ESW Syndicated
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January 23, 2018
GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel
Berkeley, Calif. (January 23, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel for his daughter, a top ultramarathoner. What he created was a product that enabled athletes...
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January 23, 2018
FuelBelt® Welcomes Kenzie Hunnings as Marketing Specialist
Durham, N.C. (January 23, 2018) – FuelBelt®, the pioneer in hydration belts and accessories, hires Kenzie Hunnings as marketing specialist to support the brand in the run specialty market. Hunnings, who has worked with Implus as in-house sales support for Balega since 2016, will assume responsibilities for FuelBelt’s day-to-day marketing initiatives,...
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January 23, 2018
La Sportiva Celebrates 90th Anniversary in 2018
(BOULDER, Colo.) – 2018 marks a monumental year for La Sportiva as the brand celebrates in 90th Anniversary. Founded by Narciso Delladio in 1928 in the Dolomites of Italy, the brand is still family-owned by the Delladio family. Widely recognized around the world, La Sportiva is a leader in mountaineering,...
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January 23, 2018
Orange Mud to Attend ISPO Munich
Castle Rock, CO – Orange Mud will be present at the 2018 ISPO Munich Trade Show marking the first time Orange Mud will be in attendance for the event. Orange Mud is very excited to be on site to present their line of cycling and running hydration packs and accessories;...
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January 22, 2018
Darn Tough Vermont Continues to Inhale Market Share with 27% Growth Year over Year
Northfield, VT. (January 22, 2018) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance, outdoor and lifestyle socks, finishes off its 33rd straight quarter with double digit growth, exceeding the company’s goals for snatching market share. Driven by opening 291 new retail doors, continued investment with existing...
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January 22, 2018
Accell North America Launches 2018 Consumer-Centric Omnichannel Strategy; Built to Modernize IBD’s
Kent, Wash. (January 21, 2018) – The retail correction has set in to the bike industry, and by all accounts, bicycle wholesale is broken. Independent Bicycle Dealers (IBD’s) are carrying more than their fair share of the risk and suffering through the evolution. Yet the old playbook model is still...
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January 22, 2018
Chamois Butt’r Ships Eco-Friendly, Retail Ready Packaging in 2018
PLEASANT VALLEY, Mo. (January 22, 2018) – Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve riding comfort, boasts a new, more environmentally-friendly Retail Ready Packaging (RRP) that can be put straight onto the shelf or display hook with a limited amount of unpacking. “In doing research...
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January 18, 2018
Chums Introduces A New Line of Hip Packs for Active, Modern Lifestyles
Salt Lake City, UT (January 18, 2018) – Chums, producer of adventure travel accessories to protect and organize your gear, introduces a new line of solution-based hip bags, the Transit Series, for active, modern lifestyles and adventures. For Spring 2018 Chums introduces a line of minimalist hip bags, the Transit...
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January 18, 2018
Vuarnet Introduces Nightlynx Engineered to Deliver Visual Sharpness in Low Light Conditions
New York, NY – January 18, 2018 - Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announces the introduction of their Nightlynx lenses. These new lenses deliver unmatched clarity and visual sharpness at night, dusk and dawn as well as in rainy or foggy...
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January 16, 2018
PEARL iZUMi is Exclusive Apparel Sponsor of the Oskar Blues Old Man Winter Bike Rally
Louisville, Colo. (Jan. 16, 2018) - PEARL iZUMi, maker of performance cycling apparel and footwear, will be the exclusive clothing partner of the Old Man Winter Rally held Feb. 11, 2018 in Lyons, Colorado. They will attend with their ambassador team in tow and more than 40 PEARL iZUMi riders will...
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January 16, 2018
Under Armour Mountain Running Series, Presented by GORE-TEX® Products, Announces 2018 Race Calendar
BALTIMORE, MD (Jan. 16, 2018) — Under Armour, the global leader in innovative performance apparel, footwear and equipment, announced today the race dates and locations for the 2nd annual Under Armour Mountain Running Series, presented by GORE-TEX® Products. In partnership with POWDR, the trail running series is designed for running...
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January 15, 2018
Vibram Expands West With New Portland Office
CONCORD, Mass. (January 15, 2018) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today announced the opening of its new office in Portland, Oregon. In doing so, Vibram announced several new positions including a dedicated sales, design and development team to support existing clients...
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January 11, 2018
Sport and Style Meet at the Summit with Vuarnet Ice
New York, NY – January 11, 2018 - Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announced today the launch of Ice, their latest collection. Drawing on 60 years experience and an intensive two-year development, Ice features the brand’s unique mineral glass lenses and state-of...
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January 11, 2018
Eagle Creek Introduces All-New Stretch
San Diego, Ca. (January 11, 2018) – Leading the travel security category since the introduction of Undercover™ products in 1984, Eagle Creek has created a line of products that address travel while doubling as excellent everyday styles. The new line of stretch styles offer flexibility and organization, for a long...
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January 11, 2018
Challenge the Cold in La Sportiva’s Fall 2018 Collection
January 11, 2018 (BOULDER, Colo.) – For Fall 2018, La Sportiva introduces a new Mountain boot, two new Mountain Running shoes, and a collection of apparel that allows winter enthusiasts to pursue their preferred outdoor adventures, even when confronted with winter’s frosty bite. Runners and mountaineers, specifically, will be able...
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January 10, 2018
Terra Public Relations Hires PR Veteran Lori Crabtree
Jackson, WY (January 10, 2018) – Jackson Hole-based Terra Public Relations is excited to announce Lori Crabtree will be joining the team as Account Executive and All Around Master of Making It Happen. No strangers to working together, Terra PR founder Alli Noland and Lori met in 2001, when Lori...
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January 9, 2018
FITS® Debuts New Compression Sock Series
Chattanooga, TN (Jan 9, 2018) – FITS®, maker of the best fitting performance socks in the market place, announces the debut of their new compression sock line, the brand’s first true all-day/recovery compression sock. FITS®’ new compression series is comprised of 3 over-the-calf style socks, each with varying amounts of...
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January 8, 2018
Headsweats Welcomes New 2018 Ambassador Team
Cincinnati, OH – January 8, 2018 – Headsweats, the leader in performance headwear, is excited to announce its 2018 Ambassador Team. Thirty-five outstanding athletes were selected from over 500 applications based upon their personal and athletic accomplishments within their sport. The roster includes 27 new and 8 returning athletes from...
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January 4, 2018
Orange Mud Attending the 2018 Iowa Bike Expo
Castle Rock, CO (January 4, 2017) – Orange Mud will be present at the 2018 Iowa Bike Expo marking the first time Orange Mud will be in attendance for the event. Orange Mud is very excited to be on site to present their cycling specific product line; including the newest...
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January 3, 2018
Flylow shows off new Perm at Outdoor Retailer + Snow Show
DENVER, COLO. - Flylow (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, will be showing off their new Perm at next month’s Outdoor Retailer + Snow Show. The Perm, by Intuitive, is a custom-built technical fabric that sets a new standard for skiing performance by combining the...
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December 22, 2017
Eagle Creek Introduces All-New Pack-It Active™
San Diego, Ca. – As the inventors of the packing solutions category in 1996, Eagle Creek has long been innovating around solutions for travel and everyday organization. With new water resistant styles featuring odor preventing Protx2™ built-in anti-microbial treatment, the new Pack-It Active™ Collection speaks directly to the person always on...
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December 21, 2017
TerraTrike shows support for local cycling community with donation to The Spoke Folks
GRAND RAPIDS, Mich. — TerraTrike, a pioneering local recumbent tricycle company, has donated more than $3,000 worth of cycling accessories to The Spoke Folks, a non-profit bike cooperative based in Grand Rapids. “We love what The Spoke Folks stand for and what they’re doing for the Grand Rapids community –...
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December 19, 2017
Hydro Flask Expands Global Presence with Distribution in Australia
Bend, OR (December 19, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, will expand its growing global presence into the Asia-Pacific market this fall. Beginning in December 2017, Hydro Flask will launch into Australian retailers...
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December 18, 2017
Thomson Bike Tours Launches New, First-Class Trip to Colombia
escape the January cold while immersing in a cycling and cultural GUILFORD, Conn. (December 18, 2017) – Thomson Bike Tours, the leading operator of premier cycling tours around the world for the past 15 years, announces a tour around Medellin, Colombia – one of their new, exclusive world-class bike trip...
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December 18, 2017
Hillsound Equipment Sponsors Winter Wild Race Series
Vancouver, BC (December 18, 2017)- Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is excited to be a product sponsor for the 9th annual Winter Wild Race Series. Each race in the New England-based series is set to challenge both the legs...