April 26, 2023

Introducing Gnara Apparel: Women-Led Startup SheFly Apparel Changes Name For Growth & Inclusivity

GUNNISON, COLORADO /OUTDOOR SPORTSWIRE/ - All-female led outdoor apparel company SheFly announces company rebrand as Gnara. After gaining early traction from industry awards and grants, and earning viral popularity with consumers on social media, the company made the decision to change their name in order to expand licensing opportunities, continue...

April 25, 2023

CAKE launches the Bukk platform in full production

  /OUTDOOR SPORTSWIRE/ - CAKE, the Swedish maker of premium lightweight electric motorcycles, unveils the Bukk platform, a highly customizable version of the Limited Edition Bukk electric off-road performance motorcycle that was launched in November of 2022. CAKE continues to deliver a category-leading power-to-weight ratio with its electric drivetrain, forged...

April 25, 2023

Bradshaw Taylor Welcomes Emily McKissock as Director of US Sales for ARTILECT and Sherpa Adventure Gear

OAKHAM, United Kingdom /OUTDOOR SPORTSWIRE/ - Bradshaw Taylor, an outdoor, country and lifestyle company that brings dynamic brands to market across the UK, Europe, and USA, today announces that Emily McKissock has joined the company as Director of US Sales for ARTILECT and Sherpa Adventure Gear. McKissock will oversee all...

April 25, 2023

Black Diamond Equipment Appoints Heath Christensen as Vice President of North American Sales

SALT LAKE CITY, UT (April 25, 2023)/OUTDOOR SPORTSWIRE/ – Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance outdoor equipment, apparel and footwear, has appointed Heath Christensen as vice president of North American sales. “It’s a big win to have Heath returning to Black Diamond to lead...

April 25, 2023

Mountain Trip Celebrates 50 Years of Guiding Excellence

Telluride, Colo. -- (April 25, 2023) /OUTDOOR SPORTSWIRE/ – Mountain Trip, one of the most experienced and professional guide services in North America, celebrates 50 years of progression, from exploring big walls in Alaska and guiding all Seven Summits to establishing a base in Southwest Colorado. Over the last 50 years, Mountain...

April 25, 2023

Chums Celebrates 40 Years of Innovation in Eyewear Retainers, Outdoor Accessories and Water-Focused Gear Protection with Limited-Edition Anniversary Collection

Salt Lake City, UT (April 25, 2023)/OUTDOOR SPORTSWIRE/ – Sometimes age is more than just a number, and that holds true as Chums enters its 40th year as the most recognizable name in eyewear retainers and outdoor accessories for both dry-land and water-based activities. Born on the river but made for...

April 22, 2023

Teton Gravity Research (TGR) Drops Part One of Three-Part Series in Celebration of Earth Day

Jackson, Wyo. (April 22, 2023) /OUTOOR SPORTSWIRE/ - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle apparel, optics and accessories, brings to life a multi-part, eye-opening digital series that shows the reality of climate change, highlighting the communities impacted, and the scientists on the front lines...

April 21, 2023

Vail Resorts Sees Skier Visits Climb Six Percent Over Ski Season

Vail Resorts, Inc. reported season-to-date total skier visits were up 6.1 percent from the beginning of the ski season through April 16 year-over-year, helped by favorable weather conditions that enabled the ski resort operator to extend the season at resorts across Utah, Tahoe and the Northeast. SGB Media

April 21, 2023

Outdoor Research Outlines Climate-Action Goals

SEATTLE (April 21, 2023)/OUTDOOR SPORTSWIRE/ – Following an extensive internal audit of the company’s ESG structure and sustainability initiatives, Outdoor Research (OR), the Seattle-based outdoor and tactical apparel and gear manufacturer, this week outlined the company’s goals around working to address climate change. These goals focus heavily on curbing emissions at a...

April 21, 2023

King Oscar Invests in the Planet for Earth Day 2023

San Diego, Calif. (April 21, 2022) /OUTDOOR SPORTSWIRE/ – As the global community celebrates Earth Day, King Oscar, the legendary Norwegian seafood producer, is proud to highlight its commitment to being a responsible business that have made the company a sustainability leader in the global seafood industry. King Oscar understands that...

April 21, 2023

Outside Interactive, Inc. Releases First Corporate Impact Report

Boulder, Colorado – April 21, 2023  /OUTDOOR SPORTSWIRE/ – Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today released its first corporate impact reportfocused on initiatives related to sustainability, diversity, equity and inclusion. The 2022 report showcases work with non-profit partners in the outdoor...

April 20, 2023

tentreeⓇ announces its milestone of 100 million trees planted to restore the planet

Vancouver, BC (April 20, 2023) /OUTDOOR SPORTSWIRE/ - Launched from a family’s basement in rural Canada selling t-shirts to fund tree planting to combat climate change, tentree today announced it has reached a milestone of 100 million trees planted. Formed in 2012, tentree has quickly become a leader in restorative...

April 20, 2023

La Sportiva North America Is Climate Neutral

BOULDER, CO (April, 20) /OUTDOOR SPORTSWIRE/ - La Sportiva North America, makers of the world’s finest mountain gear, announced today that it is officially Climate Neutral Certified. La Sportiva North America joins the growing movement of companies achieving the Climate Neutral Certified standard by measuring its 2022 greenhouse gas emissions....

April 20, 2023

Bajío Sunglasses Expands Spring 2023 Collection With New Ozello Eco-Conscious Frames

NEW SMYRNA BEACH, Fla. (April 20, 2023) - Bajío Sunglasses, maker of blue-light filtering, sustainably-made, performance sunglasses that are built to save the world’s saltwater flats and estuaries, is proud to announce that it has officially added Ozello to its spring 2023 collection. This new style was named after one...

April 20, 2023

Tread Labs Footwear Celebrates Earth Day Announcing Nearly 10,000 Insoles and Sandals Have Been Refurbished

WOBURN, Mass. (April 20, 2023) /OUTDOOR SPORTSWIRE/ - Tread Labs, a leading performance insole and footwear brand established by Chaco founder Mark Paigen, today announced it refurbished nearly 10,000 insoles and sandals since its founding in 2017. The process, done by hand at its company headquarters in Woburn, takes approximately...

April 20, 2023

Arc’teryx Expands Chicago Presence with New Oakbrook Center Opening

20 APRIL 2022  /OUTDOOR SPORTSWIRE/ | This week Arc’teryx, the Canadian high-performance mountain gear and apparel brand, expanded to a third store in the Chicago area with the opening of Arc’teryx Oakbrook Center. Located west of downtown Chicago, the new store occupies 4,788 square feet in the popular Oakbrook Center....

April 20, 2023

GU Energy Labs Celebrates Major Recycling Milestone

BERKELEY, CA (April 20, 2023)/OUTDOOR SPORTSWIRE/ – Leading sports nutrition brand GU Energy Labs, announced today that it has kept over 3 million used performance nutrition packets and packaging out of landfills through its free Performance Nutrition Recycling Program created in partnership with TerraCycle, the world's leader in the collection and repurposing...

April 20, 2023

Norrøna Acquires Luxury Paradise for Mountain Bikers

OSLO, Norway (April 20, 2023)/OUTDOOR SPORTSWIRE/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, has acquired the Canvas Hotel Telemark. A paradise for mountain bikers, with more than 100 kilometers of slickrock trails connected by singletrack, the property features luxury yurts for glamping, as well as freshly...

April 20, 2023

Cascade Designs, Inc. Welcomes Kevin Cooke as New Director of VARILITE™

SEATTLE, Wash. (April 20, 2023) /OUTDOOR SPORTSWIRE/ – Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and VARILITE, announced today the hire of Kevin Cooke as its new Director of VARILITE, the leader in Air-Foam Floatation wheelchair seat cushions and back supports. In this role, Cooke will handle...

April 20, 2023

Purra Performance Launches As The First Safe And Permanent Antimicrobial Consumer Products Brand, With A Separate B2B Division For Brands Looking To Adopt Its Patented Antimicrobial Technologies

(Laguna Beach, CA – April 20, 2023) /OUTDOOR SPORTSWIRE/ - Outdoor and apparel industry entrepreneur Mark Miller is leveraging patented and proprietary technology to launch Purra Performance, a first-of-its-kind antimicrobial lifestyle brand and B2B manufacturing solutions provider. The foundation of Purra Performance is built on its exclusive global license for...

April 19, 2023

Movement Announces Purchase of Four Summit Gyms in the Dallas/Fort Worth Area

Movement Climbing, Yoga and Fitness, the largest nationwide community of indoor climbing gyms, today announced they have acquired four of Summit Climbing, Yoga and Fitness Gyms’ locations in the Dallas-Fort Worth metro area. The newly acquired facilities will build on Movement’s existing presence in Dallasand bring world-class rock climbing, bouldering,...

April 19, 2023

REI Reports Record Sales for 2022, Outlines $323 Million of Community Investments

REI has released its latest Impact Report and financials results for 2022, closing the year with a record $3.85 billion in sales and distributing $323 million back to the co-op community. According to a statement released on Wednesday by the Seattle-based retailer, the co-op ended the year with a strong...

April 19, 2023

Women’s Apparel Brand Peppermint Cycling Co. Rolls into US Market

MONTREAL (April, 2023) /OUTDOOR SPORTSWIRE/ – Peppermint Cycling Co., the premium women’s cycling apparel brand based in Quebec, is expanding sales and distribution into the US marketplace. Founded in 2015, Peppermint offers high-quality, stylish women’s apparel for road, mountain bike, and gravel riding. Peppermint’s Spring 2023 line is available online starting...

April 19, 2023

Mountain Hardwear Announces Partnership with Leave No Trace

Richmond, Calif. (April 19, 2023) /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and outdoor athletes, is proud to announce its partnership with Leave No Trace, a nonprofit organization dedicated to research and science-based education and skills to help people care for the outdoors....

April 19, 2023

Ombraz Sunglasses Plants 1 Million Trees

April 19, 2023 - Bellevue, WA /OUTDOOR SPORTSWIRE/ – This Earth Day, Ombraz Sunglasses, the Armless Sunglass vanguard, will pass a major milestone. In its mission to deliver a net positive impact for the planet, Ombraz, along with its tree planting partner, Eden Reforestation Projects, will plant its one-millionth tree. Since...