October 19, 2022

Athletic Brewing Company Launches Mobile App

MILFORD, Conn. and SAN DIEGO (October 19, 2022) /OUTDOOR SPORTSWIRE/ - Athletic Brewing Company, America’s leading non-alcoholic craft brewer, today announced the official launch of its app, giving consumers a way to stay connected with all things Athletic. The user-friendly mobile app enables customers to easily locate and purchase their...

October 18, 2022

Princeton Tec Focuses on Innovation with Hire of Veteran Don Meredith

TRENTON, N.J. (Oct. 18, 2022) — Princeton Tec, the family-owned personal lighting manufacturer that has built USA-made products since 1975, named Don Meredith as Vice President of Product. Meredith will lead product development with strategic focus on innovation, vitality, and growth. He joins Princeton Tec with more than 25 years...

October 18, 2022

Yakima Partners with Meyer Distributing to Amplify Aftermarket Automotive Opportunities

Lake Oswego, OR (October 18, 2022)/OUTDOOR SPORTSWIRE/ – Yakima, the pioneering manufacturer of cargo and gear management solutions, is excited to announce its new partnership with Meyer Distributing, the leading distributor of specialty automotive parts to retailers and dealers. After rekindling the two brands’ former relationship, Yakima products such as the...

October 18, 2022

Vasque Welcomes Three New Hires to its Product and Sales Teams

Red Wing, Minn. – (October 18, 2022)/OUTDOOR SPORTSWIRE/ – Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to announce several new hires across its product, merchandising and sales departments. These investments in talent will usher in an entirely new chapter of...

October 18, 2022

Wild Rye and Skida Launch Exclusive Collaborative Collection for Title Nine

Ketchum, ID, Emeryville, CA, Burlington, VT, (Oct. 18, 2022) /OUTDOOR SPORTSWIRE/ - Women-owned, led, and founded mountain and active lifestyle brands, Wild Rye and Skida, are proud to announce a new bike and snow apparel and accessories collaborative collection, designed exclusively for women-founded retailer, Title Nine. Founded in 1989, Title...

October 14, 2022

Sea to Summit Partners with Adventure Labworks for Western US Sales Representation

Boulder, CO (October 14, 2022) /OUTDOOR SPORTSWIRE/ – Sea to Summit, the award-winning global adventure equipment brand headquartered in Western Australia, has partnered with a new sales agency for the western United States region. Effective immediately, Adventure Labworks will represent Sea to Summit in connecting retailers, and passionate users to the...

October 14, 2022

Chums Secures Top Talent For Revamped Marketing Team

Ketchum, ID (October 14, 2022)/OUTDOOR SPORTSWIRE/ - Chums is gearing up to fortify its position as the number one brand in eyewear retainers and outdoor accessories with two strong additions to its marketing department. Outdoor industry notable Ben Falkson has joined Chums in the role of Marketing Director, along with...

October 14, 2022

Reima launches a kidswear collection to support WWF’s conservation efforts

/OUTDOOR SPORTSWIRE/ - Reima, based in Finland and operational since 1944, currently leads the global market as a kids-only producer of performance wear for all climates. Reima design reflects the Scandinavian way of parenting, enabling kids’ active development of physical skills and exploration of the surrounding world. To this end,...

October 14, 2022

Snow Peak USA Announces New Leadership Structure

Portland, OR /OUTDOOR SPORTSWIRE/ - Snow Peak, the global outdoor lifestyle brand, announces a significant reorganization for its Snow Peak USA leadership. As the brand continues a remarkable growth trajectory in the US, more than tripling its sales in the last four years, the new structure will provide more global...

October 13, 2022

Startup Outdoorsy Passes $2 Billion in Transactions as RV Hype Grows

Recreational vehicle rental marketplace Outdoorsy Inc. reached a milestone in October of $2 billion in total bookings value since the startup was founded seven years ago. That’s double what it was 18 months ago, signaling that more people are taking vacations inspired by the #vanlife movement even as the pandemic fades. Bloomberg

October 13, 2022

SMITH and Boarding For Breast Cancer Launch Collab Eyewear

PORTLAND, Oregon (October 13, 2022) /OUTDOOR SPORTSWIRE/ - Honoring a longstanding partnership, shared values, and cumulative passions for pursuing thrills in the outdoors, SMITH and Boarding for Breast Cancer (B4BC) announce their newest collaboration, and first ever, co-branded sunglasses collection. The co-branded, limited-edition assortment promotes early detection and healthy, active...

October 13, 2022

VOBA and Powered Magazine partner in media project focused on outdoor recreation and careers for BIPOC Vermonters

Montpelier, Vt. (October 13, 2022) /OUTDOOR SPORTSWIRE/ - The Vermont Outdoor Business Alliance (VOBA) and Powered Magazine have partnered on a media project to magnify and amplify opportunities in the outdoors and the workplace for Black, Indigenous, and People of Color (BIPOC) Vermonters. This summer and fall, the organizations collaborated...

October 13, 2022

The Woolmark Company and Luna Rossa Prada Pirelli confirm their technical partnership ahead of the 37th America’s Cup

/OUTDOOR SPORTSWIRE/ - The Woolmark Company and Luna Rossa Prada Pirelli will take to the seas once more, as the global authority on wool continues as the official technical partner of the America’s Cup team. The partnership has extended to better support the team and crew, who will continue to...

October 13, 2022

Backbone Media Appoints Greg Williams as President in New Chapter for Colorado-based Marketing Agency

CARBONDALE, Colo. /OUTDOOR SPORTSWIRE/ - As Backbone Media celebrates its 25th anniversary this month, Greg Williams, the longtime vice president of media and a partner in the business, has been named the agency’s new president. Backbone represents more than 100 leading outdoor and lifestyle brands, with nearly 120 employees working...

October 13, 2022

Three-Peat For Sun Valley As North America’s Number 1 Ski Resort

Sun Valley, ID. – Oct. 13, 2022 /ENDURANCE SPORTSWIRE/ - Sun Valley Resort, North America's first destination ski resort, established in 1936, is now able to claim another historic place in award annals, as a three-peat winner of Top Ski Resort in the West from SKI Magazine’s revered Annual Ski...

October 13, 2022

Women-Powered Outdoor and Lifestyle Apparel Brand, Krimson Klover, Brings on Powers-Pedersen Sales Group as Midwest Rep

BOULDER, COLO., October 13, 2022 /OUTDOOR SPORTSWIRE/ – Fast-growing, women-owned and women-led apparel brand Krimson Klover is proud to announce Powers-Pedersen Sales Group will be representing the company in the Midwest territory. Founded in 2009, Krimson Klover designs eye-catching, ethically-sourced, low impact apparel that blends high-quality, long-lasting performance with fun, convenient...

October 13, 2022

Title Nine’s Pitchfest Outdoor Edition Announces 2022 Winners

Emeryville, Calif, Oct 13, 2022 /OUTDOOR SPORTSWIRE/ – Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its fifth-annual Pitchfest Outdoor Edition. One of three Pitchfest programs hosted by Title Nine to encourage entrepreneurial women to...

October 12, 2022

THOR Announces 5% Increase in Its Regular Quarterly Dividend

ELKHART, Ind., Oct. 12, 2022 -- THOR Industries, Inc. (NYSE: THO) today announced that its Board of Directors approved, at its October 12, 2022 meeting, an increase in the amount of THOR’s regular quarterly dividend to $0.45 per share from $0.43 per share, an increase of approximately 5%. The regular...

October 12, 2022

Houdini Bolsters Global Leadership Driving Brand Acceleration; Establishes U.S. Office in Portland, Oregon

STOCKHOLM (October 12, 2022) – Houdini, the functional life wear company committed to designs that are timeless, versatile, minimalist and circular, today announces a bolstered global leadership team and the establishment of a U.S. office in Portland, Oregon, a hub of innovation in a place that highly values its connection...

October 12, 2022

The North Face Eyes New Growth Targets

At VF Corp.’s Investor Day, Nicole Otto, global brand president, featured the company’s growth plans in the trail/hike, footwear and owned stores categories and announced its latest mission statement, expected to guide its growth over the next five years. VF set TNF’s growth target in the high-single to low-double-digits in...

October 12, 2022

Ibex Adds New Sales Representation Across Northeast and Southern Central Regions

Nederland, CO (October 12, 2022)/OUTDOOR SPORTSWIRE/ –  Ibex, leader in merino wool apparel and accessories, has partnered with two additional agencies to manage sales, gaining coverage throughout the Northeast and the South. Mark Roadarmel Sales serves New York, New Jersey, Pennsylvania, and all of the New England states. John Roadarmel, Principal at...

October 12, 2022

Businesses Celebrate as Biden Administration Designates Camp Hale – Continental Divide National Monument

BEND, Ore. (October 12, 2022) /OUTDOOR SPORTSWIRE/ – The Conservation Alliance (TCA), the leading national business coalition working to conserve land and water, today celebrates the Biden administration's designation of the Camp Hale - Continental Divide National Monument and protections for Thompson Divide. Located near Leadville, CO, the newly designated Camp Hale...

October 11, 2022

September Saw Another Stock Slide for the Outdoor Industry. This Time, It Was a Big One

The OBJ Outdoor Index tracked similarly to other U.S. indices last month, heading south as winter approaches. The outdoor industry sustained a bruising 10.58 percent dip after August’s 3.04 percent decline, continuing a downward trend that shows no signs of slowing and has all but erased short-term hopes for investors...

October 11, 2022

onX and Outdoor Alliance Announce Data Partnership to Protect Public Land Access

Missoula, Mont. October 11, 2022/OUTDOOR SPORTSWIRE/ – onX, a pioneer in outdoor digital navigation, announced its data partnership with Outdoor Alliance, a coalition of ten human-powered outdoor recreation groups, in an ongoing effort to protect outdoor recreation and our public lands and waters. onX brings outdoor experiences to life through its suite...

October 11, 2022

Eagle Creek Partners with In-Sport for Canadian Distribution

Steamboat Springs, CO (October 11, 2022)/OUTDOOR SPORTSWIRE/ – Eagle Creek, the leading manufacturer of adventure travel gear, is proud to announce a new partnership with In-Sport Fashions for nationwide product distribution in Canada.  The partnership will offer Canadian consumers much wider product availability and improved customer support in-market. Canada represents a key...