ESW Syndicated
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January 29, 2019
Lizard Skins Issues Three Dealer Trail Grants for 2019
American Fork, Utah — Lizard Skins, one of the industry leaders in cycling grips and road tape, is continuing its long history of supporting trail construction and maintenance. Over the years, Lizard Skins has donated thousands of dollars to trail upkeep through sales of their giveback grips: the Moab and...
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January 23, 2019
LEM Helmets Welcomes Keith Cozzens as Global Brand Marketing Director
MORGAN HILL, Calif. (Jan. 23, 2019) - LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes Keith Cozzens to the team as Global Brand Marketing Director. Bringing more than a decade of brand communications, PR, and marketing experience in the bike,...
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January 9, 2019
Honey Stinger Announces Sponsorship of RAM Racing’s Allstate Hot Chocolate 15/5K National Race Series
STEAMBOAT SPRINGS, Colo. (Jan. 9, 2018)—Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is pleased to announce its sponsorship of the 2019 Allstate Hot Chocolate 15/5K race series, produced by RAM Racing. The Allstate Hot Chocolate 15/5K series includes events in 18 locations throughout the United States in 2019,...
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December 7, 2018
PEARL iZUMi’s 2019 Sugar and Tour Road Shoes Now Available
LOUISVILLE, Colo. (Dec. 7, 2018) — PEARL iZUMi has transformed its road collection for 2019 with new styles, colors and patterns. With a refocus on sleek and effortless design, the new road collection—from head to toe— is like nothing PEARL iZUMi has ever created. PEARL iZUMi is proud to announce...
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November 27, 2018
Merrell Joins the Ragnar Trail Series as the Official Footwear Partner
ROCKFORD, Mich. (Nov. 27, 2018) — Merrell, the leading outdoor brand that gives you all you really need to discover the simple yet profound power of the trail, has announced their partnership with Ragnar Trail Series as the official footwear sponsor of the 2019 and 2020 seasons. Merrell will have a...
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November 15, 2018
Athletes from Alternative Sports Come Together to Build Deeds Alone
Evergreen, CO – Athletes across ten alternative sports are teaming up to build Deeds Alone, a digital hub for fans and consumers that will launch at the end of January 2019. Seeking to be the IMDb of alternative sports, Deeds Alone showcases athletes, content, outdoor brands and gear, social media,...
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October 23, 2018
Why Wigwam, Why Now
Sheboygan, WI. (October 23, 2018) – Wigwam Mills Inc., has launched the Why Wigwam, Why Now informational campaign to introduce new consumers, and remind those who have long been familiar with the 114-year-old brand. The campaign will cover the deep history of the family owned company, recent breakthroughs in technology,...
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October 18, 2018
Honey Stinger Announces Equity Investment by Factory LLC
STEAMBOAT SPRINGS, Colo. (Oct. 18, 2018) — Honey Stinger, the award-winning manufacturer of honey-based nutritional products, today announced an equity investment by Factory LLC. Factory LLC is an operating company with $250M of investable capital used to acquire meaningful equity stakes in high potential food, beverage and pet health companies. The new partnership will give...
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October 16, 2018
Velnox Tarsier – your headtorch alternative
Just when you thought the options for wearable night lights, like headlamps and torches, couldn’t possibly expand, along comes the Velnox Tarsier. The Tarsier is a chest-worn, LED panel light, that produces a broad light field – to provide the wearer with a floodlight type light field. Perfect for any...
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October 15, 2018
American Portfolios Increases Support for World T.E.A.M.’s Face of America
Holbrook, New York, October 15, 2018 – National non-profit World T.E.A.M. announced today that American Portfolios Financial Services, Inc., a privately-held, independent broker/dealer that provides services and support to financial advisors throughout the country, is increasing their support for the organization. Through this support, the Long Island-based firm is recognized...
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September 18, 2018
Liv Cycling Introduces Enviliv Advanced Pro Disc Series
NEWBURY PARK, Calif. (Sept. 18, 2018) – Liv Cycling, the company dedicated to getting more women on bikes, today introduces its high-performance EnviLiv Advanced Pro Disc series. Designed for optimal speed, EnviLiv is a responsive road bike built with a lightweight but stiff advanced-grade composite frame and efficient AeroSystem tubing....
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September 13, 2018
Beyond Coastal Expands its Athlete Team to 13 in 2018
Sun Valley, ID. (Sept. 13, 2018) – Beyond Coastal, manufacturer of premium sun care products, recently welcomed three new athletes to its Athlete Team including skier Hadley Hammer, endurance runner Joseph Gray and Ultrarunner Ian Sharman. Started in 2018, the Beyond Coastal Athlete Team has grown to 13 athletes in...
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August 28, 2018
Balega and TriggerPoint Partner with Ragnar Series to Become Official Sock and Foam Roller Brands of the Race
Durham, N.C. (August 28, 2018) – Balega, a leading performance sock brand in the run specialty market, and TriggerPoint, the market leader in foam rolling, movement products and education, announce their partnership with Ragnar, the premier series of overnight road and trail running relay adventures in the United States. The...
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August 23, 2018
PEARL iZUMi Introduces New Winter MTB Pants and Additions to the BikeStyle® Collection
LOUISVILLE, Colo. (August 23, 2018)— For Fall/Winter 2018, PEARL iZUMi is introducing a new collection of winter mountain bike pants— the Summit collection includes the new Summit AmFIB® Pant, Summit AmFIB® Lite Pant and Summit AmFIB® Convertible Pant. They all feature AmFIB® Softshell and water shedding Thermal Fleece fabric with...
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August 23, 2018
PEARL iZUMi’s Fall 2018 Road Apparel Now Available
LOUISVILLE, Colo. (August 23, 2018)— For Fall 2018, PEARL iZUMi introduces an extensive line of new and updated jackets, jerseys and tights to keep you riding into the Fall and Winter months. With a focus on simplifying layering decisions, additions to the road collection are designed to keep riders comfortable...
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August 1, 2018
Bridgedale Introduces Waterproof, Breathable StormSocks
Buffalo, N.Y. (August 1, 2018) -- Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, introduces its first 100% waterproof and windproof breathable sock called StormSock. Developed to provide wet weather protection and day long comfort, it combines Bridgedale’s latest knitting technology, FusionTech™ with a HydroTech™...
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July 17, 2018
Osprey Goes All In with Bike Hydration for Spring 2019
Cortez, CO – July 17, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, is revamping their bike hydration line for Spring 2019. The all-new assortment delivers a comprehensive collection of ventilated packs with bike-specific fit and an innovative feature sets that...
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July 9, 2018
PEARL iZUMi Updates PI / BLACK Collection
LOUISVILLE, Colo. (July 9, 2018) – PEARL iZUMi is expanding the exclusive PI / BLACK collection, which sets new standards in both aesthetics and function for the most discerning riders. The new pieces combine cutting edge technology with modern aesthetics. The additions consist of the PI / BLACK Bib Short and...
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June 27, 2018
PEARL iZUMi Reveals Social Purpose Statement
Louisville, Colorado (June 27, 2018) – PEARL iZUMi, the world’s leader in cycling apparel and footwear, announces an elevated focus on actions to positively impact the environment and riding communities. The defining perspective for this increased alignment of efforts is captured in a new Social Purpose statement: Because we believe how...
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June 25, 2018
World OCR Announces Safe Sport Committee
Lausanne, Switzerland, June 25th, 2018: World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the formation of a Safe Sport Committee and appointment of Chair Dr. Yetsa A. Tuakli-Wosornu. With the recent exposure of sexual abuse scandals at the highest level across multiple countries and sports, World OCR...
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June 21, 2018
GU Energy Labs and NICA Team Up on New Special-Edition Energy Gel
Berkeley, Calif. (June 21, 2018) — GU Energy Labs is teaming up with the National Interscholastic Cycling Association (NICA) to support student-athletes. Crafted with the help of NICA student-athletes at GU’s headquarters in Berkeley, a special-edition French Toast Energy Gel joins the “GU Gives” family of products with ten percent...
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May 16, 2018
Orange Mud Brings Out a Trio of New Products to Keep Athletes Organized, Focused, and Hydrated
Castle Rock, Colorado, [May 16, 2018] - Orange Mud (https://www.orangemud.com), a leading manufacturer of hydration packs for running, biking, and a range of other sports, this week released several new products. The first of the three, the Adventure Pack 12L, is a scaled-down version of the Adventure Pack 20L, designed...
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May 15, 2018
Kitsbow Unveils V2 Collection for Spring-Summer 2018
PETALUMA, Calif. (May 15, 2018) — Kitsbow, maker of premium cycling clothing and accessories, today introduces the Spring-Summer 2018 V2 collection, built for the relentless cyclist, bearing craftsmanship, function, and style. “Creating cycling apparel that sets the bar for quality, style, and durability is Kitsbow’s main focus, and the new...
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May 10, 2018
Vintage Electric Introduces the All-New 2018 Scrambler S
Santa Clara, CA — Hot on the coattails of their coveted, surf-inspired Jeff Clark Cruz collaboration ebike, Vintage Electric is proud to launch the all-new Scrambler S – ideal for those who like to include the roads less traveled on their journeys. For more info and imagery, click here. For Vimeo...
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May 8, 2018
Balega Unveils New Website to Better Engage Passionate Audience
Durham, N.C. (May 8, 2018) – Balega International, a leading sock brand in the run specialty market, debuts a new website this week at balega-socks.implus.com. With new digital tools and resources, the new site helps tell the colorful Balega brand story, raises awareness about the good work that Balega is...