Sports News and Press Releases about Outdoor Industry Business
Want to stay up to date on the latest press releases and business news in the outdoor sports and camping industries? Scroll below to view all outdoor industry business news.
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September 9, 2021
Lolë Teams Up with Backbone Media to Lead US Market Push
MONTREAL (Sept. 9, 2021) – Lolë, the Montreal-based active lifestyle brand has partnered with Backbone Media to run point on its public relations, affiliate and paid media efforts. As Lolë’s PR agency of record, Backbone will bolster the brand’s storytelling and drive awareness for Lolë’s four-season active apparel and its sustainable...
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September 9, 2021
Backcountry Access joins Outdoor Industry Association Climate Action Corps
Boulder, Colo.—Backcountry Access has officially signed on as a member of the Outdoor Industry Association’s (OIA) Climate Action Corps, joining 23 other brands dedicated to working toward becoming climate positive by 2030. As a brand that relies on snow and colder climates, BCA's pledge to join the Climate Action Corps...
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September 9, 2021
Warren Miller Entertainment to Debut 72nd Feature Film This Fall
Boulder, Colo. – September 9, 2021– Warren Miller Entertainment is excited to bring its audience back into theaters for the 72nd feature film, “Winter Starts Now.” The annual feature film and coinciding theater tour will kick-off in Orem, Utah on October 20. Making its way to over 150 cities across...
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September 8, 2021
Dick’s Sporting Goods Goes Green, Launches Outdoor Sub-Brand Under Nonprofit Arm
The Dick’s Sporting Goods Foundation, a 501(c)(3) charity, started its Public Lands brand to benefit camping and outdoor access. Its new Public Lands Fund partners with 10 environmental nonprofits. This fall, the first two Dick’s Sporting Goods Public Lands concept stores will open. The two locations will take over space...
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September 8, 2021
Continued COVID-19 Uncertainty Prompts Postponement of Denver and Boston In-Person Snowbound Festivals to November 2022
Park City, UTAH (Sept. 8, 2021) – With the utmost concern for the health and safety of attendees, exhibitors, sponsors, guests and staff, the in-person Snowbound Festivals in Denver, Colo., Nov. 5-7 and Boston, Mass., Nov. 19-21 are postponed until 2022. The resurgence of the COVID-19 virus and the ongoing...
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September 8, 2021
Athleta Expands Its REI Co-op Partnership by 130 Stores to Hit $2B in Net Sales by 2023
Athleta has expanded its wholesale partnership with REI Co-op. With the expansion, the women’s activewear label will now deliver a curated selection of products in 135 of the outdoor retailer’s doors, as well as online. Prior to today’s announcement, Athleta was sold in just five REI locations. FN
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September 8, 2021
Darby Communications Spices Up Client Roster
Asheville, NC – September 8, 2021 – Asheville-based PR and Digital Marketing Agency Darby Communications announces an expansion into the food and beverage industry with the addition of popular Asheville companies Poppy Hand-Crafted Popcorn, Nine Mile, and Devil’s Foot Beverage Company. To support the expansion and overall growth of the...
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September 8, 2021
Cotopaxi Secures Growth Investment Led by Bain Capital Double Impact
Salt Lake City, UT – September 8, 2021 – Cotopaxi, an outdoor gear and apparel brand and Benefit Corporation, today announced that it has secured funding led by Bain Capital Double Impact, the impact investing strategy of Bain Capital. The investment will propel Cotopaxi’s global growth, sustainable products strategy, and...
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September 8, 2021
Kryptonite Lock Launches Comprehensive, Retailer-Focused Education Guide For E-Bike Users
Canton, MA, USA – Kryptonite®, a brand of Allegion and manufacturer of class-leading locks, lights and security solutions for the bicycle industry, has launched a comprehensive online and in-store resource guide to help e-bike owners maintain the security of their valued purchase. The guide, which will be displayed through in-store...
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September 8, 2021
Travis Campbell acquires Eagle Creek
VF Corporation announced today that Travis Campbell, the company’s former president of emerging brands, has acquired Eagle Creek from VF for an undisclosed amount. The sale includes all Eagle Creek assets and liabilities. It does not include any Eagle Creek or VF associates. Campbell has served as president of Smartwool, GM...
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September 8, 2021
Alete™ Active Nutrition Announces Acquisition of Bonk Breaker® Nutrition in Continued Growth of Portfolio
San Francisco, Calif. — September 8, 2021 — Alete™ Active Nutrition is pleased to announce today the acquisition of Bonk Breaker® Nutrition, a long-time favorite nutrition brand among cyclists, runners, triathletes and professional sports teams. The acquisition is a great fit for both Alete Nutrition, formerly known as RoadRunnerTM Holdings and...
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September 8, 2021
Swedish Sportswear Brand Houdini Expands Its Global Circularity Initiative, Setting Stage for Increased Engagement For Industry Experts, Brand and Users
STOCKHOLM (September 8, 2021) -- Swedish sportswear brand Houdini, known for its firm commitment to circularity manufacturing and operational excellence, today announced it is expanding these global initiatives to engage with a broader scope of industry experts, brands and users. GDTRE, an Italian family investment firm, will become one of...
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September 7, 2021
CANDIDE Announces Partnership with Global Sales Guys
LA CLUSAZ, France - September 7, 2021 - CANDIDE, founded by legendary freeskier Candide Thovex, today announces a new partnership with Global Sales Guys, which will represent the brand with its network of dealers in North America. Launched in 2020, CANDIDE offers a collection of technical outerwear, apparel and accessories...
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September 7, 2021
Phunkshun Wear Hires new Development and Design Manager
Boulder, CO - Phunkshun Wear, a Colorado-based company committed to sustainably manufacturing outdoor gear that delivers uncompromising performance and protection, today announced that it has named Whitney Bontrager as its new Development and Design Manager, giving a valuable industry veteran a large role in the company’s ambitious plans to expand...
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September 7, 2021
Minus33 partners with Granite Outdoor Alliance, doubling down on New Hampshire’s recreation economy
ASHLAND, NH – New Hampshire’s merino wool specialist, Minus33, is proud to announce its partnership with Granite Outdoor Alliance, New Hampshire’s outdoor recreation trade association. Granite Outdoor Alliance (GOA) is a membership-based nonprofit working to forge a sustainable outdoor recreation economy in New Hampshire. With a commitment to social and...
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September 7, 2021
Marcolin Announces a Three-Year Partnership with Treedom and Timberland Eyewear
Longarone (Belluno), 7 September 2021 – Marcolin, a worldwide leading company in the eyewear industry, announces a three-year partnership with Treedom, a global web platform to promote the planting of trees and forests worldwide with the aim of making the planet greener. Always keen to the evolution of manufacturing and...
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September 7, 2021
Pikes Peak APEX presented by Rockshox announces Partnership with Norwood Development
Colorado Springs, CO, September 7, 2021 – Sports Strategies announces a partnership between Norwood Development and Pikes Peak APEX. Well established as Southern Colorado’s most recognized real estate development company, Norwood joins The APEX as a founding sponsor for 2021. “We have a lot in common with Norwood, and it...
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September 3, 2021
Catch Co. Acquires Recur Outdoors
Catch Co. announced that it has acquired Recur Outdoors, a Boston-based startup with a diverse mix of fishing offerings including fly-fishing monthly subscription service Postfly, Wade fly-fishing rods, Pelican fly-fishing reels, and the Badfish saltwater brand. Catch Co. is best known for its commerce brands Mystery Tackle Box, the monthly...
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September 3, 2021
Solo Stove, Chubbies, Oru Kayak and ISLE Team Up Under Solo Brands
SOUTHLAKE, Texas (Sept. 3, 2021) – Solo Stove, designers of beautiful, easy-to-use fire pits and camp stoves, today announced the recent acquisitions of Chubbies Shorts, Oru Kayak, and ISLE, creating a new house of brands, Solo Brands. With a focus on adventurous lifestyle products, Solo Brand’s vision is to build a...
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September 2, 2021
Technology in U.S. national parks, by the numbers
Technology has become an all-encompassing fixture of our lives, even when it comes to outdoor recreation. Here’s a snapshot of how it’s shaping our national parks—for better or for worse. Outside
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September 2, 2021
Join KUIU In Helping The Families Of The Fallen Soldiers and The Wounded As They Team Up With The Recon and Sniper Foundation
Dixon, CA (September, 2nd 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear, is teaming up with the Recon & Sniper Foundation to raise funds for fallen soldiers’ families and the families of the injured soldiers after the recent bombing in Afghanistan. The brand is asking the public...
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September 2, 2021
‘The Ride Bikes’ by Tony Ellsworth Taps SIMBOL Communications as PR AoR
Newport Beach, California (September 2, 2021) — For over 30 years Tony Ellsworth has been designing and crafting some of the most revered bikes in the industry, including world-renowned, full-suspension mountain bikes, Olympic track bikes and award-winning urban bikes, and with the recent launch of his latest brand, The Ride...
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September 2, 2021
Western Spirit Cycling Posts Record Growth in 2021
Moab, Utah - For the past 30 years, Western Spirit Cycling, the Moab-based premier outfitter offering guided mountain bike, gravel, and e-bike trips for beginners and experts, have hosted cyclists of all ages and backdrops on two-wheeled adventures across the Intermountain West. But never has the independently-owned and operated company,...
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September 1, 2021
Equipment Sales in Sports Specialty Market Grew in First Half of 2021
Areas of the U.S. outdoor and sports industry experienced unprecedented highs during the past year and a half, as consumers sought refuge outdoors during the pandemic. Equipment sales at sports specialty retail grew by 23% in the first half of 2021, compared to the same pre-pandemic period in 2019, 17%...
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September 1, 2021
HitchFire Expands National Sales Footprint with Bass Pro Shops and Cabela’s
Santa Cruz, CA (September 1, 2021) HitchFire, creator of the first hitch-mounted grill, the Forge 15, continues to expand its sales footprint by announcing today, their partnership with Bass Pro Shops as an official retail partner. Just in time for Labor Day Weekend, consumers can now purchase their flagship Forge...