Sports News and Press Releases about Outdoor Industry Business
Want to stay up to date on the latest press releases and business news in the outdoor sports and camping industries? Scroll below to view all outdoor industry business news.
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May 16, 2022
Snow Peak Launches Impact-Focused Community Campout Campaign
Portland, OR - May 16, 2022/OUTDOOR SPORTSWIRE/ – Snow Peak, the global outdoor lifestyle brand, has long believed that time in nature restores our humanity. In an effort to support those who have the greatest barrier to accessing nature, Snow Peak is launching an impact-focused community campout campaign beginning May 16....
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May 16, 2022
Big Agnes Opens European Headquarters
STEAMBOAT SPRINGS, Colo. (May 16, 2022) /OUTDOOR SPORTSWIRE/ - Big Agnes, the Colorado-based outdoor equipment brand, is proud to announce the opening of its new European headquarters in Amsterdam. From its new office, the self-proclaimed "Mother of Comfort" will be able to dedicate more resources to directly serve the core...
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May 13, 2022
Is It Time for Outdoor Businesses To Dump Facebook?
If the social platform is a virtual public square, as Mark Zukerberg has proclaimed, it’s one that’s rife with hate, lies, weaponized disinformation, and—in the virtual metaverse—a starkly anti-outdoor worldview. Now that its value as an advertising partner has changed the calculus, it’s worth asking again: Is Facebook simply too...
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May 13, 2022
New York City Climbers Are Selling NFTs to Finance a New Gym
Using revenue from NFT sales, group members say they will avoid costs incurred by other crowdsourcing platforms, such as GoFundMe or Kickstarter, which can range from 2.9 to 5 percent of the total raised. Just 4 News
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May 13, 2022
Chubbies of Solo Brands Name Purple Orange Digital Communications as Public Relations Agency of Record
Austin, TX (May 13, 2022) — Chubbies, the original “Friday at Five” men’s apparel brand, is pleased to announce a new partnership with Purple Orange Digital Communications to oversee all PR efforts on behalf of the brand. Best known for celebrating the spirit of the weekend in everyday life, Chubbies...
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May 12, 2022
Women-Led Brand Wild Rye Partners With Red Bull Formation
Sun Valley, ID /OUTDOOR SPORTSWIRE/ - Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, is proud to announce a partnership with Red Bull Formation, the premiere women’s big mountain freeride invitational progression session. Running from May 8-15, 2022, in Virgin, Utah, Red Bull Formation...
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May 11, 2022
EXEC: Wolverine World Wide Sees Q1 Revenues Top Guidance
Wolverine World Wide reported revenues and operating margins in the first quarter exceeded expectations. Better-than-expected performances by Saucony and Sperry and strong international growth helped overcome shortfalls in its e-commerce operations and at Sweaty Betty. In the quarter, sales rose 20.4 percent to $614.8 million, ahead of company guidance calling...
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May 10, 2022
Mt. Hood Skibowl bans summer mountain biking after paying $10.5M in crash that paralyzed Oregon man
Mt. Hood Skibowl will keep cyclists off its forested trails this summer after losing a lawsuit from a man who said he slammed into a signpost in the recreational area and was paralyzed from the waist down. Oregon Live
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May 10, 2022
Primus Launches Global Outdoor Cooking Content Hub, ‘Primus Camp’
LOUISVILLE, Colo. (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, has launched Primus Camp, a global content hub for all things related to outdoor cooking, from picking out equipment to choosing the perfect recipe. Primus Camp features blog posts from partner chefs and users, tips and tricks for...
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May 10, 2022
Vibram Reignites FiveFingers Category with Global Campaign ‘Move Freely’
Boston (Massachusetts, USA), May 2022/OUTDOOR SPORTSWIRE/ – Vibram reignites it’s FiveFingers category with the launch of a new digital campaign. Kicking off with a film that takes the viewer on a cinematic and suspenseful journey of historical discovery, the campaign will launch across the globe. Analyzing mysterious footprints discovered in various environments,...
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May 10, 2022
Tailwind Nutrition Celebrates 10 Year Anniversary with Limited Edition Flavor, Giveaways, Events and Partnerships
Durango, Colo. (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, a leading provider of simple and complete sports nutrition products for endurance athletes, is celebrating its 10 Year Anniversary this month. In 2012, athlete Jeff Vierling founded the company to find a better nutrition solution for endurance athletes after competing in the...
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May 10, 2022
Hydro Flask Receives U.S. ITC General Exclusion Order to Combat Counterfeiting
Bend, OR (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, announces a landmark order issued by the U.S. International Trade Commission (ITC) that protects Hydro Flask’s intellectual property rights at the border. In January...
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May 10, 2022
Polartec Names Akimbo Communications PR Agency of Record
Planet Earth, The Universe /OUTDOOR SPORTSWIRE/ - Polartec®, a Milliken™ & Company brand - the global premium provider of innovative and sustainable textile solutions - announces its partnership with Portland, Oregon-based Akimbo Communications as the brand’s official agency of record for public relations and communications. Effective immediately, Akimbo will communicate...
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May 9, 2022
The Conservation Alliance Announces 2022 Advocacy Priority Campaigns
Bend, ORE-- May 9, 2022 /OUTDOOR SPORTSWIRE/ - The Conservation Alliance (TCA), the leading conservation group organizing businesses to protect land and water, is excited to announce its Advocacy Priority Campaigns for 2022. In addition to its conservation grants, TCA will invest further advocacy resources in four priority campaigns: the protection...
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May 9, 2022
Emerald’s Sales Bounce Back In First Quarter
Emerald Holding, Inc. reported revenues of $98.5 million for the first quarter of 2022, an increase of $85.6 million, or 663.6 percent, from $12.9 million in revenue for the first quarter of 2021. SGB Media
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May 9, 2022
BOA Technology Dials In New Marketing Campaign, Expanding Consumer Outreach
Denver, CO (May 9, 2022)/OUTDOOR SPORTSWIRE/ –BOA® Technology – makers of the BOA Fit System – dials in new global brand campaign, as it expands its marketing to speak more directly to consumers. The campaign focuses on pioneering athletes across the brand’s key segments – snowboarders, road cyclists, trail runners, downhill...
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May 8, 2022
OROS Names Purple Orange Digital Communications as PR Agency of Record
Portland, OR (April 8, 2022)/OUTDOOR SPORTSWIRE/ – OROS, the innovator of next-generation thermal apparel, is pleased to partner with Purple Orange Digital Communications to manage digital PR strategy and execution on behalf of the brand. Launched in 2013 by co-founders Michael Markesbery and Rithvik Venna, OROS develops and manufactures new technologies...
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May 6, 2022
Led by online sales, GoPro revenue rises 71% in Q1
GoPro Inc. revenue grew 71% year-over-year in the first quarter buoyed by online sales that jumped 224% in the same period. Revenue was $204 million for the three months ending March 31, compared with $119 million in Q1 2020. GoPro.com revenue increased to $82 million, which was 40% of the...
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May 5, 2022
Vista Outdoor Announces Plan to Separate its Outdoor Products and Sporting Products Segments Into Two Independent, Publicly-Traded Companies
ANOKA, Minn., May 5, 2022 - Vista Outdoor Inc. ("Vista", the "Company" or "we") (NYSE: VSTO) today announced that its Board of Directors has unanimously approved a plan to separate its Outdoor Products and Sporting Products segments into two independent, publicly-traded companies. The Company expects to create these companies through a tax-free...
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May 5, 2022
United Sports Brands Acquires Iconic Cycling Brand PEARL iZUMi
FOUNTAIN VALLEY, CA and LOUISVILLE, CO (May 5, 2022) — United Sports Brands (“USB”), a global leader in sports performance and protective products, today announced that it has acquired PEARL iZUMi USA (“PEARL iZUMi”), an iconic manufacturer and retailer of cycling apparel and accessories. PEARL iZUMi will join USB’s portfolio...
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May 5, 2022
SOREL and prAna Release Limited-Edition Collab Inspired By Movement
PORTLAND, Ore., and CARLSBAD, Calif. - May 5, 2022 /OUTDOOR SPORTSWIRE/ – SOREL Footwear, known for blending function and fashion, and prAna, a leader in sustainable, outdoor apparel, announced today the launch of a limited-edition collaboration inspired by movement. The footwear and activewear collection fuses Earth-conscious craftsmanship and bold design. Product names...
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May 5, 2022
Modern Pentathlon Obstacle Discipline for LA 2028
BUDAPEST, HUNGARY: May 2, 2022 /OUTDOOR SPORTSWIRE/ - Two obstacle sport disciplines have been selected for testing to replace riding in Modern Pentathlon. Modern Pentathlon was introduced at the 1912 Olympic Games by the founder of the Modern Olympic Games, Pierre de Coubertin to identify the best all-around athlete....
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May 5, 2022
Matador Encourages Adventurers to “Travel Hard” with Thousand Dollar Gear Giveaway
BOULDER, Colo. (May 5, 2022)/OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, has revealed its new “Travel Hard” campaign. Anchored by a $1,000 gear giveaway for one lucky winner, the campaign builds on the spirit of travel returning for many, post-pandemic. “We engineer purpose-built equipment for...
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May 4, 2022
Buddy Debuts Affordable Accidental Death and Dismemberment Insurance Coverage for American Alpine Club Members
RICHMOND, VA (May 4, 2022)/OUTDOOR SPORTSWIRE/ – The American Alpine Club (AAC) and Buddy today announced the rollout of a new member benefit: Accidental Death and Dismemberment (AD&D) insurance program, underwritten by Starr Indemnity & Liability Company. AAC members and their dependents can now purchase affordable AD&D coverage with limits from $50,000...
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May 3, 2022
GSM Outdoors continues foray into fishing sector
GSM Outdoors has taken over the Bill Lewis Rat L-Trap brand of baits. It follows its first acquisition in the sector of Gary Yamamoto Custom Baits late last year. At the time its Vice President of Sales, Zach Henderson, told Angling International it was working on several additional acquisitions. Angling...