May 8, 2025

Saucony, Merrell Drive Revenue Growth at Wolverine Worldwide

Wolverine Worldwide's active group, including Merrell and Saucony, saw sales grow over 12% in Q1, though the company withdrew its 2025 guidance due to tariffs and macroeconomic uncertainty. SES

May 8, 2025

Yeti Tops Analyst Estimates for Q1; Slashes Guidance on Tariffs Impact

Yeti Holdings, Inc. reported first-quarter results that topped analyst estimates but lowered its outlook for the year due to the projected impact of tariffs and supply disruptions. Sales and adjusted sales increased 3 percent to $351.1 million, compared to $341.4 million during the same period last year. Direct-to-consumer (DTC) channel sales...

May 8, 2025

Saucony, Merrell Drive Revenue Growth at Wolverine Worldwide 

Merrell and Saucony were the standouts among the Wolverine brands. However, like other publicly traded companies, Wolverine withdrew its full year guidance due to tariffs and the uncertain economic climate. SHOPeatSURF

May 8, 2025

Union Backers Rejoice After REI Approves No Board Members in ‘Historic’ Vote

The REI Co-op today revealed the results of its annual election to fill seats on its board of directors, and supporters of co-op workers’ union efforts are claiming a major victory. GEAR JUNKIE

May 8, 2025

Cast Your Line for Adventure on “Reel Fishing Wednesdays” Only on World Fishing Network

DENVER (May 8, 2025) /OUTDOOR SPORTSWIRE/ - The ultimate fishing experience happens every Wednesday night beginning at 6 p.m. ET with "Reel Fishing Wednesdays," only on World Fishing Network. This programming block brings together a dynamic lineup of shows, offering everything from global adventures to expert fishing tips. Featuring fan...

May 7, 2025

Introducing the BUFF® x VEJA Collection

SANTA ROSA, California (May 7, 2025) /OUTDOOR SPORTSWIRE/ - BUFF®, certified B Corporation and world leader in headwear and neckwear for outdoor enthusiasts, announces a partnership with iconic French footwear brand, VEJA. The BUFF® x VEJA capsule collection celebrates the spirit of adventure and sustainability. Bringing together VEJA’s innovative footwear...

May 7, 2025

Superfeet Reaffirms Commitment to Performance Innovation with Bold Brand Evolution

FERNDALE, Wash. (May 7, 2025) /OUTDOOR SPORTSWIRE/ - Superfeet, the global leader in performance insoles, proudly unveils the next evolution of its brand, marking a new era in the company’s journey to empower all who move. With a renewed emphasis on serving real world athletes, biomechanical innovation, and intentional design,...

May 7, 2025

Rossignol Group Names Adam Ketcheson Chief Commercial Officer

Rossignol Group has named outdoor industry veteran Adam Ketcheson as chief commercial officer, effective June 2, 2025. The company said that adding Ketcheson will accelerate its “international omni-channel deployment and contribute to its multi-season, multi-sport strategy.” SGB MEDIA

May 7, 2025

Craft Sportswear’s New Brand Film with Tim Tollefson Reminds Us: Running Is in Our DNA

BORÅS, Sweden (May 7, 2025) /OUTDOOR SPORTSWIRE/ – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, is proud to announce the global launch of its new brand campaign film, “Run. Like We’re Meant To.” Craft reminds us that we’re...

May 7, 2025

Oboz expands tree planting program with veritree partnership.

Bozeman, MT (May 7, 2025) /OUTDOOR SPORTSWIRE/ – Since its founding in 2007 Oboz Footwear has planted over 6 million trees as part of its One More Tree Program. Its new partnership with veritree expands this program to now include verified tracking of individual plantings and adds Oregon and British...