September 10, 2025

Saddle Up! “Cast Iron Cowboy” Premieres September 29 on Outdoor Channel During “Premiere Week”

DENVER (September 10, 2025) /OUTDOOR SPORTSWIRE/ - Saddle up and get ready to experience the heart and soul of cowboy culture with Cast Iron Cowboy, a new series debuting on Outdoor Channel on September 29 at 9:30 pm ET, kicking off the network’s “Premiere Week,” with dozens of new series...

September 10, 2025

Cirql® Welcomes Renaud Allaire as Development & Innovation Director

HO CHI MINH CITY, Vietnam (September 10, 2025) /OUTDOOR SPORTSWIRE/ – Cirql®, a Vietnam-based innovation company focused on developing scalable, less impactful, finished midsole components and material solutions for footwear brands, announces the appointment of Renaud Allaire as Development & Innovation Director. With roots stemming from iconic footwear brands such...

September 9, 2025

Utah Innovation Awards – Wūru Wool Proves American Manufacturing Can Compete With Tech

Salt Lake City, UT (September 9, 2025) /OUTDOOR SPORTSWIRE/– Wūru Wool Company, a proudly Utah-based merino wool apparel brand, was honored with a 3rd place finish in the Industrial Manufacturing category at the 2025 Utah Business Innovation Awards Summit. The recognition comes in a field traditionally dominated by technology-driven companies—underscoring Wūru Wool’s...

September 9, 2025

Alterra Mountain Company Invests Over $400 Million in Capital, Services, and Programs in Continued Commitment to the Guest, Employee, and Community Experience

Today, Alterra Mountain Company, the world’s premier mountain operating company, announces its continued commitment to the guest, employee, and community experience with a capital investment program of over $400 million.  businesswire

September 9, 2025

Black Diamond Equipment and AllTrails Partner to Inspire and Equip the Global Trail Community

SALT LAKE CITY (September 9, 2025) /OUTDOOR SPORTSWIRE/ – Black Diamond Equipment, a global leader in mountain sports gear, and AllTrails, the world’s most trusted platform for outdoor exploration, today announced a new partnership and gear collection. This collaboration brings together two influential outdoor brands with a common goal: inspire...

September 9, 2025

Sweet Protection Signs Deal To Outfit
America’s Top Ski and Snowboard Instructors

September 9, 2025 /OUTDOOR SPORTSWIRE/ - Sweet Protection, the industry leader in high-performance helmets, eyewear, body protection, and technical apparel, announced today that it has signed a two-year partnership with the Professional Ski Instructors of America – American Association of Snowboard Instructors (PSIA-AASI), making Sweet Protection an official gear supplier...

September 9, 2025

Oberalp Group Adds New Sales Reps 
For Dynafit, Salewa and Pomoca

Boulder, CO (September 9, 2025) /OUTDOOR SPORTSWIRE/- The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolv, announced today that it has added Synergy Reps to represent Dynafit, Salewa and Pomoca in the Southwest United States, placing a team of veteran sales experts in charge of the companies’...

September 9, 2025

Elan Heads into the 25/26 Season with Fresh Leadership Lineup

Lebanon, N.H. (September 9, 2025) /OUTDOOR SPORTSWIRE/ – Elan Sports USA today announced leadership updates that strengthen its North American team while expanding global capabilities to support the legacy ski brand’s long-term growth strategy. These changes come as Elan heads into the 25/26 winter season with renewed energy and closer...

September 9, 2025

MyOutdoorTV Surpasses 400,000 Subscribers – Cementing Its Leadership in Outdoor Streaming

DENVER (September 9, 2025) /OUTDOOR SPORTSWIRE/ – MyOutdoorTV (MOTV), the premier streaming platform for outdoor enthusiasts, announces a groundbreaking milestone, reaching 400,000 paid subscribers – showing a 33 percent increase since the start of 2025. This achievement showcases MyOutdoorTV's rising popularity with its audience while consistently delivering high-quality, adventure-packed content....

September 8, 2025

SMITH Celebrates 60 Years of Pursuing Your Thrill

Portland, Oregon (September 8, 2025) /OUTDOOR SPORTSWIRE/ – SMITH - industry leader of advanced eyewear and helmets for snow, bike, and outdoor pursuits - is excited to celebrate 60 years of pioneering products that incorporate dynamic technologies, optimized performance, and timeless aesthetic. Founded in Sun Valley, Idaho in Winter 1965...