ESW Syndicated
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December 12, 2017
Yakima Promotes Joel Grabenstein to Senior Director of Marketing
Lake Oswego, OR – December 12, 2017 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has announced the promotion of Joel Grabenstein to Senior Director of Marketing. Grabenstein, who has been with Yakima since 2003, was previously Category Director. As Senior Director of Marketing, Grabenstein...
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December 11, 2017
TerraTrike partners with Adventure Cycling to promote human-powered travel, offers holiday discounts
GRAND RAPIDS, Mich. – TerraTrike, the company known for popularizing three-wheeled adventure craft, has partnered with Adventure Cycling to offer a free year’s membership to the cycling organization alongside a $200 discount on TerraTrike accessories with the purchase of select models. “Adventure Cycling has done for bicycle travel what Einstein...
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December 11, 2017
Orange Mud Partners with Hellkaat Hundie Gravel Road Bike Race for 2018
Castle Rock, CO (December 11, 2017) – Orange Mud is joining The Hellkaat Hundie family for the fifth annual running of this gravel road bike race! The Hellkaat Hundie is a 100 mile timed bike race on the beautiful and hilly gravel roads in West Michigan. In conjunction with the...
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December 8, 2017
Orange Mud Announces 3 Year Partnership Extension with Western States 100
Castle Rock, CO (December 8, 2017) – Orange Mud is very excited to announce a three (3) year agreement making Orange Mud the official Hydration Pack partner for Western States 100 Mile Endurance Run (WSER). This marks an extension of what has become an excellent partnership between Orange Mud and...
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December 7, 2017
Escape the Everyday with Aventura Clothing’s Fall ’18 Collection
Reno, NV – December 7, 2017 – Acknowledging the need to escape the everyday, Aventura Clothing’s Fall ’18 collection is a line of comfy, cozy, versatile styles designed to accommodate life on and off the grid. Highlights from the collection include tunics, flowy cardigans, plush fleece jackets and leggings with...
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December 7, 2017
inov-8 at the Forefront of Graphene Sports Footwear Revolution
Southborough, MA (December 6, 2017) – inov-8 is launching a revolutionary world-first in the sports footwear market following a unique collaboration with scientific experts to bring Graphene to running and fitness shoes. The British brand, with a North American headquarters in Massachusetts, worked closely with The University of Manchester team...
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December 5, 2017
NICA Kicks-Off 2017 Share the Ride Campaign
BERKELEY, Calif. - The National Interscholastic Cycling Association (NICA) kicks-off its 2017 Share the Ride Campaign with a new twist. This year when you become a NICA Sustainer, you are eligible to win a trip with Western Spirit Cycling Adventures. Austin McInerny, NICA President, reports, “The annual NICA Share the...
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November 30, 2017
Gore launches new GORE-TEX® INFINIUM™ product brand
FELDKIRCHEN-WESTERHAM (30 November 2017) — For more than 40 years, the GORE-TEX® brand has stood for performance, functionality, quality, comfort and trust. W. L. Gore & Associates (Gore) is building upon this expertise to lead the GORE-TEX® brand into a new evolution stage that goes way beyond “waterproofness." Beginning in...
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November 29, 2017
Superfeet Unveils ME3D™ Recover; Industry’s First Fully Customized Recovery Slide
FERNDALE, Wash. (November 29, 2017) – With more than 40 years’ experience crafting and perfecting foundational support for life on the go, Superfeet is building on the successful introduction of FitStation powered by HP, and proudly previews the next evolution of the experience with ME3D™ Recover – recovery slides. FitStation...
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November 29, 2017
La Sportiva Bolsters Sales Team with Jeff Sadler
(BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain footwear since 1928, announces today the hiring of Jeff Sadler as national sales manager. Sadler joins the brand from Deuter and will work closely with the network of independent sales reps and La Sportiva dealers that are crucial to...
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November 28, 2017
Balega Silver Sock Honored with Awards from SELF and Runner’s World Magazine
Durham, N.C. (November 28, 2017) – Balega International, a leading sock brand in the run specialty market, earned Gear of the Year from Runner’s World Magazine for 2017 for its innovative Silver performance running sock. Balega’s new Silver technical running sock, which debuted in February, also was the recipient of...
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November 28, 2017
Native Eyewear Announces First Installment of New Styles in 2018 Sunglasses Collection
LONGMONT, Colo. (November 28, 2017) — Native Eyewear announced today two new styles from its 2018 sunglasses collection now available for purchase both in stores and online. The Wells and Acadia embrace Native’s ‘Roam Free’ lifestyle and continue Native’s core philosophy that fuses function and performance with style. Native has...
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November 27, 2017
Implus Announces Plan to Bolster Sales Team
Durham, N.C. (November 27, 2017) – Balega, a leading performance sock brand in the run specialty market, this week announced plans to realign its sales territories and add to its sales team to better serve its brick-and-mortar specialty retailers. As many brands in the specialty space are scaling down their...
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November 27, 2017
World T.E.A.M. Sports’ Face of America Ride to Gettysburg Returns April 27-29
Holbrook, New York, November 27, 2017 – Face of America, non-profit World T.E.A.M. Sports’ inclusive two-day bicycle and hand cycle ride to historic Gettysburg, returns to the Washington D.C. and Philadelphia regions this April 27-29. As one of America’s most inspiring events, participating athletes include adaptive military veterans and able-bodied...
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November 27, 2017
Thomson Bike Tours Signs with Canyon Bicycles as Official Bike Partner for 2018
GUILFORD, Conn. (November 27, 2017) – Thomson Bike Tours, the leading operator of premier cycling tours around the world for the past 15 years, today announces it is joining forces with Canyon Bicycles as its official bike partner for 2018. The exclusive partnership enhances Thomson’s bike fleet for riders and...
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November 21, 2017
Darn Tough Adds More Muscle to Southeast Territory with New Sales Team
Northfield, VT. (November 21, 2017) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is pleased to welcome Decker and Associates to the team as the agency of record in the Southeast territory. With deep experience working with iconic brands such as Adidas Outdoors,...
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November 20, 2017
MBT Shoes signs SIMBOL Communications as PR Agency of Record
Saint Louis, Missouri — Refocusing efforts in the US market, MBT® – the original “Physiological Footwear” brand – has hired Park City-based SIMBOL Communications as their public relations agency of record. SIMBOL will handle PR for all lines but will focus primarily on the technical running and fitness models. The brand...
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November 17, 2017
Chemical-free, thermoregulating and ‘smart’ – Coolcore partners with Pale Morning Media
PORTSMOUTH, NH, (November 17, 2017) – Coolcore (www.coolcore.com), the leader in chemical-free thermoregulating fabric, this week announced a partnership with Pale Morning Media for national public relations support. Coolcore’s “smart” fabric is an engineered material that rapidly accelerates the evaporative drying process without chemical additives or treatments. Independently regulating the...
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November 16, 2017
United By Blue Opens New Store and Outdoor Inspired Cafe
PHILADELPHIA, PA (THURSDAY, NOVEMBER 16, 2017) - United By Blue (UBB), the sustainable outdoor apparel brand with a mission to remove a pound of trash from the earth’s oceans and waterways for every product sold, announces today their move into a new flagship store. The pending LEED Platinum certified space...
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November 15, 2017
Balega Opens Application for 2018 Impi Ambassador Team
Durham, N.C. (Nov. 15, 2017) - Balega, a leading performance sock brand in the run specialty market, has opened the application portal today for its fourth annual “Impi” influencer team. Impi team members will represent Balega as brand ambassadors to help illuminate Balega’s core pillars – performance, excellence, harmony, creativity...
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November 14, 2017
Portsmouth Polar Plunge Supports 46th Annual Rotary Thanksgiving Dinner
PORTSMOUTH, N.H. – For the fifth straight year, the Warren Miller Road Crew is proud to announce their annual Polar Plunge, Nov. 22 at noon on Wallis Sands Beach, in support of the Portsmouth Rotary Thanksgiving Dinner. The first 20 plungers to bring a non-perishable food item and join the...
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November 14, 2017
Purple Orange Brand Communications Opens Colorado Office and Recruits New Talent
Jackson Hole, WY — Creative brand communications agency Purple Orange is pleased to announce a new office opening and new hires. Located in WY at the base of Jackson Hole’s town-hill Snow King Mountain, Purple Orange Brand Communications has served a wide-range outdoor, healthy lifestyle, and natural food clients since 2009....
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November 10, 2017
250-Mile, Nonstop Run to Honor Down Syndrome Advocacy and World Down Syndrome Day
WASHINGTON – The National Down Syndrome Society® (NDSS), the leading human rights organization for all individuals with Down syndrome, is proud to announce RUN FOR 3.21. On March 21, 2018, National Down Syndrome Day, athletes will run from the U.S. Capitol to the United Nations. This 250-mile run from Washington,...
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November 8, 2017
Introducing “Heroes in the Wild,” an Outside TV Web Exclusive
WESTPORT, CT (Nov. 8, 2017) — Outside TV, the leader in adventure-sports content, is proud to announce a brand-new pilot episode of “Heroes in the Wild,” exclusive to OutsideTV.com and their free app Outside TV Features. The new show follows one military veteran and one former professional athlete paired up...
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November 3, 2017
Kitsbow to Donate 50 Percent of November 3 Sales to Redwood Credit Community Fund
PETALUMA, Calif. (November 3, 2017) — Kitsbow, Sonoma County based maker of premium cycling clothing and accessories, is donating 50 percent of its total sales from Friday, November 3 to the Redwood Credit Community Fund. The Community Fund will directly aid the North Bay Fire Relief Fund, supporting the four...