May 10, 2018

Vintage Electric Introduces the All-New 2018 Scrambler S

Santa Clara, CA — Hot on the coattails of their coveted, surf-inspired Jeff Clark Cruz collaboration ebike, Vintage Electric is proud to launch the all-new Scrambler S – ideal for those who like to include the roads less traveled on their journeys. For more info and imagery, click here. For Vimeo...

May 8, 2018

Balega Unveils New Website to Better Engage Passionate Audience

Durham, N.C. (May 8, 2018) – Balega International, a leading sock brand in the run specialty market, debuts a new website this week at balega-socks.implus.com. With new digital tools and resources, the new site helps tell the colorful Balega brand story, raises awareness about the good work that Balega is...

May 7, 2018

Chamois Butt’r Returns as Official Dirty Kanza 200 Partner for 2018

PLEASANT VALLEY, Mo. (May 7, 2018) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, announces its continued sponsorship as the official skin care sponsor of the Dirty Kanza 200, the world’s premier endurance gravel road race. The Dirty Kanza will be held June 2 on the challenging and...

May 7, 2018

Farm to Feet teams up with Jennifer Pharr Davis for Sweepstakes

Mt. Airy, North Carolina (May 7, 2018) — To mark the introduction of long distance hiker and National Geographic Adventurer of the Year Jennifer Pharr Davis’ new book, The Pursuit of Endurance: Harnessing the Record-Breaking Power of Strength and Resilience, Farm to Feet, makers of 100% American socks has partnered...

May 3, 2018

DannyShane Taps SIMBOL Communications as PR Agency of Record

Dallas, TX (May 3, 2018) — The bold stripes, plaids and colors are highly recognizable, even when flying past you on the road or trail – and if the masses don’t already know boutique cycling apparel brand DannyShane, confidence is high they soon will, with a major new push in...

May 3, 2018

Colorado Series becomes first ultra in the world sponsored by Cannabis Brand

Castle Rock, CO – May 2, 2018 –Human Potential LLC, an event management company that hosts The Human Potential Running Series, announced today that Colorado-based Elixinol is an official sponsor of their series of events; marking the first time that an ultra race, or ultra race series, has been officially...

May 1, 2018

Vibram® FiveFingers® Announces Distribution of its Flagship Performance Water Shoe in Dick’s Sporting Goods®

CONCORD, Mass. (May 1, 2018) – Vibram, the worldwide leader in high performance soles and creator of the Vibram FiveFingers articulated toe shoe, announced today that its latest FiveFingers minimalist shoe for spring 2018, V-Aqua, is now available at nine different Dick’s Sporting Goods (DSG) stores nationwide. The V-Aqua is...

April 30, 2018

Implus Acquires Leading Winter Traction Brand

(DURHAM, N.C.) – April 30, 2018 – Implus, a provider of athletic, fitness and outdoor accessories today announced the acquisition of 32 North Corporation d/b/a STABIL®, the maker of STABILicers®, Stat-A-Rest® and STABIL Turf performance footwear traction products made in the United States and Canada. STABIL will be integrated into...

April 30, 2018

Implus Expands Independent Retail Sales Team with New Territory Managers

Durham, N.C. (April 30, 2018) – Implus expands its Independent Retail sales team with the addition of seven new territory managers to better support specialty retailers for Balega, FuelBelt, Yaktrax, DryGuy, TriggerPoint, Perfect, FootZen, Sof Sole, Spenco, Harbinger, Perfect, and Sneaker Balls. The new hires bring the total number of...

April 24, 2018

World T.E.A.M.’s Face of America Cycling to Gettysburg April 28-29

(Arlington, Virginia, April 24, 2018) – Adaptive athletes from across North America, Puerto Rico and Europe are arriving this week in Arlington and Valley Forge, Pennsylvania to participate in national non-profit World T.E.A.M.’s 16th annual Face of America bicycle and hand cycle ride to historic Gettysburg, Pennsylvania April 28-29. The...