Jonathan Thesenga as New Director of Marketing
HOOD RIVER, Ore. (September 7, 2022)/OUTDOOR SPORTSWIRE/ – Slingshot Sports, industry-bending innovators and manufacturer of watersports equipment, today announces the hiring of Jonathan Thesenga as its new Director of Marketing. In his new role, Thesenga will be responsible for aligning the marketing department operations with Slingshot’s global business goals and initiatives; optimizing...
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September 7, 2022
Stio Appoints Alex Brown as Vice President of Sales
JACKSON, Wyo. (September 7, 2022)/OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is pleased to announce the hiring of Alex Brown as the brand’s new vice president of sales. In this role, Brown will lead the strategy and development of Stio’s wholesale and corporate channels as it...
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September 6, 2022
Ray Posadas Named Vice President, Investor Relations and Market Intelligence of Winnebago Industries
EDEN PRAIRIE, Minn., Sept. 06, 2022 -- Winnebago Industries, Inc. (NYSE: WGO), a leading outdoor lifestyle product manufacturer, today announced the appointment of Ray Posadas as Vice President, Investor Relations and Market Intelligence, effective September 6, 2022. Posadas succeeds Steve Stuber, who was appointed Chief Financial Officer of Grand Design...
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September 6, 2022
Elevation Culture launches creative event services
/OUTDOOR SPORTSWIRE/ – Since 2015 Elevation Culture has designed and created for over 3,000 + trail/mountain sports events across the USA, in addition to working with some of the most influential outdoor industry brands. Founder and Designer of Elevation Culture Eric Chrisman pioneered the authentic finish line experience with the creation...
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September 6, 2022
NEMO Named One of New Hampshire’s Best Places to Work
Dover, NH—September 6, 2022/OUTDOOR SPORTSWIRE/ –NEMO, the award-winning, independent designer of outdoor gear and accessories built to improve the adventure experience, has been named one of the best places to work in New Hampshire by Business NH Magazine. For 25 years, Business NH Magazine has recognized businesses that go out of...
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September 4, 2022
Utah Wants to Build the World’s Longest Gondola
The proposed gondola will sit at the mouth of Little Cottonwood Canyon and carry passengers to stations located at the base areas for both resorts, approximately eight miles up the canyon. By contrast, New Mexico’s Sandia Peak Tramway is 2.48 miles in length, and the Peak2peak Gondola at Whistler, Canada...
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September 1, 2022
RV Shipments Projected at 498,800 for ’22, a 16.9% Drop from 2021
RV wholesale shipments are projected to reach 498,800 units by year-end 2022 and 419,000 units in 2023, according to the Fall 2022 issue of RV RoadSigns, the quarterly forecast prepared by ITR Economics for the RV Industry Association. The new forecast projects 2022 RV shipments to range between 487,300 and 510,300 units with...
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September 1, 2022
DPS Skis Strengthens Product and Marketing Teams with New Hires
SALT LAKE CITY (Sept. 1, 2022) /OUTDOOR SPORTSWIRE/ – DPS Skis, the U.S.-based ski manufacturer pairing space-age carbon technology with groundbreaking shapes, announces the hiring of Stu Gleason as ski and process engineer and Zach Clayton as global marketing manager. These additions round out DPS Skis’ product and marketing departments as...
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September 1, 2022
prAna Names Brianna Showell Vice President of Marketing
CARLSBAD, Calif. – September 1, 2022 /OUTDOOR SPORTSWIRE/ – prAna, a premium outdoor apparel brand and leader in functional, stylish and sustainable products, has appointed Brianna Showell as its new vice president of marketing. Showell brings two decades of extensive experience in the performance apparel industry to prAna where she will focus...
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September 1, 2022
Athletic Brewing Company Signs NIL Sponsorships with 3 Heisman Hopefuls
Stratford, CT and San Diego, CA (September 1, 2022) /OUTDOOR SPORTSWIRE/ - Athletic Brewing Company, the fastest-growing beverage company in America according to Inc. Magazine, today announced it has signed name, image, and likeness (NIL) deals with three standout collegiate football players. After partnering with Athletic in 2021, Ohio State...
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September 1, 2022
Athletic Brewing Launches New “Fit For All Times” Campaign
Stratford, CT and San Diego, CA (September 1, 2022)/OUTDOOR SPORTSWIRE/ – Athletic Brewing Company, the fastest-growing beverage company in America according to Inc. Magazine, today announced the launch of “Fit For All Times,” an exciting new brand campaign designed to redefine the times that call for a beer. Featuring pro football...
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August 31, 2022
VF Corp. Undergoes Layoffs
VF Corp. announced Tuesday in an internal e-mail that it has eliminated about 600 office-based positions at the company, including 300 current workers and 300 open positions. In a letter to employees, Steve Rendle, VF’s president and CEO, described the move as necessary to align its people and capabilities with...
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August 31, 2022
Clif Bloks Energy Chews Contain Less Caffeine Per Cube Than Advertised, Class Action Says
A proposed class action contends that each cube of Clif Bloks Energy Chews contains less caffeine than advertised. The 28-page suit says that although product labels lead buyers to believe that each Clif Bloks cube will contain 25mg or 50mg of caffeine, depending on the flavor, the energy chews actually...