January 28, 2026

Hidden Cash in Remote Places: KETL Mtn. Apparel Launches Two New Treasure Hunts

SIERRA NEVADA MOUNTAINS, CA (January 28, 2026) /OUTDOOR SPORTSWIRE/ - KETL Mtn. Apparel, makers of outdoor travel apparel, is kicking off 2026 with two new large-scale treasure hunts designed to reward spontaneity, curiosity, and a willingness to get outside and explore. The brand’s fourth and fifth treasure hunt editions will...

January 28, 2026

Arc’teryx Appoints Avery Baker Chief Brand Officer

NORTH VANCOUVER, British Columbia (January 28, 2026) /OUTDOOR SPORTSWIRE/ – Arc'teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, today announced the appointment of Avery Baker as its first-ever chief brand officer, a newly created executive role that marks a significant step in the company’s global...

January 28, 2026

Alpkit secures new investment to keep business running

Alpkit, the British outdoor brand that owns Sonder Bikes, has publicly announced it has completed a pre-pack sale to a new investor, after entering administration earlier this week. In a statement, the company said the move will secure the business long-term, allow it to retain all 194 jobs, and keep...

January 28, 2026

PAKA Releases 2025 Impact Report, Deepening Connection Between Consumers and the Source of Their Clothing

Boulder, Colorado (January 27, 2026) /OUTDOOR SPORTSWIRE/ - PAKA, a sustainable apparel brand and innovator in alpaca-based clothing, today released its 2025 Impact Report, detailing the company’s social and environmental progress across the Peruvian Andes. Grounded in the belief that clothing should create a meaningful connection between people and place,...

January 28, 2026

Switchback welcomes Sean Smith as Event Director

PORTLAND, Maine (January 28, 2026) /OUTDOOR SPORTSWIRE/ - Diversified today announced the selection of Sean Smith as Switchback event director, tapping the experienced and collaborative leader to take the helm of the outdoor industry’s rising business and education gathering. Smith will be tasked with driving Switchback's continued growth, building on...

January 27, 2026

Vandalism Strikes Iconic Area of Yosemite National Park

Visitors to Yosemite National Park are once again calling out vandalism after graffiti appeared near one of the park’s most iconic waterfalls. Instagram user Ando Arakelyan posted on his Instagram story showing “Yeti” tags scrawled across a large boulder, a door, and an informational sign in the Bridalveil Fall area. The images...

January 27, 2026

Alpkit enters administration having “faced incredible challenges over the last three years”

Alpkit has entered administration after three difficult years, and is in talks with a new owner and investment partner in an attempt to secure the bicycle and outdoors brand’s future. In a letter sent to shareholders via the investment platform Crowdcube, Alpkit CEO and co-founder David Hanney writes: “It is...

January 27, 2026

Kari Traa Brings Winter Warmth to Cassiopeia with New In-Store Pop-Up and Community Film Night

BOULDER, Colo. (January 27, 2026) /OUTDOOR SPORTSWIRE/— Kari Traa, the women-focused Norwegian activewear brand known for performance baselayers and bold Scandinavian design, is now open at Cassiopeia with a new winter pop-up inside the Boulder-based cycling and community hub, offering an easy transition from bike season into winter adventures. With...

January 27, 2026

Media Showroom at Outdoor Market Alliance set for 8th successive event in Denver late February

LAKEWOOD, Colo. (January 27, 2025) /OUTDOOR SPORTSWIRE/ — Across two days, Feb. 25 and 26, Outdoor Market Alliance (OMA), a hub for business in the outdoor industry located just west of Denver, will host its eighth successive OMA Media Show. The event offers an efficient, collaborative and social opportunity for...

January 27, 2026

City of Malden Launches “Outdoor Rx” Pilot Program for Massachusetts Residents and Individuals with Disabilities

MALDEN Mass., Jan. 27, 2026 /OUTDOOR SPORTSWIRE/ - The City of Malden, in partnership with First Seed Sown and Molina Healthcare (“Molina”), announced the launch of The Great Malden Outdoors Rx, a first-in-the-nation pilot program that connects a city-owned asset, a state's OREC office, and health care for the well-being...