ESW Syndicated
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February 27, 2019
Honey Stinger Becomes the Official Energy Gel of New York Road Runners
New York – New York Road Runners (NYRR), the world’s premier community running organization, today announced a multiyear partnership with Honey Stinger, the leading manufacturer of honey-based nutritional products. Honey Stinger will be the Official Energy Gel of NYRR. Energy gels are a popular staple among long-distance runners to help...
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February 27, 2019
MODe Sponsors Ultra-Endurance Cyclist Evens Stievenart
SEBRING, FL — MODe proudly announces the sponsorship of ultra-endurance cyclist Evens Stievenart. Stievenart recently rode a stunning 533 miles in 24 hours at the Bike Sebring 24-Hour RAAM qualifying race on February 9th and 10th. Powered by MODe’s line of all-natural sports nutrition products, Stievenart averaged 22mph for the...
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February 27, 2019
Merrell Announces Spring/Summer 2019 Trail Running Collection
ROCKFORD, Mich. — Merrell, the leading outdoor brand that provides all you really need to discover the simple yet profound power of the trail, has announced their Spring/Summer 2019 trail running line with technical features designed to deliver the most personalized connection to the trail based on personal preference. New Products...
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February 22, 2019
World OCR names OCRM the global media outlet for OCR
Lausanne, Switzerland: World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today OCRM Network (OCRM) as the official provider for obstacle course racing news and media worldwide. OCRM will cover all major events by FISO and affiliates on a global basis. These events and videos will be available on...
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February 21, 2019
GORE-TEX Brand Challenges Users to Share their Life in Action
Elkton, MD, (February 21, 2019) – The GORE-TEX brand is the gold standard for living life outdoors. GORE-TEX technologies in apparel and footwear improve people’s active lives in a myriad of ways. But what, exactly, does that that look like in real life? The options are so limitless that W....
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February 20, 2019
36-Hours in Kitsbow Film, “Not Quite Out of the Woods” to Showcase at Ciclismo Classico Bike Travel Film Festival
PETALUMA, Calif. (Feb. 20, 2019) — “Not Quite Out of the Woods,” a 36-hours in Kitsbow film shot and edited by Emmy Award winner Kate Geis, has been selected for the 10th annual Ciclismo Classico Bike Travel Film Festival on March 20, 2019. Geis also has been honored with the...
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February 19, 2019
PEARL iZUMi Debuts New Road Pieces and Designs
Louisville, Colo. (February 19, 2019)— PEARL iZUMi, the world’s leader in cycling apparel and footwear, has transformed its Road collection with new styles, colors and designs. With a refocus on simple sophistication and sleek design, the new 2019 Road collection is like nothing PEARL iZUMi has ever created. “Our mantra...
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February 19, 2019
PEARL iZUMi Introduces BikeStyle Line for Spring 2019
LOUISVILLE, Colo. (February 19, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, set out create the perfect apparel for those dressing for the destination, not just the journey. Comfortable, versatile and functional on any type of bike, any road or trail, as well as off the...
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February 18, 2019
Honey Stinger Names Kelly Knowles Vice President of Sales
STEAMBOAT SPRINGS, Colo. (Feb. 18, 2019) —Honey Stinger, the award-winning manufacturer of honey-based nutritional products, announced today the appointment of Kelly Knowles as the company’s vice president of sales. Knowles brings a breadth of experience to his new role at Honey Stinger, having worked in the consumer packaged goods industry...
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February 17, 2019
MODe provides natural fuel for 20-year old top OCR athlete, Veejay Jones
COSTA MESA, CA — MODe LLC signs Veejay Jones, youngest ever Spartan Race winner and nationally ranked OCR athlete as brand ambassador to introduce lines of all natural sports nutrition products to the fast-growing world of obstacle course racing. Back in 2014, at the age of 15, while still running...
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February 13, 2019
Honey Stinger Announces “Hive Gold” Elite Team for 2019
STEAMBOAT SPRINGS, Colo. (Feb. 13, 2019) — Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is pleased to announce its new elite athlete team for 2019: Hive Gold. Expanding on its already extensive “Hive” sponsorship programs, Honey Stinger created the Hive Gold team to provide additional support to its...
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February 12, 2019
Headsweats Offers Winning Designs as Apparel Sponsor of Mercedes-Benz Corporate Run
(BOULDER, Colo.) — Known as the leader in ultra-light, supremely wicking performance headwear and athletic apparel, Headsweats joins the Mercedes-Benz Corporate Run presented by Turkish Airlines as the official apparel sponsor to offer marathon participants custom design options for exclusive team shirts and headwear. With three event locations in south...
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February 7, 2019
For mothers who hold their own: Deuter launches first-ever women’s specific kid carrier with Kid Comfort Active SL
LONGMONT, Colorado – With grassroots feedback from the moms of Hike it Baby, Deuter has created the first women’s specific Kid Comfort kid carrier. With exceptionally low weight and ergonomics tailored to a woman’s frame, the new Kid Comfort Active SL is for mothers who hold their own and want a...
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February 6, 2019
A Taste of Summer Now Available Year-Round from Brew Dr. Kombucha
PORTLAND, Ore. (Feb. 6, 2019) — In response to overwhelming demand, Brew Dr. Kombucha’s Strawberry Basil is taking a permanent place in the brand’s flavor line-up starting in February 2019. The formerly limited-edition summer seasonal flavor is packed with light, fresh flavors to bring a splash of summertime spontaneity to...
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February 6, 2019
PEARL iZUMi Undergoes a Transformation
LOUISVILLE, CO (February 6, 2019) — PEARL iZUMi is introducing a powerful new brand position with an inclusive foundation, designed to bring-to-life and directly tie to the depth of its Mission and Values. This positioning will also clearly complement the Brand’s critical efforts around Social Responsibility and a refreshed product...
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February 5, 2019
Applications Now Open for Second-Annual 36 Hours in Kitsbow Grant Program
PETALUMA, Calif. (Feb. 5, 2019) - Following the conclusion of its successful 36 Hours in Kitsbow film series, Kitsbow announces that 2019 applications are now open for its second annual grant program that features unique short films telling the story of an overnight biking adventure. “The goal for 36 Hours...
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February 1, 2019
DÆHLIE launches “Run 365” collection along with Nordic Ski styles for Fall 2019
BROOMFIELD, Colo. (February 1, 2019) DÆHLIE is launching a run apparel collection at Outdoor Retailer Snow Show that is designed to outfit the runner for any winter training conditions. Along with the Run 365 line, the Fall apparel collection will also include new and updated Nordic apparel pieces. “We are...
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February 1, 2019
Hydro Flask Introduces New Coffee and Drinkware Offerings
Bend, OR (February 1, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its redesigned Coffee collection, featuring the leakproof Flex Sip™ lid. The new product...
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January 31, 2019
Hydro Flask Launches New Insulated Totes and Lunch Tote
Bend, OR (January 31, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of two new products designed for food & beverage transport. The 8 L...
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January 31, 2019
Electric Bike Company Rolls Back Tariffs
Rad Power Bikes is putting the brakes on tariffs for its customers. The Seattle-based consumer-direct ebike company will now fully absorb all costs associated with the 25% tariff imposed on ebikes since August 2018. Returning to their original pre-tariff prices, a $200 difference, is part of the brand’s mission to...
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January 31, 2019
Rad Power Bikes Partners with Cascade Bicycle Club to Encourage Ebiking
SEATTLE, Wash. Jan. 31, 2019 — Rad Power Bikes, a Seattle-based consumer-direct ebike company, announces a new partnership with Cascade Bicycle Club, the nation’s largest statewide bicycle non-profit also based in Seattle. The organizations are combining their reach in a robust partnership that aims to unite all riders and help...
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January 30, 2019
Hydro Flask Launches New Journey Series™ Collection
Bend, OR (January 30, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Journey Series™ insulated hydration packs. The collection’s 10 L and...
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January 30, 2019
Darn Tough Vermont® Brings the Fun While Still Nailing the Fit for Fall 2019
Northfield, VT. (January 30, 2019) –Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is serving up a Fall 2019 collection that marries the serious business of sock functionality with industry-leading style. With a singular focus to knit the world’s best sock in multiple...
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January 30, 2019
LOGE Camps Partners with Verde Brand Communications
SEATTLE, Wash. (Jan. 30, 2019) – LOGE Camps, [pronounced ‘lodge’] the adventure-focused hospitality company, announces a partnership with Verde Brand Communications. Verde’s integrated communication strategy will encourage media and influencers to fully dive into the LOGE Camps experience to better understand its mission of bringing people, product and brand together...
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January 30, 2019
FITS® Debuts New 2019 Fall Sock Collection at Winter Outdoor Retailer Snow Show
CHATTANOOGA, TN (January 30, 2019)— FITS®, American manufacturers of the best-fitting socks on the market, will showcase their new fall 2019 designs at the Outdoor Retailer Snow Show January 30th – February 1st in Denver, CO. During the three-day trade show, the brand will unveil its new Micro-Light Casual Sock...