Sports News and Press Releases about Outdoor Industry Business
Want to stay up to date on the latest press releases and business news in the outdoor sports and camping industries? Scroll below to view all outdoor industry business news.
-
July 13, 2021
Todd Spaletto Discusses Dick’s SG’s Bold Outdoor Push
Dick’s Sporting Goods, last fall, confirmed it would launch a new retail concept, Public Lands, to explore “white space” in reaching outdoor enthusiasts. By December, outdoor industry veteran Todd Spaletto was hired to lead the project. In the coming months, the retailer plans to test the concept with two stores...
-
July 13, 2021
woom USA and woom Europe Merge for the Love of Cycling
AUSTIN, Texas and KLOSTERNEUBURG, Austria – July 13, 2021 – The children's bicycle manufacturer woom continues to cycle towards becoming a global brand, with the merger of woom Europe and woom USA. This merger will double woom’s workforce globally, optimize and enhance product innovation and evolve woom’s supply chain and...
-
July 13, 2021
Addaday welcomes Olympic Gold Medalist and World Cup Champion Cross-Country Skier Jessie Diggins to its Roster of Elite Athletes
SANTA MONICA, Calif., July 13, 2021– Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s Official...
-
July 13, 2021
Polartec Announces Full Use of Non-PFAS DWR Treatments
(Andover, Mass.) - July 13, 2021 - Polartec®, a Milliken & Company brand, and premium creator of innovative and sustainable textile solutions, announces the elimination of PFAS (per- and polyfluoralkyl substances) in its DWR (durable water repellent) treatments across its line of performance fabrics. This non-PFAS treatment, offering zero loss...
-
July 12, 2021
Brite-Strike Introduces the Outdoor Sport Ultra-Light Sun, Heat, Insect Protection Cap
Brite-Strike Technologies Inc. USA will introduce their new Outdoor Sport ultra-light nylon cap that offers total protection from Sun, Heat and Insects at ICAST 2021. The ultra-light nylon mesh construction has a built-in mesh gator that can be tucked up inside when not needed or removed. The stretch mesh gator...
-
July 12, 2021
Industrial Revolution Taps Northern Exposure Sporting Group to Expand Canadian Sales Team
Seattle, WA – July 12, 2020 – Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, is excited to partner with Northern Exposure Sporting Group, Inc. to expand their sales team in Canada. The rep group will cover all Industrial Revolution brands in Eastern Canada and the Maritimes....
-
July 12, 2021
With Recent Acquisitions, Pelican Ushers In New Era Of Paddlesports Consolidation
Just 18 months after its December 2019 acquisition of Confluence Outdoors, whose brands include Dagger, Perception, Wilderness Systems, Wave Sport, Mad River Canoe, Harmony Gear, and Boardworks, Pelican purchased Advanced Elements in June. Pelican, a 50-year veteran of the recreational paddlecraft industry, is a key player in everything from hardshell...
-
July 12, 2021
A closer look at the PR feud between Liberty Oilfield and The North Face
When an oil company targeted The North Face with a tongue-in-cheek marketing campaign accusing the brand of hypocritical climate activism, it served as a reminder of the contentious—yet partially codependent—relationship between the outdoor and fossil fuel industries. OBJ
-
July 12, 2021
Surf Industry Manufacturers Association Chooses Remedy Public Relations To Help With Media Outreach Prior To The Summer Olympics
ALISO VIEJO, Calif. (July 12, 2021): Surfing's debut in the upcoming Summer Olympics is sure to be a highlight of the Tokyo event. The Surf Industry Manufacturers Association (SIMA) has selected Remedy Public Relations to help with media outreach and message development before surfing's debut on the world's stage in...
-
July 9, 2021
Secondhand Sales, Re-Used Gear Sales Booming
According to Jungle Scout’s 2021 Consumer Trends Report, a quarterly study of 1,000 U.S. consumers, nearly 32% of respondents looked for pre-owned gear online, with 44% responding that they’ve purchased or sold used equipment online over the past 12 months. While 66 percent% of respondents used Amazon for their secondhand...
-
July 8, 2021
Camping World invests in van-conversion company Happier Camper
Camping World Holdings Inc. said it has made a strategic investment in Los Angeles-based Happier Camper Inc., the developer of a patented modular van conversion system called Adaptiv. This partnership will deliver the Adaptiv system and technology products for van and camper conversions to nationwide Camping World SuperCenters, the company said....
-
July 8, 2021
TransRockies Race Series Announces Garneau as Apparel and Stage Title Sponsor for TransRockies Gravel Royale
Calgary, A.B. (July 8, 2021) — TransRockies Race Series, a global leader in adventure stage races, today announces Garneau, creator of durable and performance cycling apparel, as the official apparel and stage title sponsor for TransRockies’ newest event, Gravel Royale happening this August in British Columbia. “We’re stoked to be...
-
July 8, 2021
IZIP Bikes Celebrates 15 Years of Innovation and Good Vibes
KENT, Wash. (July 8, 2021) — IZIP Bikes, a long-standing leader in the electric bike industry, celebrates its 15 year anniversary this summer. Founded by electric car pioneer Malcolm Currie, the company’s origins are rooted in the innovative technology of the EV1 automobile—the world’s first mass-produced electric car. Today IZIP...
-
July 8, 2021
WNDR Alpine launches the Reason 120 backcountry ski with new material properties and greater biobased content
Salt Lake City, Utah - WNDR® Alpine, - the pioneering outdoor brand launched as part of advanced materials company Checkerspot - unveiled its new ski lineup today, complete with improved material properties, increased biobased content, and a new, powder-focused backcountry shape: the Reason 120. WNDR Alpine’s innovation lies in cutting...
-
July 8, 2021
Inside The Call: Hydro Flask Recaptures Robust Growth In Q1
Hydro Flask resumed its strong growth rate in the first quarter ended May 31 after being disrupted by changing behaviors and store closures during the pandemic, according to the quarterly report of its parent, Helen of Troy. The water bottle brand also saw significant gains in market share in the...
-
July 8, 2021
Oros Outerwear Gets $14.5 Million in Funding
Oros, a Portland, Ore.-based technical outerwear brand, has received $14.5 million in a Series A funding round led by Elizabeth Street Ventures and Enlightenment Capital. Also participating in the financing are entrepreneur Thomas Tull, the chairman of Snap Inc.; Michael Lynton, and Brandon Shainfeld, among others. The brand is known for using...
-
July 8, 2021
Rossignol Group welcomes new sales agent for Dynastar and Lange brands
Park City, UT – July 8, 2021 – Rossignol Group is pleased to welcome John Segal to lead sales for the Dynastar and Lange brands in California and Nevada sales territory, effective immediately. Segal will be tasked with supporting current retail partners in the territory while simultaneously driving sales and...
-
July 7, 2021
Grassroots Outdoor Alliance expands to 196 retail doors, as Big Agnes and Osprey join as vendor partners
ASHEVILLE, NC (July 7, 2021) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is announcing the addition of five new retail members as well as the addition of Big Agnes and Osprey as vendor partners. The new retailers include Active Endeavors...
-
July 7, 2021
Oberalp Group Reaffirms Commitment to Sustainability
Boulder, CO (July 2021) - The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, recently unveiled its 2020 Sustainability Report and reaffirmed its commitment to a unique and comprehensive strategy focused on employee wellness, safe factory conditions, philanthropy, and environmental sustainability. The Oberalp Group published its Sustainability...
-
July 7, 2021
Leslie Jordan, Inc. Certified by the Women’s Business Enterprise National Council
[Portland, OR]—Leslie Jordan, Inc is proud to announce national certification as a Women’s Business Enterprise by WBEC Pacific, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). Leslie says, “Thanks for the warm welcome to WBENC. We are excited to connect with other women who have worked...
-
July 7, 2021
Kodiak Commits to Sustainability with “Built for What Matters” Initiative
Cambridge, Ontario, July 7, 2021– Kodiak, the 110-year-old Canadian boot brand, is taking steps to reduce its environmental footprint and improve sustainability through a new multi-year, multi-faceted initiative dubbed, Built for What Matters. The initiative kicks off with a focus on design and manufacturing, incorporating fewer, more sustainable materials and...
-
July 6, 2021
Buddy Now Protects Connecticut from Outdoor Mishaps
RICHMOND, Va. July 6, 2021 —Connecticut, the Constitution State, is the 43rd state to approve e-commerce insurtech startup Buddy (https://buddyinsurance.com/) to operate in, according to an announcement today. The Richmond-based online agency offers instant accident insurance to anyone who is active outdoors — and is a resident of a state...
-
July 3, 2021
The North Face sunsets FutureLight logo following legal dispute
The North Face announced it will discontinue the logo the brand had used for its FutureLight apparel technology after an artist named Futura filed a trademark infringement lawsuit against the company. The artist claimed that the apparel technology’s logo resembled one of his atom designs - his “signature atomic element”...
-
July 2, 2021
What Eagle Creek’s Shutdown Spells For The Travel Luggage And Adventure Travel Markets
While VF Corp.’s decision to shutter travel luggage brand Eagle Creek this fall came as a blow to its employees and its founders for the adventure travel category, it’s hardly a death knell for the category or the adventure travel market. Instead, it begs the question: Who benefits from the...
-
July 1, 2021
Anchorage RV rental company ordered to pay $110,000 over unfair treatment of tourists
The state attorney general’s office filed the civil action against Alaska Motor Home Inc. in 2019 because allegedly, the company’s owners took advantage of dozens of tourists in 2017 and 2018, charging exorbitant fees or canceling on short notice to rent vehicles to customers willing to pay higher prices. Anchorage...